Elevator pitch

Elevator pitch

An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).

The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitch to quickly weed out bad ideas.

It is said that many of the most important decisions made on the floor of the United States's House or Senate are made "within the span of an elevator ride" as a staff aide whispers into a Congressman or Senator's ear while they head down to the floor to cast their vote.fact|date=February 2007

A variety of other people, including entrepreneurs, project managers, salespeople, evangelists, job seekers, and speed daters commonly use elevator pitches to get their point across quickly.

Elements

An effective elevator pitch generally answers questions such as:
*What the product is
*What it does for the buyer (e.g. the benefits)
*Who we are

References in fiction

An elevator pitch (literally done in an elevator) is a key scene in the movie "Working Girl".

External links

* [http://www.youtube.com/watch?v=Tq0tan49rmc Video] "on how to create an elevator pitch from the" Canadian Broadcasting Corporation
* [http://www.thebusinessmakers.com/2006/12/23/episode-81-rice-alliance-elevator-pitches/ Rice University Audio] "examples of elevator pitches."
* [http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html Elevator Pitch] "article by Chris O'Leary."
* [http://www.startupnation.com/pages/radio/Elevator_Pitch.asp Startup Nation] "article that explains how to deliver a great elevator pitch."
* [http://pitches.techcrunch.com Techcrunch.com] "is a web site that provides examples of elevator pitches."


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