Work (Kelly Rowland song)

Infobox Single
Name = Work
Artist = Kelly Rowland


from Album = Ms. Kelly
Format = Digital download, ring tone, 12" single, CD single
Released = flagicon|United Kingdom January 21, 2008
flagicon|United Kingdom January 28, 2008 (CD) flagicon|France March 3, 2008
flagicon|Germany March 7, 2008
Recorded = 2006; Hit Factory Criteria
(Miami, Florida)
Genre = Dance-pop, R&B
Length = 3:28 (album version)
3:11 (freemasons radio edit)
Label = Columbia
Writer = Jason "Pooh Bear" Boyd, Scott Storch, Kelly Rowland
Producer = Scott Storch, Jason "Pooh Bear" Boyd (co-producer)
Certification =
Artist = Kelly Rowland
Type = singles
Last single = "Ghetto"
(2007)
This single = "Work"
(2008)
Next single = "Daylight"
(2008)

"Work" is a song recorded by American singer-songwriter Kelly Rowland. It was written by Rowland, Scott Storch and Jason "Pooh Bear" Boyd and co-produced by Storch and Boyd for Rowland's second studio album, "Ms. Kelly" (2007).

Following the less successful chart performances of previous singles "Like This" and "Ghetto", "Work" was released during the first quarter of 2008 (see 2008 in music) as the album's second single in most international music markets. The song has since enjoyed commercial success, becoming Rowland's best-charting solo single since her 2002 song "Stole," reaching the top of the charts in Poland and Bulgaria, as well as the top 10 in Australia, Estonia, Finland, France, Greece, Italy, Switzerland, Turkey, and the United Kingdom.

Writing and recording

"I had a good time… I was in the studio with Scott Storch and we wanted to have a party record, a record that'd make you get up and dance. So we literally went out and we went to a club and partied and we got a little inspiration."

—Kelly Rowland, "I Like Music"

"Work" is one out of two tracks Scott Storch contributed to "Ms. Kelly" and was among eight new songscite web|title=Interview|work=MiddleChild Promotions|url=http://middlechildpromotions.com/interviews/kelly.htm|accessdate=2008-03-25] Rowland recorded near completion in 2006 for the revamped version of "My Story", the album's actual version. Conceived during a booked studio session in Miami, Florida; Rowland, Storch and his protégé Pooh Bear began to work on melodic ideas for the song over an instrumental track by Storch. With most of its lyrics being written after returning from a night out in the city, composing for "Work" (tentatively entitled "Put It in" back then) was eventually finished in "like twenty minutes," according to Rowland.cite web | title="DJ B interviews Kelly Rowland"| work=BBC.co.uk| url=http://www.bbc.co.uk/1xtra/rnb/features/kelly.shtml| accessdate=2008-01-25] The team returned the next day for vocal recording.cite web|title="Kelly Rowland chats to "I Like Music"|work=I Like Music|url=http://www.ilikemusic.co.uk/interviews/Kelly_Rowland_interview_2008-4489/1|accessdate=2008-03-25]

The track is an up-tempo composition featuring funk production and go-go elements. It is composed in the key of E minor and moves at a moderate tempo of 104 beats per minute. Set in common time, "Work" is written in the common verse-chorus form.cite web|title="Work" music sheet|work=Musicnotes|url=http://www.musicnotes.com/sheetmusic/scorch.asp?ppn=sc0086018|accessdate=2008-07-12] The singer has described the song as "actually very innocent [but] a little aggressive maybe:" "All I'm saying is don't come around if you're not going to live up to all your talk and as you know, some guys are just full of talk," Rowland said in a 2008 interview with "Popjustice". "It's just a woman saying you can't catch me easy and you have to put in the work. It's about putting in work – that's it, of course."cite web|title="Kelly Rowland talks about the 'Work' and her dinner plans"|work=Popjustice|url=http://www.popjustice.com/index.php?option=com_content&task=view&id=1455&Itemid=9|accessdate=2008-01-26]

Although Columbia Records intended to release "Work" as "Ms. Kelly"’s lead single in the beginning, Polow da Don-produced "Like This" eventually replaced the original album's lead single "Gotsta Go" in early 2007, as Rowland thought the song had no hit potential, influenced by negative blogs she read after snippets of "Work" had leaked.cite web|title="Kelly Rowland Speaks To Top DC Fansite"|work=That Grape Juice|url=http://www.thatgrapejuice.net/search/label/Kelly%20Rowland|accessdate=2008-03-29] The full track was leaked on May 31, 2007 onto the internet. It has since been remixed by several producers and DJs, among spawning official versions by duos Steve Pitron and Max Sanna, and the Freemasons, whose remix Rowland said gave the song new life. "I'm really grateful to the Freemasons for coming along [...] , because it's something that I could have got. You always need an extra brain there and they just gave it a new vibe."

