Reprise Media

Infobox_Company | company_name = Reprise Media
company_type = C Corporation
foundation = New York, New York (2003) | location = New York, New York | key_people = Joshua Stylman, Peter Hershberg, Managing Partners
| homepage = [http://www.reprisemedia.com www.reprisemedia.com] | industry = Internet |

Reprise Media is a U.S.-based corporation, established in 2003, and headquartered in New York, NY. The company is a Search Engine Marketing firm that helps enterprise-level companies manage and optimize their customer acquisition programs through search and other auction-based digital media. Reprise Media was named "2006 Agency of the Year Best Search" by OMMA Magazine and was ranked among the 30 Fastest Growing Private Companies in 2005 and 2006 by Entrepreneur Magazine. In 2007, Reprise Media was acquired by the Interpublic Group of Companies, joining Facebook, Spotrunner, and other investments within IPG's Futures Media Group.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. [http://www.searchviews.com Searchviews] is Reprise Media's blog on the Search Marketing Industry.

History

Joshua Stylman and Peter Hershberg co-founded Reprise Media in 2003. Reprise Media developed from their experience as members of the management team of Ask Jeeves (now [http://www.ask.com Ask.com), a leading Internet search engine. Reprise Media’s original team was comprised of industry leaders in online media, including former employees from Modem Media, iTraffic and Avenue A.

Services

Reprise Media provides search marketing services based on a campaign management strategy that blends Paid Search marketing, Search Engine Optimization, Paid inclusion, and Social media marketing.

Paid Search Marketing

* Keyword Discovery : Discovery of keywords that website visitors are using to find products and services online.
* Creative Development : Creation of highly-targeted pay per click advertising messages.
* Landing page Development : Consultation on the design of landing pages to improve relevancy (or Quality Score) of paid search advertisement.
* Bid Management : Goal-based management of pay per click advertising to meet Return on Investment goals.
* Reporting & Analysis : Data analysis and improvement recommendations for a search engine marketing campaign.

Search Engine Optimization

* Website Design Consultation : Technical review of site architecture, content and layout.
* Competitor Analysis : Analysis of marketplace and search-specific competition.
* Keyword Research : Keyword ranking by popularity, competition, and density.
* Website Content Optimization : Recommendations on meta tags, website copywriting, and URL optimization.
* Linking : Creation of partnerships with link providers and management of web directory submissions.
* SEO Reporting : Monthly and quarterly search engine placement and traffic reports.

Paid Inclusion

* Site Spider : Information extraction from a client's website pages to be submitted to search engines and web directories
* RSS Feed Generation : Organization of website content into formats specified by search engines and web directories
* RSS Feed Submission and Management : Submission and management of RSS feeds.

Social Media Marketing

* Strategy Development : Identification of message, audience, and plan for client campaigns.
* Blogger Outreach : Relationship-building with and outreach to visible bloggers.
* Distribution : Optimization of press releases, videos and other online media for distribution on social networks.
* Training : Training curriculum on effectively integrating social media into future marketing strategies.

Proprietary Technology

PROSuite

PROSuite is Reprise Media's campaign management platform that automates the process of Producing, Reporting and Optimizing campaigns for enterprise search marketing. PROSuite can be implemented with any keyword or category-targeted media, bid management or tracking software. The platform manages content, keyword list and creative copy generation, tracking URLs, and bid management. It includes a client-facing extranet.

FeedCast

Launched in 2005, FeedCast is a patent-pending product that helps publishers promote breaking news content through search and other auction-based platforms. Feedcast converts RSS content into a search engine marketing campaign. Reprise Media created [http://reprisemedia.com/feedcast.aspx FeedCast] for major publishing brands, professional bloggers, classified advertising services, and other companies with frequently updated content. In 2006, FeedCast drove more than 20 million readers to top-tier news publishers.

Feedcast uses three steps to help publishers promote content:

* Intelligent Content Extraction : FeedCast analyzes XML or RSS feeds to extract key terms and concepts that are generated into paid search ads based on time-sensitive content.

