César Alierta

César Alierta Izuel (born May 5, 1945 in Zaragoza, Spain) has been the Chief Executive Officer and Chairman of Telefónica S.A. since July 26, 2000 where he guided the company through a significant Latin American expansion. Mr. Alierta earned a Bachelor’s Degree in Law at the Universidad de Zaragoza (Spain) in 1967. Three years after his degree, he earned a Master’s Degree in Business Administration at Columbia University in New York, United States.

Career

Mr. Alierta holds a Law degree from the University of Zaragoza and an MBA from Columbia Business School.

• 1970–1985 Banco Urquijo (Financial Analyst)
• 1985–1996 Beta Capital (Founder and President)
• 1996–1999 Tabacalera (CEO)
• 1999–2000 Altadis (Co-Chairman)
• 2000– Telefónica (Chairman and CEO)

Main highlights of his presidency at Telefónica

In September 2005, he received the Global Spanish Entrepreneur award in New York, by the Spain-US Chamber of Commerce. This distinction is an acknowledgement for his job as president of Telefónica, leading the firm to entry into the Dow Jones Global Titans 50 index. In fact, Telefónica is the first Spanish company -and one of the very few in Europe to be part of that index, made of the world's 50 most successful, global and largest companies.

In April 2008, he was named president of the Social Council of the Universidad Nacional de Educación a Distancia (UNED),^[1] Spanish main open university, with over 100,000 students.

In September 2009 he led one of the main global strategic alliances, putting together Telefónica with Chinese firm China Unicom[1]. Both companies agreed to invest in each other an amount of a billion dollars. The most important part of the cooperation agreement involves research, development and innovation, as well as sharing information on knowledge management and new technologies. This alliance allowed Telefónica to strengthen its position as market leader. It also expanded its client base to over 550 million world-wide, including the clients of its Chinese partner.

In 2009 he was awarded the Tiepolo prize.^[2][3] This award is given by the Madrid-Italy Chamber of Commerce and acknowledges the role of Telefónica as one of the leading Spanish global companies.

Also in 2009, the business association Aragón Exterior (Aragonex) acknowledged him as one of the main Aragonese businessmen with a global reach.

In June 2010, he was awarded the Gold Medal of the Council of the Americas in New York, for his contribution to the growth and development in Latin America. He was the first Spaniard, and the first non-American citizen, to be awarded by the institution. The award is presented to those who work for the progress and advancement of the continent ^[4] (source: Europa Press)^[5] (source:EFE) In June 2010, the President of Telefónica was rated as the best chief executive officer (CEO) of Spain by Thomson Extel Survey 2010.^[6]

On September 17, 2010, the City Council awarded a César Alierta Zaragagoza with the Gold Medal of the city. The medal will be awarded on October 9 to mark the start of the "Fiestas del Pilar".^[7]

On 28 September 2010, he joined the Board of the company resulting from the merger between Iberia and British Airways, International Airlines Consolidate Group (IAG). He became, as well, Chairman of the Remuneration Committee and member of the Nomination Committee.^[8]

Alierta's vision on Communications

Recent declarations to the press have been very controversial in Spain, as he suggests charging content providers, application developers and even search engines. Textual declarations include: "we do everything and they (developers, content providers, search engines...) only have the algorithms", "we've opened an opportunity for clever people to generate applications using our communication channels... and we are lucky to own millions of customers that can use them. We will charge for that", "Cloud computing means that the intelligence is in the net. And the net is ours".

Problems with Justice

According to The Wall Street Journal: "A Spanish court found that César Alierta, chairman of Telefónica SA, enriched himself through insider trading before he joined the telecom company, but it acquitted him on the ground that the statute of limitations had run out".

According to Answers.com: "The charges stemmed from 1997, when Alierta and his wife had formed an investment company that they later sold to their nephew. The investment company purchased a large number of Tabacalera shares immediately preceding the purchase of Havatampa and the subsequent rise in tobacco prices, both of which led to an increase in the value of Tabacalera shares. In early 1998 the investment company sold these shares at a great profit".

References

1. ^ {http://www.eleconomista.es/economia/noticias/485479/04/08/Economia-Alierta-nuevo-presidente-del-Consejo-Social-de-la-UNED-y-Mrius-Rubiralta-responsable-de-Universidades.html | Alierta nombrado presidente del Consejo Social de la UNED
2. ^ http://documenta.elmundo.orbyt.es/default.aspx?AspxAutoDetectCookieSupport=1/ Alierta recibe el Premio Tiepolo (Spanish)
3. ^ http://www.youtube.com/watch?v=it5iPm8h7BI/ video del Premio Tiépolo
4. ^ http://www.europapress.es/economia/noticia-economia-empresas-alierta-telefonica-primer-espanol-galardonado-medalla-oro-americas-society-20100610073036.html Alierta (Telefónica), primer español galardonado con la medalla de oro de la Americas Society
5. ^ http://www.youtube.com/watch?v=l1_ssnRfLQ0 Alierta galardonado con la medalla de oro de la Americas Society
6. ^ http://www.europapress.es/economia/noticia-economia-empresas-alierta-mejor-presidente-ejecutivo-espana-thomson-extel-20100618173655.html/ AlAlierta, el mejor presidente ejecutivo de España, según Thomson Extel
7. ^ http://www.europapress.es/aragon/noticia-presidente-telefonica-cesar-alierta-recibira-medalla-oro-ciudad-20100917122657.html/ El presidente de Telefónica, César Alierta, recibirá la Medalla de Oro de la Ciudad
8. ^ http://www.expansion.com/2010/09/27/empresas/1285602570.html?a=0353ae0c3c88b0de154da1c9dc016be9&t=1285673358/Alierta estará en el consejo de la empresa resultante de la fusión entre Iberia y BA

External links

• Answers.com
• The Wall Street Journal
• Eitb.com
• Telefonica's Website
• César Alierta's Official CV on Telefónica Website
• Wikipedia Article (Spanish)
• César Alierta named the business leader with the third best corporate reputation in pretigious ranking (Spanish)
• Article on César Alierta and his plans for Telefónica
• César Alierta: Telefónica is the ideal ally for the new "digital world"
• News story about Telefónica and its president
• Resume of Cesar Alierta
• Cesar Alierta, one of the most reputated business leaders of Spain
• Telefonica goals proposed by Cesar Alierta
• César Alierta: previsions about telecommunications industry
• "Ideas about the new digital world" by Cesar Alierta
• César Alierta receives the 'Gold Medal' of the Americas Society
• César Alierta and the merge of Telefónica with Telecom Italy
• Telefónica, headed by Cesar Alierta, and UNED create a CSR program
• Cesar Alierta, among the five most influential global executives
• Cesar Alierta the best CEO in Spain, according to Thomson Extel
• Alierta is confident about the Internet giants helping to finance the networks infrastructure

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Name	Alierta Izuel, Cesar
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Date of birth	May 5, 1945
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