Seven HD

Infobox TV channel
name = Seven HD
logofile = SevenHD.svg
logosize = 180px
logoalt = Seven HD Logo
launch = October 15, 2007
picture format = 1080i (HDTV)
country = Aus
slogan = "The Difference is Clear"
"GOTTALOVEIT"
broadcast area = Sydney, Melbourne, Brisbane,
Adelaide, Perth, Regional QLD.
"Regional Victoria,
Northern New South Wales,
Southern New South Wales,
Australian Capital Territory as Prime HD."
owner = Seven Media Group
share =
share as of =
share source =
web = [http://yahoo7.com.au/hd yahoo7.com.au/hd]
terr serv 1 = HD Digital
terr chan 1 = Channel 70
terr chan 2 = Channel 60 (via Prime)
cable serv 1 = Foxtel HD+
cable chan 1 = Channel 207|

Seven HD is an Australian television channel, owned by the Seven Media Group, that launched on October 15, 2007. The channel is available to high definition digital television viewers in metropolitan areas and Regional Queensland through a number of owned-and-operated stations, as well as via Prime HD.

History

Seven HD was officially announced on September 15, 2007, with the Seven Media Group announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007.cite news
title = Seven, Ten to offer HD-TV
publisher = The Australian
date = 2007-09-15
url = http://www.theaustralian.news.com.au/story/0,25197,22420209-30540,00.html
accessdate = 2007-09-15] However, Seven HD became the first Free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on October 15, 2007, with "25th Hour" being the first program broadcast at 10:30pm.cite news
title = Seven's new multi-channellling is on-air
publisher = Seven Media Group
date = 2007-10-16
url = http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf
accessdate = 2007-10-16]

When broadcast, the channel replaces the Seven Network's existing high definition service, a simulcast of its standard definition and analogue services. Due to an amendment of the "Broadcasting Services Act 1992" in 2006, the "Broadcasting Legislation Amendment (Digital Television) Act 2006", television networks are now permitted to launch digital multichannels, provided that they are broadcast exclusively in high definition.cite news
title = High definition broadcasting requirement
publisher = Australian Communications and Media Authority
date = 2007-06-13
url = http://www.acma.gov.au/WEB/STANDARD/1001/pc=PC_100034
accessdate = 2007-09-17] The channel expanded it's broadcast schedule on December 10 2007.

Programming

Seven HD currently broadcasts a range of programming, with exclusive transmissions on weekday and weekend afternoons as well as late on weeknights. Currently, up to seven hours of exclusive programming is broadcast daily.

Weekday afternoon programming includes repeats of locally produced lifestyle programming, such as "The Great Outdoors" and "Harry's Practice", as well as movies and "". In the evenings a mixture of exclusive series, movies and encore screenings of series, such as "Break It Down", "That '70s Show", and "Scrubs" are broadcast. "The NightCap" was broadcast exclusively on Seven HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break. A new exclusive-to-7HD Australian talk show "The Late Andrew O'Keefe" is coming soon.

Exclusive weekend programming includes lifestyle series such as "Coxy's Big Break", "Mercurio's Menu" and an encore of "Better Homes and Gardens" which screens on the Seven Network on Friday nights.

Availability

Seven HD is available exclusively in 1080i high definition in metropolitan areas and regional Queensland through a number of owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. As well as this, as of October 29, 2007, Prime Television broadcasts the service as"Prime HD" on its owned-and-operated stations including AMV Victoria, NEN Northern New South Wales and CBN Southern New South Wales/Australian Capital Territory. The Seven Network's other regional affiliates, Southern Cross Television, Golden West Network, and WIN Television in South Australia, currently do not carry Seven HD.

References

External links

* [http://yahoo7.com.au/hd Official Site]
* [http://www.sevencorporate.com.au/ Corporate Site]