company_name = Bluefly, Inc
company_type = Public (nasdaq|BFLY)
company_slogan = That's why I Bluefly
foundation = 1998
location_city = New York, New York
location_country = USA
key_people = Melissa Payner, President, CEO
homepage = []

Bluefly, Inc.. (nasdaq|bfly) is an American electronic commerce company based in New York, New York. As one of the leading fashion and lifestyle e-commerce websites, Bluefly Inc, has grown rapidly since its inception. The fashion site often features such designers as Marc Jacobs and Diane von Fürstenberg at discount prices.


The name Bluefly was born from the idea that web businesses should be fast and willing to change direction. And so the‘fly’ concept was born. The color blue was used because it started with the letter "B", and at the time, the portals alphabetized their apparel departments. Not coincidentally, at the time the company was named in 1998, Bluefly itself was evolving rapidly. Its predecessor company, Pivot Rules, Inc., sold its only asset, a golf apparel company, Pivot Rules. All that was left in the public company, was cash, a few energized employees and an idea to build an online retailer of discounted designer clothing. And, true to the spirit of its name, Bluefly was built in one summer. [ [ Bluefly - Help with Shipping, Order Status, Account Info and more ] ]

Finance is owned by Bluefly, Inc. Bluefly is a publicly traded company (NASDAQ SmallC
George Soros and Peter Lynch. [ [ Bluefly - Help - About Bluefly ] ]


External links

* []
* [ YouTube of their ads]

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