Product Development and Management Association
- Product Development and Management Association
:"This article refers to a non-profit organization. For other meanings, see PDMA."
The Product Development and Management Asssociation, or PDMA, is a non-profit professional society that organizes and publishes information about the development of new products. They currently have about 3000 members worldwide, with 24 chapters in the United States and six in other parts of the world, including India. They operate a training program which allows a student to become certified as a New Product Development Professional. They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications: The bimonthly Journal of Product Innovation Management,[ [http://www.blackwellpublishing.com/journal.asp?ref=0737-6782 Journal of Product Innovation Management - Journal Information] Blackwell Publishing] Visions Magazine, and a series of books on development topics, including the PDMA Handbook of New Product Development.][Kenneth B. Kahn (editor): [http://www.amazon.com/PDMA-Handbook-Product-Development-Second/dp/0471485241 The PDMA Handbook of New Product Development, Second Edition] published by John Wiley & Sons. ISBN 0-471-48524-1.] Their journal, published by Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study. [cite journal|author=Vasilis Theoharakis and Andrew Hirst|title=Perceptual differences of marketing journals: a worldwide perspective|journal=Marketing Letters|volume=13|issue=4|pages=pp 389–402 |url=http://www.springerlink.com/content/h41n756l1h298nj2|date=2002|doi=10.1023/A:1020378718456] ]References
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