Mailing list

Mailing list
For Internet mailing lists, see Electronic mailing lists
For information about the Wikipedia mailing lists, see Wikipedia:Mailing lists

A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".

Contents

Types of mailing lists

At least two types of mailing lists can be defined: an announcement list is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. The second type allows members to post their own items which are broadcast to all of the other mailing list members. This second category is usually known as a discussion list.

More definitions

When similar or identical material is sent out to all subscribers on a mailing list, it is often referred to as a mailshot or a blast. A list for such use can also be referred to as a distribution list.

In legitimate (non-spam) mailing lists, individuals can subscribe or unsubscribe themselves.

Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list for only contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find the common, valid addresses.[citation needed]

Mailing list brokers exist to help organizations rent their lists. For some organizations, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list brokers help them maximize the value of their lists.

A mailing list is simply a list of e-mail addresses of people that are interested in the same subject, are members of the same work group, or who are taking class together. When a member of the list sends a note to the group's special address, the e-mail is broadcast to all of the members of the list. The key advantage of a mailing list over a things such as web-based discussion is that as new message becomes available they are immediately delivered to the participants' mailboxes.


Listwashing

Listwashing is the process through which individual entries in mailing lists are removed. These mailing lists typically contain email addresses or phone numbers of those that have not voluntarily subscribed. An entry is removed from the list after a complaint is received.

Only complainers are removed via this process. It is widely believed that only a small fraction of those inconvenienced with unsolicited email end up sending a proper complaint. Because most of those that have not voluntarily subscribed stay on the list, and only the complainers stop complaining because they are removed, this helps spammers to maintain a "complaint-free" list of spammable email addresses. Internet service providers who forward complaints to the spamming party are often seen as assisting the spammer in list washing, or, in short, helping spammers.

See also


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Look at other dictionaries:

  • mailing list — ➔ list1 * * * mailing list UK US noun [C] (US also mail list) ► MARKETING a list of names and addresses to which a person or company can send information or advertising, either electronically or on paper: put sb on a mailing list »I asked to be… …   Financial and business terms

  • mailing list — n. A list of names and addresses to which advertising, solicitations of money, or other materials material sent in large quantities is mailed; it is usually used by comercial or charitable organizations. Mailing lists are often sold by… …   The Collaborative International Dictionary of English

  • mailing list — n 1.) a list of names and addresses kept by an organization, so that it can send information or advertising material by post on a mailing list ▪ I have included you on my mailing list for new EFL software. 2.) a list of names and email addresses… …   Dictionary of contemporary English

  • mailing list — /ˈmeilin(g) list, ingl. ˈmeɪlɪŋˌlɪst/ [loc. ingl., propr. «elenco (list) per spedizione postale (mailing)»] loc. sost. f. inv. indirizzario …   Sinonimi e Contrari. Terza edizione

  • mailing list — mailing lists N COUNT A mailing list is a list of names and addresses that a company or organization keeps, so that they can send people information or advertisements …   English dictionary

  • mailing list — A group of names and addresses to which mailpieces in the corresponding mailing are addressed …   Glossary of postal terms

  • mailing list — mailing ,list noun count BUSINESS a list of all the people that letters or e mail are sent to …   Usage of the words and phrases in modern English

  • mailing list — list of users which receive letters on a particular subject from a mailing list manager …   English contemporary dictionary

  • mailing list — (izg. méjling lìst) m DEFINICIJA int. adresar e mail adresa ETIMOLOGIJA engl …   Hrvatski jezični portal

  • mailing list — ► NOUN ▪ a list of the names and addresses of people to whom advertising matter or information may be mailed regularly …   English terms dictionary

  • mailing list — ☆ mailing list n. a list of members, contributors, or potential buyers to whom literature or advertisements are mailed …   English World dictionary

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