ICM (polling)

ICM (polling)

ICM is a public opinion researcher based in the UK. It conducts surveys for, in particular, "The Guardian", the "News of the World", "The Scotsman" and the "Sunday Telegraph". ICM is a member of the British Polling Council. [ [http://www.icmresearch.co.uk/specialist_areas/omnibus.asp "ICM is a member of the British Polling Council and abides by its rules"] , ICM website, accessed 7 April, 2007]

When ICM was initially set up it stood for "Independent Communications and Marketing". Over time ICM became the brand and it is now commonly referred to as that.

References

*http://www.itsyourview.com

See also

* [http://www.icmresearch.co.uk/ ICM official site]


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