Critical reception

While most of the tracks featured on "Ms. Kelly" are mid-tempo, "Work" was well received by critics for its beat-driven melody. Mark Edward Nero of About.com called "Work" an "excellent, Destiny's Child-type song that [...] minimizes Kelly's vocal shortcomings behind an attention-catching beat."cite web|author=Mark Edward Nero|title="Ms. Kelly" review|work=About.com|url=http://randb.about.com/od/artistsgthroughm/fr/MsKelly.htm|accessdate=2008-03-23] For a review for the BBC, Gemma Padley also compared the track to Rowland's former band’s singles "Bug a Boo" and "Lose My Breath" due to "its jagged vocal and hip shaking beat."cite web|author=Gemma PadleyNero|title=Kelly Rowland - "Ms. Kelly" review|work=BBC.co.uk|url=http://www.bbc.co.uk/music/release/8c3n/|accessdate=2008-03-23] "Rewind Magazine" writer Emmanuel Ezugwu found "Work" a "high energy track that will undoubtedly be a future club banger. The constant cow bells adds to the frenzied pace of the record and Kelly’s vocals are fast and stuttered."cite web|author=Emmanuel Ezugwu|title="Online Exclusive: "Ms. Kelly" Album Review"|work=RWD Magazine|url=http://www.rwdmag.com/articles/5702.html|accessdate=2008-03-23]

Spence D. of IGN observed that the song flipped the early musical script of the album "for a hot minute, going for a more driven, throbbing thrust over which Rowland's flitters and flirts." He further said that "it showcases her strengths, but also still highlights her delicate vocal limitations. It's a sticky wicket that bumps while breaking down."cite web|author=Spence D.|title="Destiny's Child ex-pat serves up routine contemporary R&B"|work=IGN|url=http://uk.music.ign.com/articles/802/802035p1.html|accessdate=2008-03-25] In a preview, "ThatGrapeJuice.net" called "one of many highlights; with a pulsating beat and deliberately suggestive lyrics, Rowland doesn’t hold back."cite web|author=Sam|title=Album review|work=ThatGrapeJuice.net|url=http://www.thatgrapejuice.net/2007/06/kelly-rowland-ms-kelly-review.html|accessdate=2008-03-26]

However, "San Francisco Weekly" writer Dan Leroy was less empathic with "Work", calling it "derivative," while "Dotmusic"'s Jaime Gill considered the track a mis-step: "'Work' is a clear attempt to encroach on her old band mates' hyper-sexual territory, although it's hard to imagine Beyoncé resorting to as crass a single entendre as repeatedly demanding "put it in!" like a hooker on crystal meth."cite web|title=Kelly Rowland, "Ms. Kelly"|author=Jaime Gill|work=Dot Music|url=http://uk.launch.yahoo.com/070713/33/21e5f.html|accessdate=2008-02-02]

Music video

The music video for "Work" was filmed in Los Angeles, California on July 26, 2007 and shot back to back with the video for "Comeback" with director Philip Andelman.cite web|title=Partizan Music Videos by Philip Andelman|work=Partizan.com|url=http://www.partizan.com/partizan/musicvideos/?philip_andelman/videography| accessdate=2007-07-12] cite web|title="Kelly Rowland shoots new video"| work=So-Urban.com| url=http://www.so-urban.com/news/6311/0/| accessdate=2007-07-12]

"Work" was originally set to premiere during the September 10, 2007 episode of BET's "Access Granted", along with "Ghetto", however, this did not materialize as there was confusion over which would be Rowland's next single, as the artist now had three videos shot. After her record label rescheduled the air date to October 22, 2007, the release was further pushed back, and the video finally premiered on the December 5, 2007 at SoUrban.com, the record label website for the Sony Urban Music division in the United Kingdom.cite web | title="Kelly Rowland at SoUrban.com"| work=Kelly Rowland at SoUrban.com| url=http://www.so-urban.com/artists/kelly_rowland| accessdate=2007-05-12] .

The imagery used in this video can be described as Rowland and her dancers posed in silhouette and shot against backdrops of vivid color and beam lighting. The beam lighting is used throughout the video to create a kaleidoscope effect which is used to break up each scene. During the last part of the clip the lighting schemes are reversed to show Rowland and her four dancer’s out of silhouette and performing a choreographed bollywood style routine against a black backdrop.

