Topic outline of marketing

:"For a more comprehensive list, see the List of marketing topics."

Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

The following outline is provided as an overview of and introduction to marketing:

Essence of marketing

: "Main article: Marketing"

* Customer
* Market

Branches of marketing

* Direct marketing
* Multi-level marketing
* Services marketing

Subdisciplines and components of marketing

* Consumer behavior
* Distribution
* Marketing management
* Marketing research
* Marketing strategy
* Pricing
* Product management
* Promotion (marketing)

Marketing paradigms

* Diversity marketing
* Evangelism marketing
* Network marketing
* Relationship marketing

Customer experience management (CEM)

* Brand experience
* Customer interface
* CEM integration
* CEM organization
* Experiential innovation
* Experiential marketing
* Experiential platform
* Experiential world

History of marketing

: "Main article: History of marketing"

* History of advertising

Basic marketing concepts

* Business Marketing
* Business model
* Consumer
* Core competency
* Core
* Customer
** Customer lifetime value (CLV)
** Customer relationship management (CRM)
* Economies of scope
* End-user
* Experience curve effects
* Market
* Marketing Effectiveness
* Market share
* Marketing
* Marketing mix
* Marketing myopia
* Market segment
* Sales
* Salesman
* Sustainable competitive advantage
* Target market
* Value
** Value chain
** Value migration

Consumer behavior

* Buyer decision processes
** Prospect theory
** Loss aversion
** Decoy effect
** Time marketing
* Consumer behaviour
** Aspirational age
** Aspirational Brand
* Demographics
** Demographic profile
* Lifestyle
* Maslow's hierarchy of needs

Direct marketing

* Database marketing
* Direct Marketing Association
* Multi-level marketing
* Pyramid scheme
** Large Group Awareness Training (LGAT)
* Specialty catalogs
* Telemarketing

Distribution

* Drop shipping
* Grey marketing
* Logistics
* Logistic engineering
* Shrinkage
* Supply chain
* Supply chain management
* Wholesaler

Retail outlets

* Convenience store
* Department store
** List of department stores
* Dollar store
* Franchising
* Retailers' cooperative
* Shopping mall
* Supermarket
** List of supermarkets

Marketing management

* Marketing plan
* Strategic planning

Marketing research

* Master of Marketing Research
* Experimental techniques
* Observational techniques
* Qualitative marketing research
** Concept testing
** Focus group

Data analysis techniques used in marketing research

* Cluster analysis
* Conjoint analysis
* Cross tab
* Factor analysis
* Discriminant analysis
* Intent scale translation
* Logit analysis
* Multi dimensional scaling
* Preference-rank translation
* Preference regression

Industry or market research

* Benchmarking
* Competitor analysis
* Ecological model of competition
* Environmental scanning
* Porter 5 forces analysis
* SWOT Analysis

Quantitative marketing research

* Questionnaire construction
* Scales
* Statistical surveys

Sampling

* Cluster sampling
* Multistage sampling
* Nonprobability sampling
* Simple random sampling
* Stratified sampling
* Systematic sampling

Marketing strategies

* Market dominance strategies
* Mass customization
* Porter generic strategies
* Scenario planning
* Vendor lock-in

Growth strategies

* Aggressiveness strategies
* Horizontal integration
* Innovation
* Profit impact on marketing strategy
* Vertical integration

Marketing warfare strategies

* Defensive marketing warfare strategies
* Flanking marketing warfare strategies
* Guerrilla marketing warfare strategies
** Guerrilla marketing
* Offensive marketing warfare strategies

Pricing

* Barter
* Competitor indexing
* Cost-plus pricing
** Break even analysis
** Cost-plus pricing with elasticity considerations
** Markup
* Discounts and allowances
** Loyalty card
** Loss leaders
* Geographical pricing and price zoning
* Penetration pricing
** Price wars
* Joint product pricing
* Price
* Price points
** Psychological pricing
** Odd price
* Price discrimination
** Price skimming
** Two part tariff
* Price elasticity of demand
* Pricing objectives
* Pricing for profit maximization
* Rate of return pricing
* Transfer pricing
* Variable pricing and real-time pricing

Product management

* Product
* Product differentiation
* Product life cycle management
** Diffusion
*** Technology acceptance model
*"Crossing the Chasm"
* Technology lifecycle
** Disruptive technology
* Life cycle cost analysis
* Planned obsolescence
* Product line
* Whole product
* Product portfolio
** B.C.G. Analysis
** G.E. Multi Factoral analysis
** Contribution margin analysis
** Cannibalization
** Product bundling

Brand management

* Brand alliances
* Brand equity
* Private brand
* Corporate branding
* Family branding
* Individual branding
* Corporate identity
* Trademark
** Genericized trademark
* List of fictional brands

Packaging and labelling

* Mandatory labelling

New product development

* Research and development
* Conjoint analysis
* Quality function deployment
* List of product failures

Positioning

* Discriminant analysis
* Factor analysis
* Multi dimensional scaling
* Perceptual mapping
* Preference regression

Promotion

Advertising

* Advertising campaign
* Advertising slogan
* Ambush marketing
* Community marketing
* Billboard (advertising)
* Nielsen Ratings
* Product placement
* Q Score
* Mass media
* Mind share
* Sex in advertising
* Subliminal advertising
* Subvertising
* Television commercial

Marketing communications

* Integrated Marketing Communications
* Kelman's source characteristics
* Marketing communications planning framework

Publicity

* Corporate image
** Cause marketing
* Doing a Ratner
* Public relations
* Trade fairs
* Undercover marketing
* Viral marketing
* Word of mouth and buzz

Sales and sales promotion

* Negotiation
** Shill
* Product churning
* Sales techniques
* Sales force management system

Services marketing

* Borderless selling
* Experience economy
* Quality
* Service
* Service mark
* Service sector

Marketing scholars

Asheesh T

Leaders in marketing

Marketing lists

: "Main article: List of marketing topics"

* List of information technology management topics
* List of international trade topics
* List of product failures

External links

* [http://www.buseco.monash.edu.au/mkt/dictionary/ Marketing dictionary]