Unified communications

Unified communications (UC) is the integration of real-time communication services such as instant messaging (chat), presence information, telephony (including IP telephony), video conferencing, data sharing (including web connected electronic whiteboards aka IWB's or Interactive White Boards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax). UC is not a single product, but a set of products that provides a consistent unified user interface and user experience across multiple devices and media types.^[1]

In its broadest sense UC can encompass all forms of communications that are exchanged via the medium of the TCP/IP network to include other forms of communications such as Internet Protocol Television (IPTV) and Digital Signage Communications as they become an integrated part of the network communications deployment and may be directed as one to one communications or broadcast communications from one to many.

UC allows an individual to send a message on one medium and receive the same communication on another medium. For example, one can receive a voicemail message and choose to access it through e-mail or a cell phone. If the sender is online according to the presence information and currently accepts calls, the response can be sent immediately through text chat or video call. Otherwise, it may be sent as a non real-time message that can be accessed through a variety of media.

Unified communications definition

There are varying definitions for Unified Communications. A basic definition would be “Communications integrated to optimize business processes,” but such integration can take many forms, such as: Users simply adjusting their habits, manual integration as defined by procedures and training, integration of communications into off-the-shelf tools such as Outlook, Notes, BlackBerry, Salesforce.com, and many others, or purpose-specific integration into customized applications in specific operating departments or in vertical markets such as healthcare. ^[2]

Unified communications is an evolving set of technologies that automates and unifies human and device communications in a common context and experience. It optimizes business processes and enhances human communications by reducing latency, managing flows, and eliminating device and media dependencies.^[3]

Communication latency

One focus of unified communications is to reduce communication response time, or in other words perceived speed, which often is essential in decision making and acting upon instructions. For example; an action that takes two days to complete but is received a day late, takes three days to complete. Unified communications technology aims to minimize that delay. It also focuses on the following: telecommunication voice systems and services, data communication networks, IT systems, mobile telecommunications services, and videoconferencing technology and telepresence services.

History

The history of unified communications is tied to the evolution of the supporting technology. Originally, business telephone systems were a private branch exchange (PBX) or Key Telephone System provided and managed by the local phone company. These systems used the phone company's analog or digital circuits to deliver phone calls from a Central Office (CO) to the customer. The system—PBX or Key Telephone System—accepted the call and routed the call to the appropriate extension or line appearance on the phones at the customer's office.

In the 1980s, Voice mail systems with IVR-like features were recognized as an access mechanism to corporate information for mobile employees, before the explosion of cell phones and the proliferation of PCs. E-mail also began to grow in popularity, and as early as 1985, e-mail reading features were made available for certain voicemail. ^[4]

The term "Unified Communications" did not show up until the mid-90's, when messaging and real-time communications began to combine. By today's standards, however, that would scarcely qualify as UC.

In the late 1990s, a New Zealand-based organization called IPFX developed the first commercially available presence solution, which let users see the location of colleagues, make decisions on how to contact them, and let users define how their messages were handled based on their own presence.

The major drawback to this service was the reliance on the phone company to manage (in most cases) the PBX or Key Telephone System. This resulted in a residual, recurring cost to customers. Over time, the PBX became more privatized, and internal staff members were hired to manage these systems. This was typically done by companies that could afford to bring this skill in-house and thereby reduce the requirement to notify the phone company or their local PBX vendor each time a change was required in the system. This increasing privatization triggered the development of more powerful software that increased the usability and manageability of the system.

As companies began to deploy IP networks in their environment, companies began to use these networks to transmit voice instead of relying on traditional telephone network circuits. Some vendors such as Avaya and Nortel created circuit packs or cards for their PBX systems that could interconnect their communications systems to the IP network. Other vendors such as Cisco created equipment that could be placed in routers to transport voice calls across a company network from site to site. The termination of PBX circuits to be transported across a network and delivered to another phone system is traditionally referred to as Voice over IP (Voice over Internet Protocol or VoIP). This design required special hardware on both ends of the network equipment to provide the termination and delivery at each site. As time went by, Siemens, Alcatel-Lucent, AltiGen, Cisco, Nortel, Avaya and Mitel realized the potential for eliminating the traditional PBX or Key System and replacing it with a solution based on IP. This IP solution is software driven only, and thereby does away with the need for "switching" equipment at a customer site (save the equipment necessary to connect to the outside world). This created a new technology, now called IP Telephony. A system that uses IP-based telephony services only, rather than a legacy PBX or Key System, is called an IP Telephony solution.

