A (TV system)

"For the system that operated in Manitoba and Alberta from 1997-2005 see, A-Channel (Craig Media)"Infobox Network
network_name = A
network_
country = Canada
network_type = Broadcast television system
available = Semi-national (most urban areas of Ontario, southwestern B.C./Lower Mainland, Atlantic Canada); also available in adjacent parts of Northern United States via antenna or cable television service
owner = CTVglobemedia
CTV Limited
key_people = Ivan Fecan
launch_date = 1995 (as NewNet)
August 2, 2005 (as A-Channel)
August 11, 2008 (as A)
founder =
past_names = NewNet, A-Channel
brand =
website = [http://www.atv.ca/ A]

A is a privately-owned English language television system in Canada, owned by CTVglobemedia. The A television system consists of five television stations in Ontario and one in British Columbia, as well as a regional cable-only channel in Atlantic Canada. The CTV-owned educational channel in Alberta, Access, also uses the A-style branding, including a modified version of the A logo, and airs much of the A primetime schedule; however, it is considered a secondary carrier, not an O&O of the A television system.

The A television system provides complementary programming to CTVglobemedia's larger CTV network—primarily newer or younger-skewing series which have smaller audiences than those on the mainline CTV network. As well, the A television stations in Victoria and Southern Ontario provide local newscasts for secondary markets that CTV proper does not.

History

CKVR during the "NewNet" era (1995-2005). This is a typical example of a NewNet station logo, using the last two letters of a station's callsign.

Beginning as "NewNet"

The system began to develop in 1995, when CHUM Limited disaffiliated CKVR, its longtime CBC Television affiliate in Barrie, Ontario, and tried to give it a more youthful image in order to generate interest from viewers in the neighbouring Toronto market, where CKVR had long been available on basic cable. This included relaunching its newscast in a "CityPulse"-type format, replacing its various classic TV shows with more contemporary series, and acquiring partial broadcasting rights to Toronto's then, new National Basketball Association (NBA) franchise. The resulting station became known as "The New VR".

The experiment apparently worked. When CHUM acquired several other stations, including CHRO in Pembroke, CFPL in London, CKNX in Wingham, and CHWI in Wheatley in 1997 as part of a trade with Baton Broadcasting, these stations were similarly rebranded and adopted a similar schedule. Most of these stations were also former CBC affiliates, and all were in markets where CHUM's Citytv Toronto was already available on basic cable. CIVI in Victoria, British Columbia was added into the system by CHUM at its launch date in October 2001.

CHUM informally referred to these stations as the NewNet. That name was never used on-air on any of these stations; rather it served as a common identifier for the stations to advertising buyers (it was also used on news vehicles in Southwestern Ontario). On-air, each station was known as "The New "XX"," where "XX" was the last two letters of the station's callsign (e.g., "The New VR" for CKVR, "The New RO" for CHRO, "The New PL" for CFPL, etc.)

"A-Channel" rebranding

On March 15, 2005, CHUM announced that the NewNet stations would be relaunched as A-Channel by that fall; the date was later decided for August 2, 2005, the same date when the former A-Channel stations in Winnipeg, Edmonton and Calgary, recently acquired by CHUM from Craig Media, were relaunched as Citytv. [ [http://www.newswire.ca/en/releases/archive/July2005/21/c3383.html CHUM Announcement - Local Stations Being Renamed as A-Channel] ] The change reflected a shift towards a more traditional broadcasting model at these stations.

Acquisition by CTVglobemedia

On July 12, 2006, CTVglobemedia (CTVgm, formerly known as Bell Globemedia) announced a friendly takeover bid to buy CHUM Limited. CTVgm initially intended to keep CHUM's Citytv system, while divesting the A-Channel and Access stations in order for the Canadian Radio-television and Telecommunications Commission (CRTC) to approve the acquisition. cite web|url=http://www.cbc.ca/story/business/national/2006/07/12/chum-bell.html|title=Bell Globemedia makes $1.7B bid for CHUM|publisher=Canadian Broadcasting Corporation|date=2006-07-12|accessdate=2006-07-12]

On April 9, 2007, Rogers Communications announced an agreement to purchase the A-Channel stations, along with CKX-TV and several cable channels being put up for sale as part of the CTV transaction. cite web|url=http://ca.news.yahoo.com/s/capress/technology_rogers_ctvglobemedia|title=CRTC expected to OK Rogers' $137.5M buy of CTVglobemedia TV channels|publisher=Canadian Press via Yahoo! Canada News|date=2007-04-09|accessdate=2007-04-09]

On June 8, 2007, the CRTC announced its approval of CTVglobemedia's purchase of CHUM Limited, but added a condition that CTVglobemedia must sell off CHUM's Citytv stations to another buyer. At the same time, it was permitted to keep the A-Channel stations, in effect cancelling the planned sale of A-Channel to Rogers Communications. cite web|url=http://ca.news.yahoo.com/s/08062007/3/canada-crtc-tells-ctvglobemedia-sell-5-citytv-stations.html|title =CRTC tells CTVglobemedia to sell 5 Citytv stations|publisher=cbc.ca via Yahoo! Canada News|date=2007-06-08|accessdate=2007-06-08] cite web|url=http://www.channelcanada.com/Article1879.html|title =C.R.T.C. approves the purchase of CHUM Ltd. by CTVGlobemedia, excluding Citytv stations|publisher=Channel Canada|date=2007-06-08|accessdate=2007-06-08]

On June 22, 2007, CTVglobemedia finalized its purchase of the CHUM Limited stations, while the Citytv stations were sold to Rogers Communications. The company initially intended to keep the A-Channel stations' branding and programming independent from the CTV Television Network. However, as with the relationship between Global and E!, CTV radically adjusted A-Channel's announced schedule over the summer of 2007 to make room for several series that could not be accommodated on the main network's fall schedule. Notably, A-Channel picked up CTV's rights to "30 Rock", "Scrubs", "Two and a Half Men", "The Big Bang Theory" and "Jeff Ltd.". In October, CTV also moved "Dirty Sexy Money" and "Big Shots", both of which had originally premiered on the main network, to A-Channel.

