Broadcast designer

A broadcast designer is a person who designs the graphics and media incorporated in television productions. A broadcast designer may have a degree in Digital Media (or a similar degree), or is self-taught in the software needed to create such content.

A large portion of broadcast design is known as "branding" for television channels and programs. The job of the designer is to create a look and feel for a specific idea or subject. Often, television stations will wish to re-invent their style — this is where the broadcast designer's skills are called upon.

Another industry which is reliant on a designer's skill is the commercial market. Most often, a client will hire an advertising agency which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.