Twinkie

For other uses, see Twinkie (disambiguation).

Twinkie whole and split

The Twinkie is an American snack cake made and distributed by Hostess Brands. They are marketed as a "Golden Sponge Cake with Creamy Filling".

History

Twinkies were invented in South Park, Illinois in 1930 by James Alexander Dewar, a baker for the Continental Baking Company.^[1] Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with mint cream, which he dubbed the Twinkie.^[2] During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies.^[3] In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream, however, the product was soon dropped.^[4] Vanilla's dominance over banana flavoring would be challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 2 percent during the promotion, and in 2007 permanently restored the banana-cream Twinkie to its snack lineup.^[5]

Deep-fried Twinkie

A deep-fried Twinkie

A deep-fried Twinkie involves freezing the cake, dipping it into batter, and deep-frying it to create a variation on the traditional snack cake. It was described by a The New York Times story in this way: "Something magical occurs when the pastry hits the hot oil. The creamy white vegetable shortening filling liquefies, impregnating the sponge cake with its luscious vanilla flavor... The cake itself softens and warms, nearly melting, contrasting with the crisp, deep-fried crust in a buttery and suave way. The pièce de résistance, however, is a ruby-hued berry sauce, adding a tart sophistication to all that airy sugary goodness".^[6] The Texas State Fair had introduced the fried Twinkie to great popular acclaim, and the notion spread to other state fairs across the U.S., as well as some establishments that specialize in fried foods.^[7] Fried Twinkies are sold throughout the U.S. in fairs as well as ball games.

Cultural references

Twinkie defense

Main article: Twinkie defense

The Twinkie defense is a derogatory term for a criminal defendant's claim that some unusual factor (such as allergies, coffee, nicotine, or sugar) diminished the defendant's responsibility for the alleged crime. The term arose from Herb Caen's description of the trial of Dan White, who was convicted in the fatal shootings of San Francisco mayor George Moscone and city supervisor Harvey Milk. During the trial, psychiatrist Martin Blinder testified that White had suffered from depression, causing diminished capacity. As an example of this, he mentioned that White, formerly a health food advocate, had begun eating junk food. Twinkies, specifically, were never actually mentioned in the case.

Experimentation

A website entitled the T.W.I.N.K.I.E.S. Project^[8] was launched in 2000 by Christopher Scott Gouge and Todd William Stadler.^[9] This site chronicles a series of regimented scientific experiments testing, amongst others, the insulative, electrically resistive, radioactive, and gravitational properties of the "Standard Twinkie".

Shelf life

A common urban legend claims that Twinkies have an infinite shelf life or can last unspoiled for a relatively long time of ten, fifty, or one hundred years due to chemicals used in production.^[10] This urban legend is false, although Twinkies can last a relatively long time (25 days or more) because they are made without unstabilized dairy products or eggs and thus spoil more slowly than most bakery items.^[11]

Twinkie diet

In 2010 a college professor named Mark Haub went on a "convenience store" diet consisting mainly of Twinkies, Oreos, and Doritos in an attempt to demonstrate to his students "that in weight loss, pure calorie counting is what matters most—not the nutritional value of the food". He lost 27 pounds over a 2 month period, returning his body mass index (BMI) to within normal range.^[12]

See also

• Chocodile
• Deep-fried Mars Bar
• Ding Dong Dangit
• Dorito
• Ho Hos
• Hostess
• May West
• Twinkie the Kid
• Zingers
• Zombieland

Literature

• Ettlinger, Steve (2008). Twinkie, Deconstructed. Plume. ISBN 9780452289284.  – Twinkie Deconstructed site

Notes

1. ^ Biemer, John (2006-04-30). "Homeowner Discovers That Mr. Twinkie Slept There". San Diego Union Tribune. http://www.signonsandiego.com/uniontrib/20060430/news_1h30twinkie.html. Retrieved 5 June 2011. 
2. ^ Belcher, Jerry (2985-06-03). "Man Who Concocted the Twinkie Dies : James A. Dewar's Treat Is Part of America's Diet and Folklore". Los Angeles Times. http://articles.latimes.com/1985-07-03/local/me-10272_1_twinkie-defense. Retrieved 2011-08-03. "It was Dewar's inspiration to fill the cakes with a sugar-cream mixture, the formula for which is still a tightly held secret." 
3. ^ "The History of the Hostess Twinkie". Kitchenproject.com. http://www.kitchenproject.com/history/twinkie.htm. Retrieved 2011-08-30. 
4. ^ Continental Baking Company (1988). "Fruit and Cream Twinkies commercial". Continental Baking Company. http://www.youtube.com/watch?v=ws9z-axq17I. Retrieved 2011-03-08. 
5. ^ Shepherd, Lauren (2007-06-13). "Hostess selling banana-creme Twinkies". USA Today. http://www.usatoday.com/money/economy/2007-06-13-1443070984_x.htm. Retrieved 2011-08-30. 
6. ^ "Fry That Twinkie, But Hold the Chips". The New York Times. 2002-05-15. http://www.nytimes.com/2002/05/15/dining/fry-that-twinkie-but-hold-the-chips.html. Retrieved 2011-08-30. 
7. ^ "New junk food fad: Deep-fried Twinkies". CNN. 2002-09-18. http://archives.cnn.com/2002/US/West/09/18/offbeat.twinkie.reut/. Retrieved 2011-08-30. 
8. ^ "The T.W.I.N.K.I.E.S. Project". The T.W.I.N.K.I.E.S. Project. 2000-08-12. http://www.twinkiesproject.com/. Retrieved 2011-08-30. 
9. ^ "Todd Stadler is Cockahoop". Toddstadler.com. 2006-08-15. http://www.toddstadler.com/. Retrieved 2011-08-30. 
10. ^ "Forever Twinkies". Snopes - Urban Legends Reference Pages. 2011-05-19. http://www.snopes.com/food/ingredient/twinkies.asp. Retrieved 2011-08-30. 
11. ^ Sagon, Candy (2005-04-13). "Twinkies, 75 Years And Counting". The Washington Post. http://www.washingtonpost.com/wp-dyn/articles/A46062-2005Apr12.html. Retrieved 2011-08-30. 
12. ^ Park, Madison (2010-11-08). "Twinkie diet helps nutrition professor lose 27 pounds". CNN. http://www.cnn.com/2010/HEALTH/11/08/twinkie.diet.professor/. Retrieved 2011-08-30. 

External links

• Official site
• The T.W.I.N.K.I.E.S. Project
• Twinkies at 75: munch 'em, fry 'em, save 'em for years, The Christian Science Monitor
• Twinkie ingredients