McMillan integrated marketing

McMillan integrated marketing

Infobox_Company
company_name = McMillan
company_
company_type = Private
company_slogan =
foundation = 1996
location = Ottawa, Ontario, Canada
San Francisco, California, USA
key_people = Gordon B. McMillan, President & Chief Creative Officer
industry = Integrated Marketing Communications
products =
homepage = [http://www.thinkmcmillan.com/ thinkmcmillan.com]

McMillan is a full-service, integrated marketing firm with offices in Ottawa and San Francisco. The agency has approximately 50 employees.

Company profile

McMillan is Ottawa's largest marketing agency according to the Ottawa Business Journal and was ranked 21st in the 2006 Marketing magazine list of top Canadian agencies (by revenue). Founded in 1996 by Gordon B. McMillan, the agency has grown to service accounts throughout North America. Within six months of opening, McMillan landed accounts with Microsoft and Cognos. The following year, the agency added several clients in the high-tech industry, including Oracle University, PeopleSoft, and Nortel Networks. D&B (Dun & Bradstreet), the global leader in business information solutions, selected McMillan as a preferred marketing vendor in 2003 and McMillan has since become D&B's lead agency. McMillan was named agency of record for Forest Products Association of Canada in 2004 and for Bridgewater Systems in 2005. McMillan also was named agency of record for Sophos PLC, a U.K.-based company specializing in email, web, and computer threat protection. The agency also started relationships with Getty Images and American Greetings. In June of 2006, McMillan marked its 10th anniversary. In 2007, McMillan deepened its relationship with Canada Post, becoming the crown corporation's primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan also closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. A renewed focus on growing it's Ottawa business has led to account wins with CA (formerly Computer Associates) and a division of Intuit, as well as year-over-year growth of 25%.

Industry awards

As reported on the [http://www.rgdontario.com/contentmanager/ViewObject.aspx?sys-Portal=38&sys-Class=Item&sys-ID=102 Registered Graphic Designers of Ontario] website, McMillan's 2006 Annual Report for the Forest Products Association of Canada (FPAC) was honoured in both the [http://www.appliedartsmag.com/awards_winners_details.php?id=2080&pagecategory=1&headerName=h_awards_winners_design 2007 Applied Arts] and [http://www.commarts.com/CA/magazine/toc/index.html Communication Arts] annuals.

The project was art directed and designed by Lisa Rickenbacher R.G.D., under the creative direction of Jake Volt. The annual focuses on changing markets and ongoing sustainability for Canada's forests as well as the forest products industry.

External links

* [http://www.thinkmcmillan.com McMillan website]
* [http://www.mcmillandigitalart.com McMillan art division website]
* [http://www.marketingmag.ca/images/XTQ/2006/06/2006_Rankings.pdf 2006 annual Marketing/Institute of Communications and Advertising Canada rankings]
* [http://www.rgdontario.com/contentmanager/ViewObject.aspx?sys-Portal=38&sys-Class=Item&sys-ID=102 Registered Graphic Designers of Ontario website]
* [http://www.appliedartsmag.com/awards_winners_details.php?id=2080&pagecategory=1&headerName=h_awards_winners_design 2007 Applied Arts]
* [http://www.commarts.com/CA/magazine/toc/index.html Communication Arts]


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