Fly Me Away

Infobox Single
Name = Fly Me Away


Artist = Goldfrapp
from Album = Supernature
B-side = "Boys Will Be Boys"
Released = 1 May 2006
Format = CD single, Digital download, Vinyl single, DVD single
Recorded = 2004 in Bath, England
Genre = Electroclash
Length = 4:25 (Album Version)
3:37 (Single Version)
Label = Mute Records
Writer = Alison Goldfrapp, Will Gregory
Producer = Goldfrapp, Gregory
Certification =
Last single = "Ride a White Horse"
(2006)
This single = "Fly Me Away"
(2006)
Next single = "Satin Boys, Flaming Chic"
(2006)Extra album cover
Upper caption = Alternative covers
Type = Studio

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Lower caption = Alternate CD single cover"Fly Me Away" is an electronic song performed by British group Goldfrapp. The song was written and produced by Alison Goldfrapp and Will Gregory for the duo's third album "Supernature" (2005). The song is based around a synthesizer and orchestral arrangement and was written about the need to escape from the troubles of daily life.Michael Hubbard. [http://www.musicomh.com/albums/goldfrapp-3_0705.htm "Supernature" album review] . "MusicOMH.com". Retrieved 17 July 2007.]

The song was released as the album's fourth single in May 2006 to positive reviews from music critics. It was a modest commercial success, reaching the top forty in Ireland and the United Kingdom. The song has been remixed a number of times and was featured in advertising campaigns for the U.S. retail company Target.

Background and writing

"Fly Me Away" is a mid-tempo electronic song about the need to escape from the troubles of daily life. It was composed as a collaborative effort between Alison Goldfrapp and Will Gregory in late 2004 in a rented cottage in the countryside of Bath, England. [http://www.rollingstone.com/news/story/9440429/goldfrapp_unleash_supernature?rnd=1143215823390&has-player=true&version=6.0.8.1024 "Goldfrapp Unleash "Supernature"] . "Rolling Stone". 7 March 2006. Retrieved 18 July 2007.] The song was written and recorded while Goldfrapp and Gregory were "jamming in the recording studio, bouncing song ideas off each other".Michael Gallant. [http://www.keyboardmag.com/story.asp?sectioncode=29&storycode=12983 "Retro Disco Ooh La La"] . "Keyboard Magazine". Retrieved 18 July 2006.] "Fly Me Away" is written in the common verse-chorus form and features instrumentation from synthesizers and an orchestra that was conducted by Nick Ingman."Supernature" (CD liner notes). Mute Records. August 2005.]

The North American digital EP featured a cover version of "Boys Will Be Boys" as its B-side. The song was originally performed by British rock group The Ordinary Boys.

Marketing and release

In late 2006, "Fly Me Away" was featured in Christmas advertising campaigns for the U.S. retail company Target. The song, along with "Number 1", was featured in six winter themed television commercials. [ [http://au.answers.yahoo.com/question/index.php?qid=20061126200825AAjTL0N "Target commercial song?"] . Yahoo! Answers. Retrieved 17 July 2007.] An instrumental of the song was also featured in advertisements for L'Oréal Feria, which starred actress Scarlett Johansson. [ [http://goldfrapp.com/radio/ Goldfrapp Radio] . goldfrapp.com. Retrieved 17 July 2007.]

"Fly Me Away" was released as a various formats throughout the world. While most territories received a CD single and digital download release, the single was released as a limited edition vinyl single in April 2006 in the UK. [ [http://www.discogs.com/release/664809 "Fly Me Away" Vinyl Single] . discogs.com. Retrieved 12 December 2007.] A DVD single was also issued and included the "Fly Me Away: Inflight Movies (Paris - New York - London)" film, directed by Hannah Holland, and Diane Martel's music video for "Ride A White Horse". [ [http://www.discogs.com/release/685183 "Fly Me Away" DVD Single] . discogs.com. Retrieved 12 December 2007.]

