Constant Contact

Constant Contact
Constant Contact, Inc.
Type Public (NASDAQ: CTCT)
Industry Email marketing software
Founded Massachusetts 1998
Headquarters Waltham, Massachusetts
Key people Gail F. Goodman
(Chairman, President & CEO)
Ellen M. Brezniak
(Sr. VP, Product Strategy)
Nancie G. Freitas
(VP and CMO)
Harpreet Grewal
(EVP, CFO & Treasurer)
John J. Walsh
(Sr. VP, Engineering and Operations)
Revenue increaseUS$163.22 million (2009)
Operating income increaseUS$91.37 million (2009)
Net income decreaseUS$.506 million (2009)
Employees 625
Website www.constantcontact.com
References: As of January 2011. [1][2][3]

Constant Contact, Inc. (NASDAQ: CTCT), launched in 1998, is an online marketing company serving small businesses, nonprofit organizations, and membership associations. The company offers email marketing, social media marketing, online survey, and event marketing tools.

Constant Contact is headquartered in Waltham, Massachusetts, with additional offices in San Francisco, Loveland, CO and Delray, FL. The company was founded as Roving Software in 1995. The company claims approximately 392,000 email marketing customers at June 30, 2010.[4]

In May of 2010, Constant Contact acquired NutshellMail [5], a free tool that lets users monitor their social media accounts from their email. As reported by Mashable.com [6], Constant Contact recently released other social media features, such as Social Stats[7], which lets users see how often their emails or events have been shared on social media platforms.

On February 16, 2011, Constant Contact acquired social CRM start-up Bantam Live.[8]

Constant Contact was ranked number 134th in Deloitte's Technology Fast 500 in 2010[9], up from 153rd in 2009[10] and 179th in 2008[11].

Self promotion

The company was criticized by blogger Darren Barefoot on the grounds that its employees and former employees responded deceptively to negative reviews of its products, services, and business practices. They posted positive comments about the company while concealing their affiliation with Constant Contact.[12][13]

The company's response:

  • Kevin Mullins ... acknowledges that the comments on Barefoot’s site were made by Constant Contact employees, but stresses that they acted against company rules. “They acted outside our corporate policy. They were disciplined, absolutely. And obviously, we educated them about the proper way to blog and to fully disclose who you are. We believe in being honest and up front about who you are.” [1]

References

  1. ^ Yahoo Finance CTCT Profile
  2. ^ Yahoo Finance Key Statistics, 2011-01-15.
  3. ^ Yahoo Finance News-Business, 2008-05-08.
  4. ^ Yahoo Finance CTC 10-Q dated August 4,2010
  5. ^ http://www.thestreet.com/story/10764517/1/constant-contact-acquires-nutshellmail--making-social-media-marketing-simple-graphic-business-wire.html
  6. ^ http://mashable.com/2010/09/16/constant-contact-social-stats/
  7. ^ http://www.constantcontact.com/about-constant-contact/press/press_2010_0920.jsp
  8. ^ http://techcrunch.com/2011/02/16/constant-contact-buys-social-crm-startup-bantam-live-for-15-million-in-cash/
  9. ^ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_2010%20Technology%20Fast%20500%20Winners%20Brochure%20by%20Rank_191010.pdf
  10. ^ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_Fast500winnersbyrank_101509.pdf
  11. ^ http://www.nextwavemedia.com/content/Deloitte2008Fast500List.pdf
  12. ^ Zacks, Rebecca (2007-09-13). "Constant Contact Updates IPO Filings, Acknowledges Employees’ Bad Blog Behavior". xconomy Boston. http://www.xconomy.com/2007/09/13/constant-contact-updates-ipo-filings-acknowledges-employees-bad-blog-behavior/. Retrieved 2010-08-15. 
  13. ^ Barefoot, Darren (2007-05-10). "Constant Contact, If You're Going to Post Fake Comments, Leave the Office". DarrenBarefoot.com. http://www.darrenbarefoot.com/archives/2007/05/constant-contact-if-youre-going-to-post-fake-comments-leave-the-office.html. Retrieved 2010-09-30. 

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