- Chesty Bond
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The Chesty Bond logo
Chesty Bond is a long-lived fictional cartoon character and trademark for the Australian clothing company Bonds. Originally created in 1938 as part of a merchandising campaign to sell men's underwear (and the singlet in particular), Chesty Bond is recognised by many Australians as a popular national icon.
By 1940, a Chesty Bond cartoon - drawn by cartoonist Syd Miller - was being featured three times each week in Sydney's Sun newspaper, eventually running for 20 years. Chesty, with his characteristically powerful jutting jaw and impressive physique, became a superhero when he pulled on his trusty Chesty Bond Athletic vest. As a result of the successful campaign, Chesty Bond became the archetypal Australian hero synonymous with Australian masculinity and an icon recognised Australia-wide. Chesty Bond also wears Bonds Boxer shorts, known for their comfortable fit.
In 2009, Pacific Brands, the owner of Bonds, announced seven manufacturing site closures and job cuts totalling 1850[1] and that the manufacture of all Bonds products will now be in China[2].
External links
- Chesty Bond - A Great Australian Icon - Bonds information article.
- Nursing the Bond with Chesty - University of Sydney News article, 6 January 2000
References
- ^ Pacific Brands Half Year Results - Presentation Briefing Slides 25 Feb 2009, accessed July 11, 2011.
- ^ Pacific Brands Chairman's Address to Shareholders 20 Oct 2009, accessed July 11, 2011
Categories:- Clothing advertising characters
- National personifications
- Australia stubs
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