Amory Lovins

Amory Lovins

Infobox Person
name = Amory Lovins

caption = Amory Lovins
birth_date = November 13 1947
birth_place = Washington, DC
death_date =
death_place =
other_names =
known_for =
occupation = environmentalist
nationality =

Amory Bloch Lovins (born November 13 1947 in Washington, DC) is Chairman and Chief Scientist of the Rocky Mountain Institute, a MacArthur Fellowship recipient (1993), and author and co-author of many books on renewable energy and energy efficiency.

Lovins has worked professionally as an environmentalist and an advocate for a "soft energy path" for the United States and other nations. He has promoted energy-use and energy-production concepts based on conservation, efficiency, the use of renewable sources of energy, and on generation of energy at or near the site where the energy is actually used. His works include "Winning the Oil Endgame", "Factor Four" with Hunter Lovins and Ernst Ulrich von Weizsäcker, and "Natural Capitalism" with Hunter Lovins and Paul Hawken. In the 1990s, his work with the Rocky Mountain Institute included the design of an ultra-efficient automobile, the Hypercar.

Lovins has provided expert testimony in eight countries and more than 20 US states, briefed 19 heads of state, and published 29 books.

= Early history and personal life = Lovins spent much of his youth in Silver Spring, Maryland and in Amherst, Massachusetts. In 1964, Lovins entered Harvard University. After two years there, he transferred to Magdalen College, Oxford, England, where he studied experimental physics. He became a Junior Research Fellow in Oxford’s Merton College, where he studied for two years and earned a master of arts (M.A.). He has received many honorary degrees recognizing his work. [ Lovins Bio] ]

In 1979 he married L. Hunter Sheldon, a lawyer, forester, and social scientist. Hunter received her undergraduate degree in sociology and political studies from Pitzer College, and her J.D. from Loyola University's School of Law. They separated in 1989 and divorced in 1999. [ [ Iconoclast Gets Consultant Fees To Tell Big Oil It's Fading Fast] ]


Friends of the Earth

It was during his days in the UK that Lovin's career as a writer began. Having become a devotee of Snowdonia National Park, Lovins left academia. In 1971 he wrote about the endangered Welsh park in a book commissioned by David Brower, president of the environmental organization Friends of the Earth. Lovins spent several years as British Representative for Friends of the Earth. He wrote a number of other books published by FOE. During this time his interests settled specifically into the area of resource policy, and most especially, energy policy. An essay that he originally penned as a U.N. paper grew into his first book concerned with energy, "World Energy Strategies". His next major work was co-authored with John H. Price and titled "Non-Nuclear Futures".

oft energy advocacy

After returning to the United States, Lovins guided mountaineering trips in the White Mountains of New Hampshire. The shock of the 1973 energy crisis helped create an audience for his ideas, and he appealed to this new audience with the publication of his 10,000-word essay "Energy Strategy: The Road Not Taken?" published in "Foreign Affairs", in October 1976. [ Profile of the 2007 Blue Planet Prize Recipient] ]

Lovins described the "hard energy path" as involving inefficient liquid-fuel automotive transport and centralized electricity-generating facilities. He saw these as giant facilities, often burning fossil fuels (e.g., coal or petroleum) or harnessing a fission reaction, that were greatly complicated by electricity wastage and loss. The "soft energy path" which he wholly preferred involves efficient use of energy, diversity of energy production methods (and matched in scale and quality to end uses), and special reliance on "soft energy technologies." Soft energy technologies are those based on solar, wind, biofuels, geothermal, etc. For Lovins, large-scale electricity production facilities had an important place, but it was a place that they were already filling; in general, more would not be needed. One of his main concerns, was the danger of committing to nuclear energy to meet a society's energy needs.

Rocky Mountain Institute

By 1978 Lovins had published six books, consulted widely, and was active in energy affairs in some 15 countries, as synthesist and lobbyist. In 1982, he and his wife, Hunter, founded the Rocky Mountain Institute, based in Snowmass, Colorado. Together with a group of colleagues, the Lovinses fostered efficient resource use and policy development that they believed would promote global security.

