Mark Casson

Mark Casson

Mark Casson (born in 1945) is a professor of economics at the University of Reading in England. He was Head of Department (1987–94) and is currently Director of the Centre for Institutional Performance there.[1] His research spans entrepreneurship, international business, business and economic history, and the economics of culture.

Together with Peter Buckley, he developed the internalisation theory of the multinational enterprise which is widely used to analyse the internationalisation of firms. He also developed the modern economic theory of entrepreneurship through a synthesis of the ideas of Joseph Schumpeter, Friedrich Hayek and Frank Knight. According to this theory, successful entrepreneurs demonstrate good judgement in making risky innovations, and are rewarded through either profits or salaries depending on whether they act as owners or managers of their firms.

His research led him to conclude that culture and institutions influence the performance of both individual entrepreneurs and large multinational corporations. He developed a leader-follower theory of culture in which leaders set cultural norms which condition the way in which entrepreneurs and managers take decisions. Historical research is the natural way to test such a theory, and his recent work has therefore focused on the application of institutional theory to business history and economic history. This led him to undertake a major study of Victorian British entrepreneurship - the building of the railway system through private enterprise - which is the subject of his most recent book.

Published books

  • Casson, Mark C. (2009) The World's First Railway System, Oxford: Oxford University Press, x + 540 pp. Reviewed by Grahame Boyes in J. Rly Canal Hist. Soc, 2010, 36, 131 in which it is noted that this is a counterfactual history of the British railway network.
  • Casson, Mark C. (2009) The Multinational Enterprise Revisited: The Essential Buckley and Casson (with Peter J. Buckley), Basingstoke, Hants: Palgrave Macmillan, x + 301pp.
  • Casson, Mark C. (2000) Enterprise and Leadership: Studies on Firms, Markets and Networks, Cheltenham: Edward Elgar, x + 290 pp.
  • Casson, Mark C. (2000) Economics of International Business; A New Research Agenda, Cheltenham: Edward Elgar, xi + 316 pp.
  • Casson, Mark C. (1997) Information and Organization, Oxford: Oxford University Press.[2]
  • Casson, Mark C. (1995) Entrepreneurship and Business Culture, Aldershot: Edward Elgar, x + 283pp.
  • Casson, Mark C. (1995) The Organization of International Business, Cheltenham: Edward Elgar, x + 209 pp.
  • Casson, Mark C. (1991) Economics of Business Culture: Game Theory, Transaction Costs and Economic Performance, Oxford: Clarendon Press, xi + 286 pp.
  • Casson, Mark C. (1990) Enterprise and Competitiveness Oxford: Clarendon Press
  • Casson, Mark C. (1987) The Firm and the Market: Studies in Multinational Enterprises and the Scope of The Firm, Cambridge, Mass: MIT Press and Oxford: Blackwell, xii + 283 pp.
  • Casson, Mark C. and associates (1986) Multinationals and World Trade: Vertical Integration and the Division of Labour in World Industries, London: Allen & Unwin, xv + 401 pp.
  • Peter J. Buckley and Mark C.Casson (1985) The Economic Theory of the Multinational Enterprise: Selected Papers, London: Macmillan, xii + 235pp.
  • Casson, Mark C. (1983) Economics of Unemployment: An Historical Perspective, Cambridge, Mass; MIT Press and Oxford: Blackwell.
  • Casson, Mark C. (1982) The Entrepreneur: An Economic Theory, Oxford: Martin Robertson, [2nd. ed., Edward Elgar, 2003][3]
  • Casson, Mark C. (1981) Unemployment: A Disequilibrium Approach, Oxford: Martin Robertson, xv + 263pp.
  • Casson, Mark C. (1979) Youth Unemployment, London: Macmillan, xiii + 120pp.
  • Casson, Mark C. (1979) Alternatives to the Multinational Enterprise, London: Macmillan xiii + 120pp
  • Buckley, Peter J. and Mark C. Casson (1976) The Future of the Multinational Enterprise, London: Macmillan [25th Anniversary ed. 2001], 112pp.

This list excludes edited volumes and book series - for details of these see the external link below

References

  1. ^ Dunning, John H. (2009). Seasons of a Scholar: Some Personal Reflections of an International Business Economist. Edward Elgar Publishing. p. 104. ISBN 9781848441880. 
  2. ^ Mahoney, Joseph T. (October 1998). "Review". The Academy of Management Review (Academy of Management) 23 (4): 810–811. ISSN 0363-7425. JSTOR 259064. 
  3. ^ "Reviews". R&D Management (Blackwell Publishing) 14 (3): 205–213. 1984. OCLC doi=10.1111/j.1467-9310.1984.tb00516.x 320527209 doi=10.1111/j.1467-9310.1984.tb00516.x. 

External links


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