- Serta (company)
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Serta semi-trailer parked in mattress store parking lot Ann Arbor, Michigan
Serta is a company based in Hoffman Estates, Illinois that specializes in making mattresses. It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name, and now eight independent licensees acting like a cooperative own the company. Its largest licensee, National Bedding Company, (which owns 20 of 27 Serta factories) has managed the company as Serta International since 2004.[1]
Serta is the second largest mattress brand in the United States, after Sealy Corporation, and offers two major types of mattresses - latex and inner-spring. Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. Serta mattresses are also offered on cable home shopping channel ShopNBC.
The company is famous for its "Counting Sheep" advertising campaign which were animated by Aardman Animations.[2]
See also
References
- ^ "National Bedding to head Serta, Ed Lilly leaves company." BedTimes Magazine. September 2004. Retrieved 2011-9-19.
- ^ AdWeek - Serta Perfect Sleeper | "Penalty" retrieved June 19, 2006
External links
Major North American mattress manufacturers Dorel - Essentia - King Koil - Restonic - Sealy - Select Comfort - Serta - Simmons - Spring Air - Tempur-Pedic - Therm-a-Rest - Leggett & Platt - International Bedding
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