Motion graphic design

Motion graphic design

Motion Design is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual medium) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional station identification logo for a television channel. About 12 minutes in every hour of broadcast television is the work of the motion graphics broadcast designer, yet it is known as the invisible art, as many viewers are unaware of this component of television programming.[citation needed] Although this art form has been around for decades, it has taken quantum leaps forward in recent years, in terms of technical sophistication. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.

Contents

Technology

The elevation of this art form is largely due to technology improvements. Computer programs for the film and video industry have become vastly more powerful and more available. Probably the leading program used by motion graphic designers is Adobe After Effects, which allows them to create and modify graphics over time. Adobe After Effects is sometimes referred to as "Photoshop for film." A relatively recent product in the market is Apple Inc. Motion, now a part of Final Cut Studio. Adobe Flash is widely used to create motion design for the web.

A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.

Notable motion designers

Motion design & digital compositing software packages

Since motion design is created using images and video sequences, a necessary tool is a software package. Such packages can generate images or video sequences with an alpha channel, which stores all the transparency information.

Motion Design applications include:

3D Programs used in motion graphics include:

Motion graphics plugins include:

See also


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