Fashion week

Vogue editors Anna Wintour and André Leon Talley during New York Fashion Week

Uptitude model on Asunción Fashion Week 2008

The model Bruna Tenório during São Paulo Fashion Week.

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris.^[1] Some other important fashion weeks in the world are held in Seoul, Tokyo, São Paulo, Los Angeles, Hong Kong, Buenos Aires, Singapore and in Toronto.^{[citation needed]}

Characteristics

In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. Latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as designerzcentral and Vogue.

Schedule

New York City, London, Milan, and Paris each host a fashion week twice a year with New York beginning each season and the other cities following in the aforementioned order.

There are two major seasons per year - Autumn/Winter and Spring/Summer. For womenswear, the Autumn/Winter shows always start in New York in February and end in Paris in March. Spring/Summer shows start in New York in September and end in Paris in October. Menswear Autumn/Winter shows start in January in Milan for typically less than a week followed by another short week in Paris. Menswear Spring/Summer shows are done in June. Womenswear haute couture shows typically happen in Paris a week after the Menswear Paris shows. For the first time, womenswear haute couture will also be shown in Singapore, during its haute couture Women's Fashion Week in October 2011. This will be the first time womenswear haute couture shows are held outside of Paris. ^[2][3]

Over the past few years,^[when?] more and more designers have shown inter-seasonal collections between the traditional Autumn/Winter and Spring/Summer seasons. These collections are usually more commercial than the main season collections and help shorten the customer's wait for new season clothes. The inter-seasonal collections are Resort/Cruise (before Spring/Summer) and Pre-Fall (before Autumn/Winter). There is no fixed schedule for these shows in any of the major fashion capitals but they typically happen three months after the main season shows. Some designers show their inter-seasonal collections outside their home city. For example, Karl Lagerfeld has shown his Resort and Pre-Fall collections for Chanel in cities such as Moscow, Los Angeles and Monte Carlo instead of Paris. Many designers also put on presentations as opposed to traditional shows during Resort and Pre-Fall either to cut down costs or because they feel the clothes can be better understood in this medium.

Some fashion weeks can be genre-specific, such as a Miami Fashion Week (swimwear), Rio Summer (swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.

History

In 1943, the first New York Fashion Week was held, with one main purpose: to distract attention from French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment - as for centuries designers in America were thought to be reliant on the French for inspiration. The fashion publicist Eleanor Lambert organized an event she called ‘Press Week’ to showcase American designers for fashion journalists, who had previously ignored their works. The Press Week was a success, and, as a result, magazines like Vogue (which were normally filled with French designs) began to feature more and more American innovations. Until 1994, shows were held in different locations, such as hotels, or lofts. Eventually, after a structural accident at a Michael Kors show, the event moved to Bryant Park, behind the New York Public Library, where it remained until 2010, when the shows relocated to Lincoln Center.

However, long before Lambert, there were fashion shows throughout America. In 1903, a New York City shop called Ehrich Brothers put on what is thought to have been the country’s first fashion show to lure middle-class females into the store.^[4] By 1910, many big department stores were holding shows of their own. It is likely that American retailers saw that they were called 'fashion parades' in Paris couture salons and decided to use the idea. These parades were an effective way to promote stores, and improved their status. By the 1920s, the fashion show had been used by retailers up and down the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme, and accompanied with a narrative commentary. The shows were hugely popular, enticing crowds in their thousands – crowds so large, that stores in New York in the fifties had to obtain a license to have live models.

See also

• Karachi Fashion Week
• San Jose Fashion Week
• Buenos Aires Fashion Week
• Bangalore Fashion Week
• Delhi Fashion Week
• Ukrainian Fashion Week
• LG Fashion Week
• Los Angeles Fashion Week
• Fashion design
• Haute couture
• Ready-to-wear
• Asia Fashion Exchange

References

1. ^ "Big 4 Fashion Weeks Get Company." International Herald Tribune (Oct. 3, 2006).
2. ^ "Haute Couture at Women's Fashion Week 2011 - LifestyleAsia.com - Key to your city". Sg.lifestyleasia.com. http://sg.lifestyleasia.com/en/features/style/haute-couture-at-women-s-fashion-week-2011-9083. Retrieved 2011-09-20. 
3. ^ Lim, Serene (2011-09-10). "Style | Top couturiers to come here". TODAYonline. http://www.todayonline.com/Style/EDC110910-0000263/Top-couturiers-to-come-here. Retrieved 2011-09-20. 
4. ^ Leach, William R. "Transformations in a Culture of Consumption: Women and Department Stores, 1890-1925". The Journal of American History. Vol. 71, No. 2 (Sep., 1984), pp. 319-342. Accessed August 14, 2011.