Molly Robbins

Molly Robbins

Entrepreneur Molly Robbins is the creator and partner of LicenZing LLC, a company founded in 2003 to serve in brand-building through PR, marketing, and product licensing.^[1] LicenZing works with clients in fashion including Zinc and Self Esteem as well as clients in other areas like music, fitness, and technology.^[2]

Prior to establishing LicenZing LLC, Molly was Vice President of Licensing for All Access Apparel, Inc. While at All Access, Molly extended the Self Esteem brand from junior tops into other categories such as footwear and girls' apparel, soon making it one of the top ten junior brands in the US today,^[3] Before joining All Access, Molly was Director of Licensing for the fashion brand bebe and prior to that was with Levi Strauss & Co. in national and international licensing for Levi's and Dockers brands (McKinney).

In addition to LicenZing LLC, Molly Robbins established fashion brands Palomita and Chucho after obtaining exclusive rights to use trademarks and vintage art from Latino companies and translating the logos and characters to apparel for junior girls’ and young men.^[1] The brands feature vintage graphics from beverages,clothing detergents, pastries, confections, and original designs.^[4]The brands launched at Walmart in 2009.

In 2007, Robbins established the Palomita Education Fund. A non-profit organization that encourages and supports education, professional and leadership development in the Latino community. Organozations has an annual fund raising event Piensa Mas Alla... Think Beyond...San Francisco.^[5] and celebrity designs were featured inPeople in Espanol Magazine,^[6]

Molly Robbins, her brands and non profit organization have been featured by media outlets including: Royalties magazine, Teen, The Licensing Book, San Francisco Chronicle, Latina Magazine, Poder Magazine, Hawaii Hispanic News, California Apparel News, Bay Area Business Women, San Francisco Business Times, North Bay Business Journal, Women's Wear Daily, Avance Hispanoand many others. She has also appeared on KGO's The View from the Bay, Univision's Despierta America and Al Despertar to discuss entrepreneurship and her girls' apparel brand, Palomita.^[3] She has also appeared on Telemundo's Tu Voz and Evening Newsto discuss the progress of the Palomita Education Fund and fund raising efforts.

In the Fall of 2010, Robbins joined GModelo USA, in their new Chicago offices, to head up sales and marketing for Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria brands.

Additional honors and awards

• On March 21, 2008 Telemundo/KSTS-TV48 recognized LicenZing as an Outstanding Hispanic Business in Northern California and honored the business at its 13th Annual Hispanic Business Salute (Jones 2008).
• In June 2008, Molly was featured on the cover of Entrepreneur Magazine.
• In September 2008, Molly was featured as a panel speaker at the 2008 Hispana Leadership Summit in Albuquerque, New Mexico.
• On October 17, 2008, Molly was awarded in the Emerging Leader category from the San Francisco Hispanic Chamber of Commerce for her leadership efforts in the Bay Area.
• 2009 Molly was recognized as "Social Entrepreneur" by "NAWBO" National Association of Women Business Owners.
• 2009–2011 Board of Directors of Palomita Education Fund
• Advisory Board of Non Profit Organization ArbolMarin
• On November 5, 2009 Molly was honored as "Woman Owned Business of the Year for San Rafael CA" by "WIO" Women's Initiative Organization.

Education

Molly Robbins was born in Mexico City and educated in the US, with a degree in Legal Studies from UC Berkeley.^[1]

External links

• LicenZing official website
• Palomita official website
• Palomita Education Fund official website

References

1. ^ ^{a b c} News Pointer, October 25, 2007
2. ^ The Licensing Book 2006
3. ^ ^{a b} The View from the Bay 2007
4. ^ Brown 2007
5. ^ San Francisco Chronicle, May 24, 2009
6. ^ People en Espanol", October 2009

• Brown, Rachel. "Eyeing Hispanic Market, Palomita Line Seeks to Build on Nostalgia", Women's Wear Daily, January 31, 2007. Retrieved on January 31, 2007.
• "Fashion News", The Licensing Book, July/August 2006.
• Jones, Paul. "Woman Wins With Iconic Latino Brands to Masses", Novato Advance, January 2, 2008. Retrieved on February 26, 2008.
• McKinney, Jeff. "Mavericks in the Market", Royalties, n.d.
• Rooney, Chris. "PR Pro Generates her own Buzz with Clothing Lines", News Pointer, Volume 53, Issue 36, October 25, 2007, Retrieved on November 1, 2007.
• The View From the Bay, October 29, 2007. © 2007 ABC, Inc. KGO-TV San Francisco, California. Retrieved on November 27, 2007.
• San Francisco Chronicle, May 24, 2009. © 2009 San Francisco Chronicle. San Francisco, California. Retrieved on July 7, 2009.
• "Lo Ultimo", People en Espanol, October 2009. Retrieved on September 5, 2009.

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