Elevator statement

In business jargon an elevator statement (or elevator pitch) is a short concise and compelling statement about a business or a business situation that can be delivered in the time it takes for an imaginary elevator ride. It is intended to make use of a limited time opportunity to brief a senior manager, customer or potential investor.

The elevator statement would be rehearsed and honed to give maximum impact. Someone wishing to lobby an idea or case might prepare an elevator statement to present it in the best possible light in the shortest possible time whenever an opportunity arose.

ee also

* Mission statement
* Vision statement

External links

* [http://musicians.about.com/library/weekly/2002/aa033102a.htm How to formulate your Elevator statement from About.com]
* [http://www.flyingsolo.com.au/p184544978_Preparing+your+elevator+statement.html Use of an elevator statement in starting your own company from flyingsolo.com]
* [http://www.businessknowhow.com/money/elevator.htm How to write an Elevator statement from businessknowhow.com]