Harris Teeter

Infobox_Company
company_name = Harris Teeter
company_
company_type = Subsidiary
company_slogan =
foundation = 1936, Charlotte, North Carolina
industry = Grocery store
location = flagicon|North_Carolina Matthews, North Carolina
key_people = Fred Morganthall, President
Dan Marrett, Northern Region Director
Craig McKenzie, Central Region Director
John Rohr, Southern Vice President | num_employees = 18,000
industry = Retail (Grocery)
products = Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks
slogan = "Your Neighborhood Food Market" "My Harris Teeter" (Use as a jingle)
revenue = $3.30 billion USD (2007)
homepage = [http://www.harristeeter.com www.harristeeter.com]

Harris Teeter is a chain of supermarkets based in Matthews, North Carolina, just outside Charlotte. As of|2008|August, the chain operates 177 stores in eight states: North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland, Delaware, and the District of Columbia.Harris Teeter is a wholly owned subsidiary of the Charlotte-based Ruddick Corporation (NYSE|RDK). The current president of Harris Teeter is Fred J. Morganthall II. "Supermarket News" ranked Harris Teeter No. 40 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year sales of $2.92 billion. [http://supermarketnews.com/profiles/top75/ 2007 Top 75 North American Food Retailers] , "Supermarket News", Last accessed April 13, 2008.] Based on 2005 revenue, Harris Teeter is the ninety-third largest retailer in the United States. [ [http://www.stores.org/pdf/06%20JULY%20TOP%20100.pdf Top 100 Retailers: The Nation's Retail Power Players (PDF)] , "Stores", July 2006.]

Origins

Harris Teeter apparently traces its origins to two pioneering entrepreneurs in Depression-era Charlotte. W. T. Harris opened his first supermarket, known as the "Harris Super Market" in 1936 on Central Avenue in Charlotte. This store, now Harris Teeter store #201, is still in operation today.

Harris' store was the first in North Carolina to allow customers to select their own groceries off shelves. Before this time, customers handed a shopping list to a clerk, who then selected the groceries for the customers. The store was also open until 9 p.m. on Fridays, at a time when most grocery stores closed their doors around 5:00. Later, the Harris Super Market was the first grocery store in Charlotte to add air conditioning.

Meanwhile, Willis L. Teeter and his brother, Paul, opened their first "Teeter's Food Mart" in Mooresville, north of Charlotte, in 1939. Teeter's store implemented many of the innovations pioneered by Harris at his store, and both stores were successful in fairly short order.

Eventually, the two chains contained 15 total stores by the late 1950s, and in 1958 the companies began sharing storage and buying procedures. The merger of Harris Super Markets and Teeter's Food Marts became official on February 1, 1960; the first store to open under the new banner of Harris Teeter Supermarkets was in Kannapolis.

W.T. Harris Boulevard in Charlotte is named after the founder. It runs across the northern and eastern edges of the city.

New ownership and expansion

Harris Teeter was purchased in 1969 by holding company Ruddick Corporation of Charlotte, North Carolina.

The first president of the company under Ruddick's ownership was Hugh Ashcraft, who is unknowingly to many people the inspiration for a now-famous phrase: an incident from World War II in which Ashcraft's plane was riddled with German bullets inspired the song "On a Wing and a Prayer" (it is unknown whether or not Ashcraft himself actually uttered these words, although a similar phrase is on record as attributed to him). [ [http://www.cmstory.org/imagegallery/showimage.asp?pictureid=403 CMStory - Hugh Ashcroft, Jr.] ]

Harris Teeter's 1980 purchase of the Hunter Farms dairy in High Point, North Carolina enabled the company to substantially reduce dairy costs; today, all Harris Teeter-brand and Hunter Farms-brand dairy products come from the Hunter dairy. Hunter also provides dairy products to companies and organizations not associated with Harris Teeter, including convenience stores, schools, Lowe's Foods private label ice creams and even the Wendy's frosty.

