Dunk-a-roos

Dunk-a-roos

Dunk-a-Roos is a snack food from Betty Crocker, first launched in 1988. It consisted of a snack-sized box that contained kangaroo-shaped cookies and either chocolate, vanilla or rainbow icing used as a dipping sauce. The cookies, which are cinnamon, honey graham, or chocolate chip in flavour, are meant to be dunked into the icing before eaten and come in different shapes (biplane, bicycle, hot air balloon and the mascot's head). Usual icing flavours include chocolate (with chocolate chip or honey graham cookies or vanilla (with cinnamon cookies or rainbow sprinkles). Individual snack packages contain about ten cookies and a cubic inch of icing. They feature a kangaroo mascot on the boxes, each box contains 6-individual packages of icing and cookies, much like the design of Kraft's Handi-Snacks.

The product's mascot was originally Sydney, a kangaroo who wore a green hat, a green vest, a striped tie, and spoke with an Australian accent. In the fall of 1996, the company decided to change the mascot and initiated a contest known as "Dunk-a-Roos Kangaroo Kanga-Who Search," allowing children to submit drawings of possible designs. The winner, introduced in January 1997, was "Duncan the Dunking Daredevil"; in his commercials, he'd attempt a daring stunt to dunk his Dunk-a-Roos but would always fail.[citation needed]

As the product grew in popularity, in 1995 a new flavour, "Cookies 'n Cream," was introduced, which allowed the consumer to make his or her own cookie wafer sandwiches. The Shrek Edition Dunk-a-roos featuring green icing were released soon after the movie was released.

They are still available in certain areas of the Canadian and American marketplace, but only two flavours (cinnamon cookies with vanilla sprinkle icing and honey graham cookies with chocolate icing) are still made. They are sold in locations such as Costco, Wal-Mart, Dollar General, and Shaw's.


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