* Automatic Content Conversion : FeedCast converts terms and concepts into a series of advertising assets, which are customized to work within the specifications of a search engine or contextual network in the campaign.

* Pre-Approved Campaign Launch : Finally, completed campaigns are launched in a condensed timeline due to a built-in editorial rule set and direct trafficking of campaigns to search and contextual programs through APIs.

Online Properties

The Reprise Media network includes the company's website, [http://www.reprisemedia.com/ www.reprisemedia.com] , the company's search news blog, [http://www.searchviews.com/ www.searchviews.com] , a [http://twitter.com/searchviews Twitter account] , and two pages on Facebook, for [http://www.facebook.com/pages/Reprise-Media/7122964551 Reprise Media] and [http://www.facebook.com/pages/Searchviews/8401856350 Searchviews] .

Searchviews

Searchviews is the official blog of Reprise Media. The company uses it to share breaking news, insider analysis and opinions with their partners, clients and the search community at large.

Searchviews represents current thinking from a range of perspectives surrounding the Search Engine Marketing industry.

Searchviews was named a “Must Read” blog by B2B Magazine in 2005, and was a finalist for the Internet Advertising Award for Best Blog in 2006.

Awards & Recognition

2007
*June : Reprise Media Managing Partners Peter Hershberg & Joshua Stylman named finalists for Ernst & Young Entrepreneur of the Year (NY region)
*January : Reprise Media named Best Search Agency of 2006 by [http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=53195 OMMA Magazine]

2006
* November : [http://www.reprisemedia.com/release_wave.aspx Forrester WAVE Report] Calls Reprise Media "Biggest Breakout Star" in Search Marketing
* September : Reprise Media named finalists for 2006 OMMA Awards Search Copy Campaign of the Year
* August : [http://www.reprisemedia.com/release_Constellation.aspx Jupiter Constellation Report] Validates Reprise Media's Leadership Position in the Search Marketing Industry
* June : Reprise Media named #26 in Entrepreneur Magazine’s 2006 [http://www.entrepreneur.com/hot100 Hot 100]

2005
* June : Reprise Media named #30 in Entrepreneur Magazine’s 2005 [http://www.entrepreneur.com/hot100 Hot 100]
* June : Reprise Media Managing Partners Peter Hershberg & Joshua Stylman named finalists for Ernst & Young Entrepreneur of the Year (NY region)

Clients

Reprise Media clients include: Martha Stewart Living Omnimedia, PeoplePC, Microsoft, USA Network, USA Today, Hearst Publications, Princeton Review, Guess and Bluefly.

Press

* [http://www.toprankblog.com/2006/12/ses-chicago-seo-videos-reprise-media/ SES Chicago Videos : Reprise Media]
* [http://www.mediainfo.com/eandp/departments/technology/article_display.jsp?vnu_content_id=1003380854 Feedcast Delivers Readers to News Sites]
* [http://www.webpronews.com/topnews/topnews/wpn-60-20060809SES2006SearchEnginesFriendOrFoe.html SES 2006: Search Engines, Friend Or Foe]
* [http://www.responsemagazine.com/responsemag/article/articleDetail.jsp?id=334088 Net Gains: Going Beyond the Auction: Search Engine Marketing 201]
* [http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=43958&Nid=20629&p=234894 Reprise Upgrades Campaign Management Platform]
* [http://www.thechrispirilloshow.com/2006/03/08/joshua-stylman-and-peter-hershberg-of-reprise-media-on-contextual-advertising/ Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising (SES 2006)]
* [http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=39921&Nid=18512&p=343013 Search Firms Differ On Super Bowl Campaigns]
* [http://multichannelmerchant.com/searchline/super_bowl_ads/ Once Again, Super Bowl Ads Sidelined Search]
* [http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B192BEE39%2D86C1%2D4229%2DA5E0%2D7B2632E0492A%7D&doctype=103 Advertisers Fumbled at Super Bowl]
* [http://searchenginewatch.com/showPage.html?page=3583516 Super Bowl Search Marketing Scorecard]

External links

* [http://www.reprisemedia.com/ Reprise Media]
* [http://www.searchviews.com Searchviews]