At RMI's headquarters, in Colorado, the south-facing building complex is so energy-efficient that, even with local -40° winter temperatures, the building interiors can maintain a comfortable temperature solely from the sunlight admitted plus the body heat of the people who work there. The environment can actually nurture semi-tropical and tropical indoor plants.

Working with many specialists, Lovins's more recent work at RMI has focused on efforts to transform sectors including the automobile (they designed a hydrogen-powered "hypercar" [ [ What is a Hypercar® Vehicle?] ] to provide an example to Detroit), electricity, water, semiconductor, and real estate.

Lovins has briefed 19 heads of state, provided expert testimony in eight countries and more than 20 states, and published 29 books and several hundred papers. His clients have included Bank of America, Borg-Warner, BP, Chevron, CIBA-Geigy, Coca-Cola, Dow, GM, Hewlett-Packard, Lockheed Martin, Mitsubishi, Monsanto, Motorola, Prudential, Rio Tinto, Royal Dutch/Shell, Texas Instruments, Wal-Mart, Westinghouse, Xerox, major real-estate developers, and over 100 utilities. Public-sector clients have included the OECD, UN, Resources for the Future, the Australian, Canadian, Dutch, German, and Italian governments, 13 US states, Congress, and the U.S. Energy and Defense Departments.

RMI has grown into a broad-based institution with more than 60 staff and an annual budget of some $8 million.


Amory Lovins has received many honorary doctorates and was elected a Fellow of the American Association for the Advancement of Science in 1984. He has received the World Technology Award, the Right Livelihood Award ("Alternative Nobel"), and the Nissan, Mitchell, Heinz, and Lindbergh awards. He is also the recipient of the World Technology and "Time" Hero for the Planet awards, the Benjamin Franklin and Happold Medals, and the Shingo, Mitchell, and Onassis Prizes. He has also received a MacArthur Fellowship and is an honorary member of the American Institute of Architects (AIA).


Books which are authored or co-authored by Amory Lovins include:

*"Winning the Oil Endgame: Innovation for Profit, Jobs and Security" (2005) ISBN 1-84407-194-4 ( [ Available Online in PDF] )
*"Small is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size" (2003) ISBN 1-881071-07-3
*"Natural Capitalism: Creating the Next Industrial Revolution" (2000) ISBN 1-85383-763-6
*"Factor Four: Doubling Wealth - Halving Resource Use: A Report to the Club of Rome" (1997) ISBN 978-1853834073
*"Reinventing Electric Utilities: Competition, Citizen Action, and Clean Power" (1996) ISBN 978-1559634557
*"Consumer Guide to Home Energy Savings" (1991) ISBN 978-0918249098
*"Energy Unbound: A Fable for America's Future" (1986) ISBN 0-87156-820-9 *"Brittle Power: Energy Strategy for National Security" (1982 re-released in 2001) ISBN 0-931790-28-X
*"Least-Cost Energy: Solving the C02 Problem" (1982) ISBN 978-0931790362
*"Energy/War, Breaking the Nuclear Link" (1981) ISBN 978-0913890448
*"A Golden Thread: 2500 Years of Solar Architecture & Technology" (1980) ASIN: B000MWEXMC
*"Non-Nuclear Futures: The Case for an Ethical Energy Strategy" (1980) ISBN 978-0060907778
*"Soft Energy Paths: Towards a Durable Peace" (1977) ISBN 0-06-090653-7



* Cousineau; Danitz; Zelov "Ecological Design: Inventing the Future" (film/video), Knossus, Inc., 1994.
* Kolbert, Elizabeth. " [ Mr. Green] ," [Profiles] "The New Yorker", 22 January 2007, p. 34-40.
* Lambert, Craig. " [ The Hydrogen-Powered Future] ," "Harvard Magazine", January/February 2004.
* Thomas, Kas. " [ Interview with Amory Lovins] ," "The Mother Earth News", No. 48, November/December 1977.