In 1984, Harris Teeter purchased several Food World stores in and around Greensboro, also acquiring a warehouse in the western part of Greensboro as part of the purchase. This marked the first foray of the company outside of its Charlotte base, and also began a demographic shift still in process today. Before this point, the company was a grocer in the vein of Piggly Wiggly, where a mix of rural and urban stores made up the company in general. Past this point, Harris Teeter began to focus more on higher-income urban sites. This trend continued with HT's 1988 purchase of Big Star Supermarkets, giving it a foothold in the Raleigh-Durham market.

Ashcraft retired in 1986, and Edward Dunn took over as president of Harris Teeter in that year. On Dunn's watch, Harris Teeter began expansion outside North Carolina. The first expanded stores were in northern South Carolina, near Charlotte; later expansions led the company to Myrtle Beach, Charleston, and the Hampton Roads region of Virginia. The "Very Important Customer" program, popularly known as VIC, was introduced late in Dunn's tenure. This program was one of the first widespread loyalty card programs now popular throughout American grocery stores. The VIC program advertised "giveaways" such as turkeys for Thanksgiving, beach apparel for the summer, and gift cards to Harris Teeter stores.

Harris Teeter today

.

Harris Teeter continues its shift into high-income urban areas to this day; most new stores opened in Morganthall's tenure conform to this pattern. Stores such as the original Harris Super Market, located near uptown Charlotte, remain grandfathered into the current system.

Recently, Harris Teeter has attempted to differentiate itself from its competitors by providing exceptional customer service and newly "branded" departments. The first department to be "branded" was the meat department, which in June 2002 began offering "Harris Teeter Rancher" beef. This was followed by the introductions of the Farmers' Market (produce department, October 2003), the Fisherman's Market (seafood department, April 2004), and the Fresh Foods Market (deli/bakery, January 2005). Gourmet imported items are sold under the "H.T. Traders" brand.

Harris Teeter stores are separated into 3 regions and 15 districts. The Northern Region, based in Washington, DC, encompasses all stores in Virginia except Danville, Maryland, Delaware, and the northern coastal area of North Carolina. The Central Region, based in Raleigh, encompasses stores from Greensboro to Wilmington, as well as Danville, VA and Albemarle, NC. The Southern Region, based in Charlotte, contains stores in southwestern North Carolina including Charlotte and Winston-Salem, Tennessee, South Carolina, Georgia and Florida.

The official mascot of Harris Teeter is "Harry the Happy Dragon". Its slogan is "Your Neighborhood Food Market", although the older slogan "The Best Is What We're All About" still appears frequently in stores. A new advertising campaign, debuted in late 2004, features the slogan "My Harris Teeter"; It is currently in use as a jingle.

As of|2007|August, Harris Teeter has over 18,000 employees, and is the largest supermarket chain in North Carolina (Food Lion being number two).

Expansion to the Outer Banks of North Carolina has already begun with stores in Corolla (May 2006), Kill Devil Hills (July 2006), and Kitty Hawk (scheduled to open in 2009). The first store in Maryland opened in Darnestown on October 31, 2006; the second opened in May 2008 in Columbia's Village of Kings Contrivance, replacing the closed Safeway.

With Harris Teeter's further expansion into the upscale markets, many of their older stores in lower income neighborhoods or small towns are being shut down as a result. A demographic change or increased competition with stores like Wal-Mart Supercenter could be to blame for decrease in sales at these stores. One of Harris Teeter's oldest stores at Eastland Mall in Charlotte closed on June 27, 2006.

Harris Teeter now only operates one store in Florida. The Jacksonville, Florida, Madarin area store closed in 2004. October 3, 2006 brought the closing of its Ponte Vedra Beach location leaving only one location left, the Amelia Island store. [ [http://www.jacksonville.com/tu-online/stories/100406/neS_5340853.shtml Harris Teeter closes Ponte Vedra market] , "The Florida Times-Union", October 4, 2006.]

The chain's largest store and new flagship location opened in Greensboro's The Shops at Friendly Center on November 8, 2006, and it encompasses 72,000 square feet. [ [http://www.news-record.com/apps/pbcs.dll/article?AID=/20060923/NEWSREC0101/609230306 New stores at Shops open soon] , "News & Record", September 23, 2006.]

References

External links

* [http://www.harristeeter.com/default.aspx Official site]
* [http://www.ruddickcorp.com/ Ruddick Corporation official site]