Media Prima

Media Prima Berhad

Type	Integrated Media Company
Industry	Television Broadcasting, Radio, Content Creation, Print, Outdoor and New Media
Founded	23 September 2003
Headquarters	Bandar Utama, Petaling Jaya, Selangor, Malaysia
Owner(s)	UMNO
Divisions	TV3, NTV7, 8TV,TV9, TV3 Ghana, Hot FM, Fly FM, One FM, New Straits Times Press, Primeworks Studios, Alt Media Sdn. Bhd., Big Tree Outdoor, UPD Sdn. Bhd., The Right Channel (TRC), Kurnia Outdoor Sdn. Bhd.
Website	Media Prima Berhad's official website

Media Prima Berhad (MYX: 4502), DBA Media Prima, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9. In addition, Media Prima now owns more than 90 per cent equity interest in The New Straits Times Press (Malaysia) (NSTP) Berhad, one of Malaysia’s largest publisher which publishes three national newspapers; the New Straits Times, Berita Harian and Harian Metro.

Media Prima also owns three radio networks, Fly FM, Hot FM and One FM. Other cross media interests of Media Prima include content creation; event and talent management.

The Group’s leadership position in the Outdoor business is represented by Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd, Right Channel Sdn Bhd, Kurnia Outdoor Sdn Bhd and Jupiter Outdoor Network Sdn Bhd.

The Group has strong online presence through its digital communications and broadcasting subsidiary, Alt Media, with the Lifestyle Portal gua.com.my and the newly launched TonTon, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customized content and interactivity of social networking

Corporate responsibility

Media Prima has been continuously fulfilling its corporate responsibility towards the community over the years. The Corporate Responsibility (CR) activities that Media Prima has been doing constantly is the PINTAR project (Promoting Intelligence, Nurturing Talents, and Advocating Responsibility).^[1] The three adopted schools of Media Prima Berhad are SMK Jelutong, SMK Hutchings and the newly-adopted SK Cherating.^[2] PINTAR activities provided by Media Prima Berhad are such as motivational talks for PMR and SPM students, examination workshops, academic excellence award, family day, study visits to Sri Pentas and student leadership camps.

While both SMK Hutchings and SMK Jelutong are considered under-performing schools, with students coming from underprivileged backgrounds, SMK Jelutong's passing rate for the PMR examination increased by 20% since 2006. At the same time, SMK Hutchings' PMR results had shown an average increase of 18% for Bahasa Malaysia, History, Mathematics and Chinese Language in 2008. In 2006, SMK Jelutong was ranked among the bottom five schools in terms of overall reputation in Penang i.e. 104th out of 109 schools. Three years later in 2009, with Media Prima's aid and contributions they climbed 27 rungs to be 77th out of 109 schools in Penang.

Apart from PINTAR project, Media Prima Berhad also has strong concern about the environmental issue. About 100 Media Prima Berhad staff had volunteered to clean up two stretches of oil slicks at Teluk Ramunia, Johor in June 2010. A crude oil tanker collided with a cargo vessel had caused some 2,000 tonnes of crude oil spilled into the waters.

Media Prima Berhad's TV Networks also provide programmes as the likes of Bersamamu, Aduan Rakyat and Project Sunshine which serve to provide aid to those in need also Chinese dramas, English dramas also Chinese news. In 2009, according to the command of Prime Minister of Malaysia Tun Abdullah Ahmad Badawi, Media Prima television stations (TV3, NTV7, 8TV & TV9)broadcast Chinese like Chinese, Mandarin, and Hokkien, English and Malay programs like Hokkien Music, Asian Music and Anugerah Juara Lagu in Chinese. But in October 2011, TV9 has broke away from Chinese and English language television station from TV3, NTV7 and 8TV and broadcasting just Malay languages, cartoons and Nickelodeon programs.

Media Prima’s radio networks have also advocate causes led by Malaysian National Diabetes Institute (NADI), Badan Warisan, Paws Animal Welfare Society (PAWS), and All Women’s Action Society Malaysia (AWAM). The radio networks sponsored airtime for the respective non-profit organisation’s Public Service Announcements.

The New Straits Times' “Spell-It-Right” Challenge 2010 aims to promote English Language amongst young Malaysians and at the same time promoting newspaper as an significant educational tool.

Being the leader in the outdoor industry, Big Tree Outdoor is moving on to becoming an eco-friendly business with efforts such as recycling materials like vinyl and inkjet from its billboards to produce reusable shopping bags and mouse pads. Big Tree Outdoor has also opted energy efficient LED lights for its billboards and introduced digital display systems which could reduce the vinyl usage.

Owned and operated networks

Television

• TV3 (Malaysia) (English, Malay and Chinese (1992-2004))
• NTV7 (Malaysia) (English and Chinese)
• 8TV (Malaysia) (English and Chinese)
• TV9 (Malaysia) (only Malay languages due to broke away from TV3, NTV7 and 8TV)

Radio

• Hot FM (Malay)
• Fly FM (English)
• One FM (Chinese)

Press

• New Straits Times Press (NSTP)
• The New Straits Time
• Harian Metro Sdn Bhd

Productions And Distribution

• Primeworks Studios Sdn Bhd
• Grand Brilliance Sdn Bhd

Advertising

• Big Tree Sdn Bhd
• Kurnia Sdn Bhd
• UPD Sdn Bhd
• The Right Channel Sdn Bhd

New Media

• Alt Media Sdn Bhd
• Gua.com
• TonTon

References

1. ^ http://www.mediaprima.com.my/mc_news.asp?id=227
2. ^ http://www.mediaprima.com.my/mc_news.asp?id=233

External links

• The Media Prima official website