Organic search

Organic search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

Contents

Background

The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look similar to the search results, though differ in formatting enough for readers to make distinctions between organic results and ads, such as their background colour and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.[1]

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages were actually ads, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact "results", the qualifier "organic" was invented to distinguish the real search results from the ads. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. It is, as of July 2009, now in common currency outside the specialist web marketing industry, being used frequently by Google (throughout the Google Analytics site, for instance).

Google claims that their users click (organic) search results more often than ads, which has led them to rebut the research cited above.

The same report (and others going back to 1997[citation needed]) by Pew shows that users avoid clicking "results" that they know to be ads.

Users can prevent ads from being shown in search results, and list only organic search results, by using browser add-ons and plugins, one of the most popular being AdBlock Plus (for Chrome, Firefox) very efficient and easy to use. Other browsers may have different tools developed for blocking ads.

See also


In a way a file is named and described can show a file in a Google search, file and wording in Wikipedia is a great example...Alexandre Gustave Eiffel, in Cuenca, Spain stands the the bridge of St. Paul a magnificent monument by the designer of the world famous Eiffel Tower in París, France.

References

  1. ^ May/June 2004 Tracking Survey Pew Internet and American Life Project


External links


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