Later in the fall, CTV also replaced A-Channel's daily entertainment newscast, "Star! Daily", with "MTV e2" and strip reruns of "", although new episodes of that series continue to air on CTV.

On July 26, 2007, CTVglobemedia named Richard Gray the head of news for the A-Channel stations and CKX-TV. Gray will report to the CTVgm corporate group, not CTV News, to preserve independent news presentation and management. Gray now oversees the news departments for CKVR, CHRO, CFPL, CKNX, CHWI, CIVI and CKX. [ [http://micro.newswire.ca/release.cgi?rkey=1507269890&view=39118-0&Start=0 CTVglobemedia ] ]

A rebranding

Shortly after CTV took control of A-Channel and most of the other assets owned by CHUM, media analysts began to speculate that the A-Channel stations would be rebranded in 2008.cite web|url=http://www.friends.ca/News/Friends_News/archives/articles06130703.asp|title=CTV expected to rebrand A Channel|publisher=Friends of Canadian Broadcasting|date=2006-06-13|accessdate=2006-07-05] Viewer surveys linked from the individual A-Channel station websites in 2007 and 2008 suggested that the names "Much TV" [ [https://survey2.securestudies.com/wix/p17142820.aspx A-Channel Survey] ] and "CHUM TV" were under consideration.

At its fall upfronts presentation on June 2, 2008, CTVglobemedia officially announced that A-Channel would be relaunched as A. The phasing-in process of the new brand began in the same month in press materials and on local newscasts being referred to by the station's employees as "A News". The official relaunch from A-Channel to A took place on August 11, 2008. On that same date, Atlantic Canada's Atlantic Satellite Network was also rebranded as A Atlantic and features the system's full program lineup, and Access in Alberta also began to feature the A line-up in certain prime time hours [ [http://www.ctvmedia.ca/achannel/releases/release.asp?id=10564&yyyy=2008 "A" August 11 press release for launching tonight at 6 and new website www.atv.ca] .]

Programming

Aside from a few key genres, such as movies and local news, the types of programming carried by A has varied significantly over its history.

As NewNet, the system mainly carried programs from what were then the two U.S. "netlets", The WB and UPN, as well as movies, a few syndicated series, and the lowest-rated offerings from the U.S. "big four" networks. Certain programs might be timeshifted from their original airings on Citytv. "The Tonight Show with Jay Leno" and "Late Night with Conan O'Brien" aired in late night.

As A-Channel, the system shifted towards a more traditional mix, including game shows and more traditional U.S. sitcoms and dramas. Some of the American shows aired during this era included "Supernanny", "America's Funniest Home Videos", "Smallville", "The Ellen DeGeneres Show", and "Wheel of Fortune", as well as "Tonight" and "Late Night". Notable Canadian shows include "" and "CityLine". A few original productions, such as "11 Somerset" and "Charlie Jade", have aired on A-Channel. The drama series "Missing" was carried over from the former A-Channel (now Citytv) stations. Following the acquisition by CTVglobemedia, CTV would occasionally bump one of its programs over to A-Channel to make room for a different show; during the summer, A-Channel would often carry repeats of CTV series, freeing up CTV to carry original programming.

For several seasons, CHRO also produced and broadcast 20 regular-season games per year of the National Hockey League's Ottawa Senators. These games were generally seen on Thursday nights and were usually among CHRO's most popular programmes. These games have been reassigned to the team's cable home, Rogers Sportsnet, as of the 2008-09 season.

As part of the relaunch as A, the primetime schedule was revamped again, positioning A as the cutting-edge counterpart to the mainstream CTV network. Most of the schedule consists of anticipated new series such as "Eleventh Hour" and "Fringe", and critically-acclaimed or high-buzz (but lower-rated) sophomore series such as "Gossip Girl", "Mad Men", "Private Practice", and "Pushing Daisies", although a few older holdovers such as "AFV" and "America's Next Top Model" (previously on Citytv) remain in primetime. Talk shows such as "Ellen", "Tonight", and "Late Night" remain, while "Wheel" has been replaced by "TMZ".

tations

Terrestrial

* Barrie/Toronto, Ontario - CKVR
* London, Ontario - CFPL
* Ottawa/Pembroke, Ontario - CHRO
* Windsor/Wheatley, Ontario - CHWI
* Wingham, Ontario - CKNX
* Victoria, British Columbia - CIVI

Cable-only

* Halifax/Atlantic Canada - A Atlantic

econdary carriers

* Access - CIAN Calgary and CJAL Edmonton; also carried province-wide in Alberta on cable television. Licensed as an educational television service for the province of Alberta, it airs selected A programs during primetime hours.
* CKX (Brandon, Manitoba) - CTV-owned CBC affiliate. While not marketed as A, the system's logo is periodically shown on screen during non-CBC programming.

References

ee also

* 2007 Canada broadcast TV realignment

External links

* [http://www.atv.ca A]