Clutter Magazine

Clutter Magazine

Clutter Magazine is a quarterly publication that caters to the world of underground designer toys and the artists that create them. After emerging in Japan in the late 1990s, the toy scene has gone global, led by companies such as Toy2R, Kidrobot, and Medicom, and Clutter is the first English language magazine to showcase them. Since the world of designer toys has crossed over into many other mediums the magazine also covers other areas relating to design including graffiti, shoes, comics, animation, and film. The magazine’s website, www.cluttermagazine.com provides breaking news and in depth information aimed at satisfying even the most avid collector’s appetite for toys.

Contents

Beginnings

Clutter Magazine was formed in 2004 by Miranda O'Brien and Nick Carroll with the intention of providing information to collectors outside of Asia who had largely been ignored by other publications. Miranda had been an avid collector of designer toys since the late 90‘s and was always forced to import magazines from Japan and scour the internet to collect the pieces she wanted. She introduced Nick to her obsession and soon after he became a collector just as rabid as herself. Sharing their frustrations over the lack of an English language periodical that dealt with their favorite hobby, Miranda suggested they fill the void themselves. Having just graduated from Coventry University with degrees in graphic design, the pair reached out to toy producers and artists and were met with an overwhelming enthusiasm for their idea.[1]

The first issue of Clutter was released in December 2004 and included a cover designed by Pete Fowler and articles on Tado, James Jarvis and many more. Since then many well known artists have lent their artistic talents to the magazine, including Tim Biskup, Gary Baseman, Tara McPherson, Angry Woebots, ilovedust, Sket One and Tristan Eaton.[2]

Shortly after launching the first issue of the magazine, the website www.cluttermagazine.com went live. The website was a way to report breaking news and keep readers informed on the most up to date releases while allowing the print magazine to stay focused on going in depth with the artists and the actual processes involved in making the toys.

Today

After Miranda’s move to the United States that put the magazine on temporary hiatus, Clutter has set June 2011 as the date in which it will officially relaunch. The website has received a complete overhaul as well, debuting a new look in December 2010 that added many new features to make it more interactive and informative. The new website was created by KTVMI, a New York and UK based animation and technology studio that has partnered with Clutter to create exclusive content and to handle advertising.[3]

References

  1. ^ LA Times interview
  2. ^ www.cluttermagazine.com
  3. ^ www.ktvmi.com

External links


Wikimedia Foundation. 2010.

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