Backcountry.com

Backcountry.com

Infobox_Company
company_name = Backcountry.com
company_
company_type = Private
company_slogan = We use the gear we sell.
foundation = 1996
location = West Valley City and Park City, Utah
key_people = Jim Holland, John Bresee
industry = E-tail, Outdoor Industry
products = Outdoor gear
revenue = $130 Million| num_employees = 500
homepage = [http://www.backcountry.com/ www.backcountry.com]

Backcountry.com is a top 50 online retailer [ Peters, Kurt "The Age of Innovation", [http://www.internetretailer.com/article.asp?id=16882 Internet Retailer] , December 2005 ] specializing in high-end outdoor recreation gear for skiing, snowboarding, rock climbing, kayaking, hiking, trekking, trail running, snowshoeing, and now cycling. Its major competitors in the U.S. include many other .

In October 1996 Jim Holland and John Bresee founded BackcountryStore.com, later to become Backcountry.com. The company began in a small condominium in Park City, Utah. The company is currently located in Park City and West Valley City, Utah and employs (depending on the time of year) 60-80 semi-professional, professional and Olympic athletes. Backcountry.com was acquired by Liberty Media Corporation, and is a wholly owned subsidiary of that company.

Backcountry.com pursues retail niche marketing. For example, Backcountry.com operates and markets Tramdock.com specifically to skiers and DogFunk.com to snowboarders. The company is also noted [ [http://www.redhat.com/rhel/informationcenter/successstories/consumer/backcountry/ Red Hat Case Study] , August 2006] for pursuing an Open Source Software platform wherever possible, using Linux, PostgreSQL, and Mediawiki to run the company and Interchange as their eCommerce engine.

References

# [http://www.nytimes.com/2007/11/14/business/smallbusiness/14crowd.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1198864446-QwsH7LI5sIfOtBczsP250g Paying to Hear Complaints - New York Times]
# [http://www.nytimes.com/2006/06/29/technology/29google.html Google Speeds to the Checkout Line - New York Times]

External links

* [http://www.backcountry.com/ www.backcountry.com]
* [http://www.tramdock.com/ www.tramdock.com]
* [http://www.dogfunk.com/ www.dogfunk.com]
* [http://www.steepandcheap.com/ www.steepandcheap.com]
* [http://www.whiskeymilitia.com/ www.whiskeymilitia.com]
* [http://www.chainlove.com/ www.chainlove.com]


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