With the advent of IP Telephony the handset was no longer a digital device hanging off a copper loop from a PBX. Instead, the handset lived on the network as another computer device. The transport of audio was therefore no longer a variation in voltages or modulation of frequency such as with the handsets from before, but rather encoding the conversation using a CODEC (G.711 originally) and transporting it with a protocol such as the Real-time Transport Protocol (RTP). When the handset is just another computer connected to the network, advanced features can be provided by letting computer applications communicate with server computers elsewhere in any number of ways; applications can even be upgraded or freshly installed on the handset.

When considering the efforts of Unified Communications solutions providers, the overall goal is to no longer focus strictly on the telephony portion of daily communications. The unification of all communication devices inside a single platform provides the mobility, presence, and contact capabilities that extend beyond the phone to all devices a person may use or have at their disposal.^[5]

Given the wide scope of Unified Communications, there has been a lack of community definition as most solutions are from proprietary vendors. Since Mar 2008, there are several open source projects with a Unified Communications focus such as Druid and elasti], which are based on Asterisk, a leading open source telephony project. The aim of these open source Unified Communications projects is to allow the open source community of developers and users to have a say in Unified Communications and what it means.

IBM entered the unified communications marketplace with several products, beginning in 2006 with the updated release of a unified communications middleware platform, IBM Lotus Sametime 7.5,^[6] as well as related products and services such as IBM WebSphere Unified Messaging, IBM Global Technology Services - Converged Communications Services, and more. In October 2007, Microsoft entered the Unified Communications market with the launch of Office Communications Server,^[7] a software-based application running on Windows. In March 2008, Unison Technologies launched Unison,^[8] a software-based unified communications solution that runs on Linux and Windows.

In May 2010, the Unified Communications Interoperability Forum (UCIF) was announced. UCIF is an independent, non-profit alliance between technology companies that creates and tests interoperability profiles, implementation guidelines, and [best practices] for interoperability between UC products and existing communications and business applications. The original founding members were HP, Juniper Networks, Logitech / LifeSize, Microsoft, and Polycom.^[9] Other members are Acme Packet, Aspect, AudioCodes, Broadcom, BroadSoft, Brocade Communications Systems, ClearOne, Jabra, Plantronics, Radvision, Siemens Enterprise Communications, and Teliris.^[9][10]

As the buzz about cloud computing has resonated strongly in 2010, there is some debate about whether Unified Communications hosted on a enterprise's premise is the same thing as Unified Communications solutions that are hosted by a service provider^[11]--or UCaaS (UC as a Service). This may be mostly a marketing distinction as all of these approaches properly fall under the single umbrella term of Unified Communications.

The technology of unified communications

The difference between unified communications and unified messaging

Unified communications is sometimes confused with unified messaging, but it is distinct. Unified communications refers to both real-time and non-real-time delivery of communications based on the preferred method and location of the recipient; unified messaging systems culls messages from several sources (such as e-mail, voice mail and faxes), but holds those messages only for retrieval at a later time. Unified communications allows for an individual to check and retrieve an e-mail or voicemail from any communication device at anytime. It expands beyond voicemail services to data communications and video services.^[12]

Components of unified communications

With unified communications, multiple modes of business communications are seamlessly integrated. Unified communications is not a single product but a collection elements that includes:

• Call control and multimodal communications
• Presence
• Instant messaging
• Unified messaging
• speech
• Conferencing
• Collaboration tools
• Business process integration (BPI)
• Business process integration.^[1]

Presence—knowing where intended recipients are, and if they are available, in real time—is a key component of unified communications. Unified communications integrates all systems a user might already use, and helps those systems work together in real time. For example, unified communications technology could allow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging session, and then escalate the session to a voice call, or even a video call.