The Chris Hopewell-directed music video for "Fly Me Away" was never released. [ [http://www.mute.com/releases/viewRelease.jsp?showPrices=false&id=4846825 "Fly Me Away"] . Mute Records. Retrieved 17 July 2007.] Clips from the video have, however, leaked on to the internet, appearing on the video sharing website YouTube. Instead, Goldfrapp released a performance video on their MySpace page and an animated short film version, directed by Andreas Nilsson and titled "Jakko & the Poet", on the "Supernature" Limited Edition DVD. [ [http://www.discogs.com/release/640930 "Supernature" Limited Edition DVD] . discogs.com. Retrieved 12 December 2007.]

Chart performance

"Fly Me Away" was released in the United Kingdom on 1 May 2006. Because it was released as the fourth single, success was very limited since many consumers had already purchased the album, which at the time had been certified platinum in the UK. [http://www.bpi.co.uk/platinum/platinumright.asp?rq=search_plat&r_id=32501 UK Certified Awards] . British Phonographic Industry. 13 January 2006. Retrieved 17 July 2007.] The song entered the UK Singles Chart on 8 May 2006 at number twenty-six. [ [http://acharts.us/uk_singles_top_75/2006/19 UK Singles Chart (May 8, 2006)] . acharts.us. Retrieved 17 July 2007.] The following week it dropped thirty-five positions to number sixty-one and exited the singles chart in its third week of release. [ [http://acharts.us/uk_singles_top_75/2006/20 UK Singles Chart (May 15, 2006)] . acharts.us. Retrieved 17 July 2007.] In Ireland, the song entered at number forty, remaining on the singles chart for one week. [http://acharts.us/song/8445 World Chart Positions] . acharts.us. Retrieved 17 July 2007.] In the U.S., "Fly My Away" became Goldfrapp's fourth song to chart within the top ten of the "Billboard" Dance Chart, reaching number six. [http://www.billboard.com/bbcom/retrieve_chart_history.do?model.chartFormatGroupName=Singles&model.vnuArtistId=408637&model.vnuAlbumId=741463 U.S. Billboard Chart History] . Billboard.com. Retrieved 17 July 2007.]

Remixes

Carl Craig made the most well-known remix of the song, titled the "C2 rmx 4", which was included on the limited edition CD single. The track uses Goldfrapp's original vocals over a heavy bass line and layered synths. Craig also created two other C2 remixes, which focus on Gregory's instrumentation. Ladytron's remix of "Fly Me Away" remained close to the original, but was called less "fun and bouncy" by About.com reviewer Mike Stier. Stier also disliked Filippo Moscatello's "Naughty rmx" writing that it did not contain the "zest and zing" that Craig's remixes had. [Mike Stier. [http://dancemusic.about.com/od/reviews/fr/GoldfrappFlyMeA.htm Goldfrapp "Fly Me Away" remixes] . About.com. Retrieved 17 July 2007.]

Formats and track listings

These are the formats and track listings of single releases of "Fly Me Away". ;CD single #1
# "Fly Me Away" (Single version) - 3:37
# "Satin Chic" (Bombay mix by The Shortwave Set) - 4:41

;CD single #2
# "Fly Me Away" (C2 rmx 4) - 7:03
# "Fly Me Away" (Ladytron remix) - 5:26
# "You Never Know" (Múm remix) - 3:00

;DVD single
# Visuals: Fly Me Away: Inflight Movies (Paris – New York – London)
# "Ride a White Horse" music video
# "Time Out From the World" (Fields remix - audio) - 6:01;Vinyl single
# "Fly Me Away" (C2 rmx 1) - 7:25
# "Fly Me Away" (C2 rmx 2) - 7:14
# "Slide In" (DFA remix) - 12:59

;iTunes North American EP
# "Fly Me Away" (Single version) - 3:37
# "Boys Will Be Boys" - 2:52
# "Fly Me Away" (C2 rmx 1) - 7:25
# "Fly Me Away" (C2 rmx 2) - 7:14
# "Fly Me Away" (The Naughty rmx) - 6:28

Personnel

The following people contributed to "Fly Me Away":
*Alison Goldfrapp – lead vocals, backing vocals, synthesizer
*Nick Batt – synthesizer, programming
*Will Gregory – synthesizer
*Mark "Spike" Stent – mixing
*Ted Jensen – mastering

Charts

References