The video has also been edited to fit the Freemasons' remix and has been sent out to music channels in Australia and Eurasia.

Chart performance

First released on January 21, 2008 in the United Kingdom, "Work" debuted at number 56 on the UK Singles Chart based on digital sales alone, two weeks prior to the song's physical release. On January 26, 2008, it rose twenty-four places to number 7, making it both the biggest-moving single of the week and Rowland's fifth non-consecutive top 10 entry. On February 3, "Work" reached its peak position at number 4 on that particular chart. It then spent six weeks within the top 10, the longest stay of any of Rowland's singles

In Australia, it reached number 6 on the ARIA Singles Chart and went on to be certified Platinum for sales of 70,000 copies [http://ariacharts.com.au/pages/charts_display_urban.asp?chart=1Q40RB&chart2=1R40RB] . In Bulgaria, the song entered the Bulgarian National Top 40 at number 30, making it Rowland's first entry ever. However, it took four weeks until "Work" reached the top ten, and another three weeks before it reached the top position. It then spent six consecutive weeks atop. In Poland, the song reached the top of the Polish National Top 50 on March 22, 2008 in its seventh week on the chart. It also reached the top ten of the singles charts in Estonia, Finland, France, Greece, Italy, Switzerland and Turkey, as well on the airplay charts in Croatia, Lithuania, Malta, Russia, Hungary and the Ukraine.cite web|title=Lithuania Airplay Chart| work=Blogas.lt| url=http://www.blogas.lt/hitfm/205871/lithuania-airplay-chart.html| accessdate=2008-03-09] cite web|title=Croatia Top 50|work=e!hot|url=http://ehot50.blog.hr/|accessdate=2008-03-03] cite web|title=Maltese Airplay Chart|work=APC Chart|url=http://www.apcchart.com/|accessdate=2008-02-19] cite web|title=Russian Airplay Charts|work=Tophitru.com|url=http://www.tophitru.com/cgi-bin/trackinfo.cgi?id=9398|accessdate=2008-01-29] cite web|title=Ukrainian Airplay Chart|work=FDR|url=http://fdr.com.ua/chart/top_40/|accessdate=2008-01-29] In addition, "Work" reached number 25 on a composite United World Chart.

Following the less successful chart performances of "Like This" and "Ghetto," "Work" widely exceeded the success of its predecessor. It has since become the third highest-charting single of Rowland's solo career, behind her 2002 collaboration "Dilemma" and subsequent "Stole," entering foreign music markets where previous efforts failed to chart on. When asked why the song was not released in the US, Rowland answered: "I don't know, seriously, I feel like I didn't have anything to do with the success of 'Work' in Europe. The Freemason remix took the song to the next level, fans kept requesting it on the radio. Look at Destiny's Child's 'Say My Name,' the fans in the U.S. made it a single, they made it happen, I didn't have that little extra with 'Work' over there."

Formats and track listings

These are the formats and track listings of major single-releases of "Work.";CD maxi single
# "Work" (Freemasons radio edit) - 3:11
# "Work" (Album Version) - 3:28
# "Work" (Steve Pitron & Max Sanna Radio Edit) - 3:33
# "Work" (Freemasons dub mix) - 7:09
# "Work" (Freemasons radio remix video) - 3:11

;UK CD single / German Basic single
# "Work" (Freemasons radio edit) - 3:11
# "Work" (Album Version) - 3:28

;U.S. digital EP
# "Work" (Freemasons radio edit) - 3:11
# "Work" (Steve Pitron & Max Sanna radio edit) - 3:33
# "Work" (Edit) - 3:28
# "Work" (Freemasons Club Mix) - 10:37
# "Work" (Steve Pitron & Max Sanna club mix) - 7:59
# "Work" (AJ Bhandary remix) - 3:10

Credits and personnel

*Vocals: Kelly Rowland
*Writers: Jason "Pooh Bear" Boyd, Scott Storch and K. Rowland
*Producers: S. Storch
**Co-production: J. Boyd
*Vocal production: K. Rowland, S. Boyd

*Engineering: Conrad Golding, Rommel Nino Villanueva
**Assistants: Vadim Chislov
*Mixing: Jason Goldstein
**Assistant: Christian Baker

Charts

ee also

Polish National Top 50 number-one hits of 2008

References

External links

*Youtube|FB2WUSvQStg|"Work" music video

s-ttl | title = Bulgarian National Top 40 number-one single
years = March 2 2008 - April 12 2008 s-ttl | title = Polish National Top 50 number-one single
years = March 22 2008 – March 29 2008