In another example, an employee receives a call from a customer who wants answers. Unified communications enables that employee to call an expert colleague from a real-time list. This way, the employee can answer the customer faster by eliminating rounds of back-and-forth e-mails and phone-tag.

The examples in the previous paragraph primarily describe "personal productivity" enhancements that tend to benefit the individual user. While such benefits can be important, enterprises are finding that they can achieve even greater impact by using unified communications capabilities to transform business processes. This is achieved by integrating UC functionality directly into the business applications using development tools provided by many of the suppliers. Instead of the individual user invoking the UC functionality to, say, find an appropriate resource, the workflow or process application automatically identifies the resource at the point in the business activity where one is needed.

When used in this manner, the concept of presence often changes. Most people associate presence with instant messaging (IM "buddy lists") ^[13] -- the status of individuals is identified. But, in many business process applications, what is important is finding someone with a certain skill. In these environments, presence identifies available skills or capabilities.

This "business process" approach to integrating UC functionality can result in bottom line benefits that are an order of magnitude greater than those achievable by personal productivity methods alone.

UC-User and UC-Business

Unified communications can be divided into two major types of solutions and applications:

• UC-User Productivity or UC-U: Unified Communications tools that users adopt to improve their experience and/or results.
• UC-Business Processes or UC-B: Unified Communications tools explicitly integrated into defined processes, either procedural or automated. ^[14]

UC-U is mostly aimed at users, designed so that they can access data, programs, messages, etc. quickly, avoid installation or technical troubles, collaborate with other users, or any other way that the user experience can benefit. These services and applications are designed to improve one's personal productivity, rather than affect the entire company.

UC-B is targeted at businesses themselves, rather than the individual. UC-B solutions and applications are made to improve Business Process Integration or CEBP, improve customer satisfaction, or enhance business processes. These are aimed with the enterprise's bottom line in mind, rather than individual employees.

See also

• Intelligent network service
• Mobile collaboration
• Telepresence
• Unified messaging
• List of unified communications companies

References

1. ^ ^{a b} Pleasant, Blair (2008-07-28). "What UC is and isn't". SearchUnifiedCommunications.com. http://searchunifiedcommunications.techtarget.com/generic/0,295582,sid186_gci1322973,00.html. Retrieved 2009-04-01. 
2. ^ UCStrategies on "What is Unified Communications?"
3. ^ Rick McCharles Article on UC
4. ^ UCStrategies on "A Short History of UC"
5. ^ History - Courtesy of Mark H. Turpin, Senior Consultant - Unified Communications, Calence, LLC
6. ^ IBM Aims Sametime at Microsoft, PCWorld, June 26 2006
7. ^ Gates launches Microsoft VoIP portfolio, CRN, October 16, 2007
8. ^ Linux unified communications suite launches in beta, PC World, March 9th, 2008
9. ^ ^{a b} www.ucif.org
10. ^ http://www.marketwatch.com/story/global-communications-leaders-form-industry-alliance-to-deliver-unified-communications-interoperability-2010-05-19?reflink=MW_news_stmp
11. ^ Glenn, Christopher (2010-09-10). "Two Magic Quadrants for Unified Communications". Seamless Enterprise. http://seamlessenterprise.com/ip-networking/two-magic-quadrants-for-unified-communications/?utm_source=wpuc. Retrieved 2009-09-14. 
12. ^ Taylor, Steve (2006-05-06). "What's the difference between unified communications and unified messaging?". Network World. http://www.networkworld.com/newsletters/converg/2006/0605converge1.html?fsrc=rss-messaging. Retrieved 2009-08-08. 
13. ^ McGillicuddy, Shamus (2009-05-07). "Instant messaging strategies: Usage policy and training are key". SearchUnifiedCommunications.com. http://searchunifiedcommunications.techtarget.com/news/article/0,289142,sid186_gci1355859,00.html?track=NL-1041&ad=702676&asrc=EM_NLN_6842792&uid=8680908. Retrieved 2009-05-07. 
14. ^ "Unified Communications - Two Types" from ucstrategies.com