Never Gonna Stop (The Red Red Kroovy)

"Never Gonna Stop (The Red, Red Kroovy)"
Single by Rob Zombie
from the album The Sinister Urge
Released	2001
Format	CD single, Vinyl
Recorded	2001 at Chop Shop Hollywood, CA
Genre	Alternative metal, shock rock
Length	3:09
Label	Geffen
Writer(s)	Rob Zombie Scott Humphrey
Producer	Rob Zombie Scott Humphrey
Rob Zombie singles chronology
"Demon Speeding" (2001) "Never Gonna Stop (The Red, Red Kroovy)" (2001) "Brick House 2003" (2003)
The Sinister Urge track listing "Dead Girl Superstar" (3) "Never Gonna Stop (The Red, Red Kroovy)" (4) "Iron Head" (5)

"Never Gonna Stop (The Red, Red Kroovy)" is a promotional single taken from Rob Zombie's second album The Sinister Urge. The song can also be found on Zombie's Past, Present & Future and The Best of Rob Zombie. It was nominated the Grammy for Best Metal Performance for the 2002 Grammy Awards Ceremony.

The song is based on Anthony Burgess' 1962 novel, A Clockwork Orange. The phrase "red red krovvy" is used by Alex DeLarge in the book and means "red red blood" ("krovvy", correctly "krov'", means "blood" in Russian). The lyrics include the phrases "See heaven, flash, a horrorshow..." and "...take me to the home..." which are also both references to the book. The audio sample "Use my body to keep you alive" is from the 1971 horror film The Curious Dr. Humpp.

The song was included on the soundtrack to the movies Rollerball (2002) and Walking Tall (2004), as well as the Atari game Test Drive: Eve of Destruction. The remix of the song, The Black Cat Crossing Mix, was included on WWF Forceable Entry and an edited version with shorter intro and "You think you know me" audio added to the beginning was used as WWE Superstar Edge's entrance theme between 2001 and 2004.

Rob Zombie used clips of anime show Kekko Kamen during the song on the 2010 Mayhem Festival tour.

Music video

In the music video for "Never Gonna Stop," Zombie and others are dressed as Alex DeLarge and his droogs from the film of A Clockwork Orange. In reference to two of the film's scenes, they appear in the Korova Milk Bar, and go on a wild ride in a stolen "Durango 95". The actor Tom Towles, who played Lieutenant George Wydell in Rob Zombie's film House of 1000 Corpses, appears in the video.

Three versions exist for the video: One that has scenes from Rollerball inter-cut with the ones of Zombie; one with scenes of Edge wrestling, replacing the Rollerball scenes; and the original version which has neither.

Personnel

• Tom Baker - Mastering
• Scott Humphrey - Producer, Programming, Mixing
• Blasko - Bass
• Riggs - Guitar
• Tempesta - Drums
• Rob Zombie - Vocals, Lyricist, Producer, Art Direction

Chart performance

Charts (2002)	Peak position
Billboard Mainstream Rock Tracks	11
Billboard Modern Rock Tracks	23