KFBK

KFBK

Radio station
name = KFBK


area = Sacramento, California
branding = "NewsTalk 1530"
airdate = February 2, 1922
frequency = 1530 kHz | a clear channel frequency shared by WCKY
sister_stations = KGBY, KHYL, KSTE
format = News/Talk
power = 50,000 watts
class = A
website = http://www.kfbk.com
owner = Clear Channel Communications
licensee = AMFM Broadcast Licenses, LLC

KFBK (1530 AM, "NewsTalk 1530") is a radio station in Sacramento, California broadcasting on a frequency of 1530 kHz. KFBK is a class A clear channel station, formerly designated as a class "I-B" station, sharing 1530 with WCKY in Cincinnati, Ohio. It is owned by Clear Channel Communications.

History

KFBK's history reaches back to station KVQ (first license issued: February 2, 1922), which shut down later that year after listener complaints about interference. KVQ's facilities were sold to the Kimball-Upson Music Store and the Sacramento Union newspaper. [cite web |url= http://www.playlistresearch.com/sacramentoradio.htm |title= Sacramento Radio History ]

Later, Kimball-Upson sold out to the The McClatchy Company, a local, family owned company which not only owned the Sacramento Bee newspaper, but other media outlets in the California Central Valley.

At one time, Sacramento market TV station KOVR 13 was also owned by McClatchy, along with newspapers and broadcast outlets throughout Central California. Because of its signal strength and location KFBK was for many decades the chief method by which Central Valley farmers obtained weather, prices and other vital farming information.

Recent years

KFBK is where syndicated talk radio host Rush Limbaugh first rose to prominence as a local midday host. [The Rush Limbaugh Show] Limbaugh's national program still airs on KFBK in the same time slot where he hosted locally.

Limbaugh's local replacement after leaving KFBK, Tom Sullivan has also taken his program into national syndication, after taking an anchor position at the new cable TV business channel Fox Business Network. Like Limbaugh, Sullivan's national show (syndicated via Fox News Radio) [ [http://www.foxnews.com/radio/tomsullivan/ Tom Sullivan Show page (Fox News Radio)] ] , continues to air on KFBK in its former local time slot.

Criticism

Clear Channel management has made many unpopular decisions (such as the layoff of 18-year KGBY veteran Dana Hess [cite web |url= http://www.sacbee.com/static/weblogs/ticket/archives/005093.html |title= 21Q (sac ticket), "Another radio layoff" ] ) based on low market share and decreasing revenue [cite web |url= http://www.radio-info.com/smf/index.php/topic,59059.msg414240.html |title= Radio-Boards, "Dana Hess out at Y92!" ] . Hess has since been rehired, albeit in a different on-air capacity.

Like many other corporately-owned radio stations, KFBK - and Clear Channel Radio in general - have come under fire from the public and their own employees for what can be seen as overly profit-driven maneuvers including:

*The redistribution of KFBK resources to sister stations in the market as part of a change in market strategy similar to one used by Entercom at Boston's WRKO AM where the entire (12 person) award-winning news division was eliminated in early 2007.
*KFBK has given up its two news/traffic aircraft
*KFBK lost a roster of long time and experienced journalists.
*KFBK has stepped up the practice of brokering time and selling on-air "interviews"
*Traffic reporting and other services have been spun off into separate, Clear Channel owned vendors which provide services to KFBK and other stations in the market (including those not owned by or affiliated with Clear Channel)

Prominent hosts and programs

*"The Rush Limbaugh Show" (syndicated)
*Tom Sullivan (now syndicated via Fox News Radio)
*Bruce Maiman (local)
*"Coast to Coast AM" (syndicated)

References

External links

* [http://www.kfbk.com KFBK official website]
* [http://www.oldradio.com/archives/stations/ccs/kfbk.htm KFBK history at The Broadcast Archive]
*AMQ|KFBK
*AML|KFBK
*AMARB|KFBK
* [http://a278.l1978045431.c19780.g.lm.akamaistream.net/D/278/19780/v0001/reflector:45431/.wma Live web broadcast] (only available in .wma format)


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