Mailshots (or Mail shots) are bulk mail advertising sent through the mail in the United Kingdom to potential customers to advertise goods or services.


Mailshots can be "warm", meaning that they are more specialized, or "cold", similar to the grocery store ads that arrive in mail-boxes once a week.

In the UK, consumers can opt-out of mailshots using the Mail Preference Service (MPS). This is a free service offered by the marketing industry to reduce the amount of junk-mail sent and received.

See also


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Look at other dictionaries:

  • mailshot — mail‧shot [ˈmeɪlʆɒt ǁ ʆɑːt] noun [countable] MARKETING when information or advertising material is sent through the mail to a large number of people at one time, or the information or advertising material sent in this way; = MAILING: • I received …   Financial and business terms

  • mailshot — ► NOUN Brit. ▪ a piece of advertising material sent to a large number of addresses …   English terms dictionary

  • mailshot — UK [ˈmeɪlˌʃɒt] / US [ˈmeɪlˌʃɑt] noun [countable] Word forms mailshot : singular mailshot plural mailshots British a letter or advertisement sent to many people at the same time …   English dictionary

  • mailshot — mail|shot [ˈmeılʃɔt US ʃa:t] n advertisements or information that a company sends to many people at one time by post ▪ We re sending out a mailshot telling our customers about our new products …   Dictionary of contemporary English

  • mailshot — [[t]me͟ɪlʃɒt[/t]] mailshots N COUNT A mailshot is a letter advertising something or appealing for money for a particular charity. Mailshots are sent out to a large number of people at once. [BRIT] …   English dictionary

  • mailshot — noun Brit. a dispatch of mail, especially promotional material, to a large number of people. ↘an item sent in a mailshot …   English new terms dictionary

  • mailshot — noun bulk advertising sent through the post/mail …   Wiktionary

  • mailshot — mail|shot [ meıl,ʃat ] noun count BRITISH a MAILING …   Usage of the words and phrases in modern English

  • mailshot — meɪlʃɑt / ʃɒt n. sending out advertising material to many addresses, bulk mail …   English contemporary dictionary

  • mailshot — noun (C) advertisements or information sent to many people at one time by mail …   Longman dictionary of contemporary English

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