Wrap rage

Wrap rage

Wrap rage (or wrapping rage or package rage) is the common name for heightened levels of anger, frustration and violence resulting from the inability to open hard-to-remove packaging. [http://www.ergoweb.com/news/detail.cfm?id=1006 Wrap Rage? Ergonomics Could Make That Package Easier To Open - ergoweb.com]

In 2006, "Consumer Reports" magazine officially recognized the "wrap rage" phenomenon when it created the Oyster Awards for the products with the hardest-to-open packaging. [Mackenzie Carpenter, "Today's Packages Can Be Murder to Open", "Pittsburgh Post-Gazette", 05 March 2006, 1A.] A story in the "Pittsburgh Post-Gazette" about "wrap rage" was featured on "The Colbert Report" when host Stephen Colbert tried to open his own package containing a new calculator with a knife, to no avail.

Tools and implements used in attempts to open packages while under the influence of wrap rage are typically applied in a reckless and unsafe manner, and with the use of excessive force.

Wrap rage may result in minor injuries, such as cuts, sprains and bruises to the fingers and hands or strains to the shoulder muscle caused by exerting excessive efforts in attempting to open packages. In addition to personal injuries, wrap rage can result in damages to the goods or other items nearby at the product’s eventual opening.

ee also

*Air rage
*Computer rage
*Road rage

References


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