Robert Ehrlich (businessman)

Robert Ehrlich (businessman)

Robert Ehrlich is an American businessman and entrepreneur. An ex-commodities trader, he founded Roberts American Gourmet Food, a manufacturer of organic snack foods.

Ehrlich started his company after seeing a bag of cheese puffs that contained no cheese, which inspired the Pirate's Booty line of snacks, eventually growing to a $50 million business. [cite news
url=http://jscms.jrn.columbia.edu/cns/2006-11-14/kim-organicjunkfood
title=Just because it says "organic," is junk food any better for us?
date=November 14, 2006
author=Liz Kim
publisher=Columbia University News Service
accessdate=2007-01-27
]

References

* [http://money.cnn.com/2006/09/14/magazines/fsb/pirates.fsb/index.htm?postversion=2006091810 CNN] : "Ay, matey, Pirate's Booty hopes mascot sells snacks."
* Fort Worth Star-Telegram: "Line of herbal snacks suggest you can eat, drink and be happy." 8 April 1998.

External links

* [http://news.bbc.co.uk/2/hi/health/394676.stm Happy crisps fight depression] , BBC News
* [http://www.metrotimes.com/news/columns/19/back/09.html The Better Binge] , Detroit Metro Times


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