Bruce Small

Sir Bruce Small (11 December, 1895 - 1 May, 1980) was an Australian businessman and politician. In Melbourne, he developed Malvern Star bicycles into a household name in Australia, then retired to the Gold Coast, Queensland, where he developed property, and as Mayor of the Gold Coast, promoted the area to Australia and the world as a family friendly holiday destination through the bikini clad (parking) "Meter Maids".

Malvern Star Cycles

Bruce Small was born in Ryde, New South Wales, in 1895. At the age of 24 in 1920 he bought an interest in the Malvern Star shop at 185 Glenferrie Rd, Malvern, Melbourne from Austral Wheel Race winner, Tom Finnigan. His brothers, Frank and Ralph Small, joined Bruce in his sales, building cycles at the rate of 5 per week.

The small cycle shop offered prizes in cycle races, resulting in Hubert Opperman winning a prize in 1921, and impressing Small so much that a job was offered to the young cyclist. Thus started a long relationship, as both friend and sponsor of Hubert Opperman. The Australian teams in the Tour de France in 1928 and 1931 were both sponsored by Bruce Small and Malvern Star.

With the Second World War affecting parts supply, Malvern Star bicycles started manufacturing many of its own parts for bicycles. Defence contracts help the growth of the business. At its peak after the Second World War, Malvern Star had 115 stores with 1,000 dealers.

After the war, Small's Malvern Star bicycles were ridden by Sid Patterson, who won the "World Championship Sprint" in Copenhagen in 1949, and several other races including amateur "World Championship Pursuit" in Liege (1950), professional "World Championship Pursuit" in Paris (1952), and professional "World Championship Pursuit" in Zurich (1953). At the 1956 Summer Olympics in Melbourne, Ian Browne and Tony Marchant won the gold medal in the Tandem on a Malvern Star.

Property Development

From 1945 Bruce Small owned land at Gowanbrae and promoted property development in Strathmore Heights, in Melbourne. In 1956 he bought 40 hectares of flood-prone mangrove land on the Nerang River, on the Gold Coast. He retired from his Malvern Star business in 1958. From 1958 to the mid 1960s, he pioneered canal developments based on 'proven US methods' from the US state of Florida, destroying much of the rich mangrove environment in the process.

Gold Coast Mayor and Politician

In 1967, with the slogan "Think Big, Vote Small", he was elected Mayor of the Gold Coast, holding office till 1973. He was re-elected from 1976 to 1978. Like many politicians during this period, a time prior to the existence of conflict of interest laws, he saw no conflict between his duties as Mayor and his opportunities as a property developer.

After a season of cyclonic storms which battered the Gold Coast in 1967, Small was instrumental in promoting this area as a family holiday destination through widespread appearances and promotions of the Surfers Paradise "Meter Maids", established in 1965, to attract tourists back to the area.

From 1972 to 1977 he was elected to the Queensland Legislative Assembly representing the seat of Surfers Paradise for the Country Party (later renamed the National Party of Australia). He was knighted in 1974 for his services to the Gold Coast and Queensland.

The Gold Coast City Council has named the "Sir Bruce Small Park" in Benowa, and the "Sir Bruce Small Boulevard" after him.

References

* Malvern Star timeline [http://canberrabicyclemuseum.com.au/MalvernStar/malvern_star_timeline.htm]
* Surfers Paradise Meter Maids [http://www.metermaids.com/history.htm]