ee also

*Antinuclear movement
*Donella Meadows
*Negawatt Power
*Soft energy path
*Soft energy technology

External links

* [ The Rocky Mountain Institute's home page]
* [ 20 Hydrogen myths] - published by the Rocky Mountain Institute
* [ The Nuclear Illusion]
* [ Lectures series on energy efficiency] , March 2007
* [,213746.shtml The Volvo Environment Prize is awarded to Amory B. Lovins]
* [ Amory Lovins Profile Page]
* [ The frugal cornucopian]

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  • Amory Lovins — Amory Bloch Lovins (* 13. November 1947 in Washington, D.C.) ist ein US amerikanischer Physiker und Umweltaktivist. Amory Lovins Lovins ist einer der Geschäftsführer (CEO) des Rocky Mountain Institute und Autor zahlreicher Bücher, die zu einer… …   Deutsch Wikipedia

  • Amory Lovins — Amory B. Lovins Amory B. Lovins Amory Bloch Lovins (né le 13 novembre 1947 à Washington, DC) Biographie Il a grandi dans Massachusetts. De 1964 à 1971, il étudie au Harvard College et à l Université d Oxford oû il étudie les sciences… …   Wikipédia en Français

  • List of books by Amory Lovins — This is a list of books which are authored or co authored by energy policy analyst Amory B. Lovins:* A Road Map for Natural Capitalism (2008 e book) * Let the Mountains Talk, Let the Rivers Run: A Call to Save the Earth (2007) ISBN 978 1578051380 …   Wikipedia

  • Amory B. Lovins — Amory Bloch Lovins (né le 13 novembre 1947 à Washington, DC), est un écologiste américain. Il est récipiendaire du prix Nobel alternatif en 1983. Sommaire …   Wikipédia en Français

  • Amory — ist der Familienname folgender Personen: Cleveland Amory (1917–1998), US amerikanischer Autor und Tierrechtsaktivist Derick Heathcoat Amory, 1. Viscount Amory (1899–1981), britischer Politiker Amory Lovins (* 1947), US amerikanischer Physiker und …   Deutsch Wikipedia

  • Lovins — ist der Name folgender Personen: Amory Lovins (* 1947), US amerikanischer Physiker und Umweltaktivist Hunter Lovins (* 1950), Juristin, Soziologin und Politikwissenschaftlerin Diese Seite ist eine Begriffsklärung zur Untersche …   Deutsch Wikipedia

  • Amory Lowins — Amory B. Lovins Amory B. Lovins Amory Bloch Lovins (né le 13 novembre 1947 à Washington, DC) Biographie Il a grandi dans Massachusetts. De 1964 à 1971, il étudie au Harvard College et à l Université d Oxford oû il étudie les sciences… …   Wikipédia en Français

  • Hunter Lovins — en novembre 2009 Hunter Lovins est une écologiste américaine née en 1950. Elle est récipiendaire du prix Nobel alternatif en 1983. Sommaire 1 …   Wikipédia en Français

  • L. Hunter Lovins — Hunter Lovins L. Hunter Lovins (* 1950 in Ripton, Vermont) ist eine Juristin, Soziologin und Politikwissenschaftlerin und gemeinsam mit ihrem damaligen Ehegatten Amory Lovins Trägerin des Alternativen Nobelpreises. Hunter Lovins erlernte ihr… …   Deutsch Wikipedia

  • Hunter Lovins — L. Hunter Lovins geb. Sheldon (* 1950 in Ripton Vermont) ist eine Juristin, Soziologin und Politikwissenschaftlerin und – gemeinsam mit ihrem damaligen Ehemann Amory Lovins – Trägerin des Right Livelihood Award. Hunter Lovins erlernte ihr… …   Deutsch Wikipedia

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