Press kit

Press kit

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

Contents

Uses

Press kits are commonly used for:

  • Product launches
  • New company launch
  • Mergers and acquisitions
  • News conferences
  • Large events / Industry trade shows

Common components

  • Backgrounder with historical information on the company or individual
  • Fact sheet listing specific features, statistics, or benefits
  • Biographies of key executives, individuals, artists, etc.
  • Past press coverage
  • Photos or other images (high resolution) of key executives, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A CD, DVD, software title, video, etc. as appropriate for the sender of the release
  • Collateral advertising material, such as: postcard, flier, newspaper ad, etc.

Band press kits

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:[citation needed]

  • Band biography / History of the band
  • CD
  • Color photos (many corporate photos are done in black and white for newspaper print purposes)
  • Contact information for the band's label, manager, publicist, or other representative
  • Discography (all previous albums released by the band)
  • Equipment list (if the kit is being sent to live music venue)

See also

References



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Look at other dictionaries:

  • press kit — ➔ kit * * * press kit UK US noun [C] (also press pack) ► MARKETING a set of information that is given to journalists (= people who write reports for newspapers, television, etc.) to make them aware of a product or service, or of a company or… …   Financial and business terms

  • press kit — n. an assortment of publicity releases, information sheets, etc. for distribution to newspeople …   English World dictionary

  • press kit — noun A packaged set of promotional and news materials about a person, band or product for media to use. The kit will often include a cd or demo along with reviews, photos, and background information. The kit is distributed to media sources, such… …   Wiktionary

  • press kit — noun : a collection of promotional material for distribution to the press * * * a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference. [1965 70] * * * n. a… …   Useful english dictionary

  • press kit — a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference. [1965 70] * * * …   Universalium

  • press kit — noun Date: 1968 a collection of promotional materials for distribution to the press …   New Collegiate Dictionary

  • Electronic Press Kit — An Electronic Press Kit (or EPK ) is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media.… …   Wikipedia

  • Electronic Press Kit — Ein Electronic Press Kit (EPK) ist eine Pressemappe in elektronischer Form in Abgrenzung zur gedruckten Pressemappe und kann sich auf einer CD, DVD oder Website befinden. Es richtet sich an Journalisten elektronischer Medien wie Radio, Fernsehen… …   Deutsch Wikipedia

  • Electronic Press Kit — Un Electronic Press Kit ou EPK est un kit de presse électronique, ou plus précisément numérique. Il est destiné à promouvoir une entreprise, un produit, un événement, et le plus souvent un artiste musicien. Il se réduit parfois à un film court,… …   Wikipédia en Français

  • kit — [kɪt] noun [countable] a set of equipment, materials etc, used for a particular purpose: • 1500 public information kits were produced and mailed directly to social service agencies. • The company also markets a £200 upgrade kit (= something which …   Financial and business terms

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