KRCD (FM)

Infobox Radio Station
name = KRCD/KRCV


area = KRCD: Los Angeles
KRCV: Riverside-San Bernardino
city = KRCD: Inglewood
KRCV: West Covina
branding = Recuerdo
slogan =
callsign_meaning = KRCD: ReCuerDo (station name)
KRCV: ReCuerdo West CoVina
airdate = KRCD: 1959
KRCV: 1962
frequency = KRCD: 103.9 (MHz)
KRCV: 98.3 (MHz)
format = Spanish-language Oldies
erp = KRCD: 4,100 watts
KRCV: 6,000 watts
haat = KRCD: 93 meters
KRCV: 91 meters
class = KRCD: A
KRCV: A
owner = Univision Radio
website = [http://www.univision.com/content/channel.jhtml?chid=9450&schid=9750 Official Website]

KRCD is a commercial radio station in Inglewood, California, broadcasting to the Los Angeles area on 103.9 FM.

KRCV is a commercial radio station in West Covina, California, broadcasting to the western sections of the Riverside-San Bernardino (Inland Empire) area on 98.3 FM.

KRCV & KRCD air a spanish-language oldies music format branded as "Recuerdo".

History

103.9FM

For about two decades, this was KACE, which played urban contemporary music. The station was owned by former Green Bay Packers defensive end Willie Davis. It briefly experimented with a hip hop/R&B format in 1993 as V103.9, and would add an Inland Empire simulcast, KAEV. However, in October of that same year Davis' company, capitalizing on the political and social backlash against hip-hop music, announced an outright prohibition of the words "bitch," "ho," and "nigger" on air and shifted to an "Positive Urban" format. However, this lowered ratings significantly and Davis soon flipped KACE to urban oldies and flipped KAEV to modern rock as KCXX, thereby ending the simulcast. (Another local station, KPWR, also banned the words, but did not change the format.) KACE was sold to Cox Radio, then also the owner of KFI-AM and KOST-FM in about 1997.

98.3FM

This station was long known as KBOB-FM and had easy listening and adult contemporary formats for most of its run as a San Gabriel Valley-based station. In the mid-1990s, it picked up a unique rock en español format and became KRTO, "El Ritmo." Shortly after Cox bought KACE, it added to fill in some blank spots in KACE's signal.

Today, KBOB-FM is an active rock station in the Quad Cities of Iowa and Illinois.

imulcast

In 1999, the stations added "The Tom Joyner Morning Show" but ratings remained low. In 2000, Cox traded KOST and KFI to AMFM (now part of Clear Channel Communications) for some stations in Atlanta. KACE/KRTO were sold to Hispanic Broadcasting Company (now owned by Univision Communications). Today, there is a station similar in format to Davis' old V103.9, in KRBV (V100).

External links

* [http://www.univision.com/content/channel.jhtml?chid=9450&schid=9750 Official Website]
*FMQ|KRCD
*FML|KRCD
*FMQ|KRCV
*FML|KRCV