Dorel Industries

Dorel Industries
Dorel Industries Inc.
Type Public
Traded as TSXDII.B
Industry Conglomerate
Founder(s) Leo Schwartz
Headquarters Montreal, Quebec, Canada
Key people Leo Schwartz (Founder)
Martin Schwartz (CEO)
Alan Schwartz
Jeffrey Schwartz
Jeff Segel
Revenue increase US$ 2.484 billion (2010)
Net income increase US$ 127.853 million (2010)
Total assets increase US$ 2.096 billion (2010)
Employees 4,700 (2010)
Divisions 3[citation needed]
Subsidiaries 2[citation needed]

Dorel Industries Inc. (TSXDII.B, NASDAQDIIB) is a Canadian company, based in Montreal, Quebec, which designs and manufactures for three areas: juvenile, home furnishings and recreational/leisure. It was formed in 1987 as a result of a merger between Dorel Co. Ltd., founded in 1962 by Leo Schwartz and Ridgewood Industries, founded in 1969. Dorel employs approximately 4,700 people and its products are sold in over 70 countries worldwide.[1]


Product segments

Dorel divides its brands into the following product segments.


Dorel is the largest juvenile products distributor in its categories in the world and markets its Juvenile products under the Cosco Juvenile, Safety 1st, Maxi-Cosi, and Quinny brands as well as Dorel Europe’s brands; Babidéal, Bébé Confort, Baby Relax and MonBébé. Dorel is the majority owner of IGC Dorel Pty, a manufacturer and distributor of juvenile products in Australia and has licensing agreements with Eddie Bauer and Disney.

Recreational and Leisure

In 2004, Dorel became one of the largest marketers of recreational products in North America with its acquisition of Pacific Cycle, a leader in the design, marketing and distribution of high quality branded bicycles and other recreational products. In February 2008, Dorel purchased the Cannondale Bicycle Company and SUGOI Performance Apparel, furthering its goal to become a preeminent global bicycle company.

The Recreational/Leisure segment comprises three distinct operating divisions: The Cycling Sports Group (CSG) division which deals specifically with the Independent Bicycle Dealers (IBD) channel; the Pacific Cycle division which deals with the mass merchant and sporting goods channel; and the Apparel Footwear Group (AFG) which incorporates the SUGOI, Cannondale, GT, Schwinn, IronHorse and Mongoose apparel lines.

Dorel markets its Recreational/Leisure products under the Cannondale, Schwinn, GT, Mongoose, IronHorse, SUGOI, Pacific, Dyno, RoadMaster, PowerLite and InSTEP brand names.

Home Furnishings

Dorel's ready-to-assemble furniture is manufactured and packaged as component parts and is assembled by the consumer. Products include office furniture, metal and wood home office furniture, computer tables, microwave stands, entertainment and home theater units. Home Furnishings also produces metal folding furniture, futons, step stools, ladders and other imported furniture items.

Dorel markets its Home Furnishings products under the Cosco Home & Office, Ameriwood, Dorel Home Products, Altra Furniture and Dorel Asia brand names.


Dorel sells products under many other brand names besides its own. A list of brands includes the following:

  • Altra
  • Ameriwood
  • Babideal
  • Baby Relax
  • Bebeconfort
  • Bertini
  • Bootiq
  • Cannondale
  • Carina
  • Cosco
  • DHP
  • Go Safe
  • GT Bicycles
  • In Step
  • Iron Horse
  • Maxi-Cosi
  • Monbebe
  • Mongoose
  • Mother's Choice
  • Quinny
  • Ridgewood
  • Roadmaster
  • Safety 1st
  • Schwinn
  • System Build
  • Zuzu

In February 2008, Dorel announced their acquisition of Cannondale Bicycle Corporation [1]. In July 2009, Dorel announced their acquisition of Iron Horse [2]


External links

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