Orange Grove Boulevard (Pasadena)

The Ambassador Auditorium is a former college campus on Orange Grove Boulevard.

Orange Grove Boulevard is a main thoroughfare in Pasadena and South Pasadena, California. Each New Year's Day, the Rose Parade participants and floats line up before dawn on Orange Grove Boulevard, facing north, for the beginning of the parade.^[1] South Orange Grove has been the address of the affluent, both the famous and the infamous since the early 1900s.^[2] The Los Angeles Times said: "When a stranger comes to Pasadena now, the real-estate agent shows him Orange Grove Avenue.^[2]

History

Tournament House

Orange Grove Boulevard is one street of several exclusive residential districts in Pasadena. Since the early 20th century, because of the number of landmark mansions, the street earned the name Millionaire's Row, an appropriate nickname, considering that the estates that once lined this spacious boulevard and the surrounding neighborhood read like a Who's Who of American consumer products. The maker of Wrigley's chewing gum, William Wrigley Jr.'s, significant home was proffered to the city of Pasadena after Mrs. Wrigley's death in 1958, under the condition that their home would be the Rose Parade's permanent headquarters.^[3] The stately Tournament House^[4] stands on Orange Grove Blvd. today, and serves as the headquarters for the Tournament of Roses Parade.^[5] In wartime 1942, Orange Grove Boulevard was used as an alternate route for the Rose Parade to avoid an enemy attack.^[1]

North Orange Grove Boulevard

The Gamble House is located on Westmoreland Place, an offshoot of Orange Grove Boulevard.

The Norton Simon Museum is at the intersection of Orange Grove and Colorado Boulevards. This corner is the official start of the Rose Parade route and the museum can be quite clearly seen every year during the parade television broadcast. Formerly referred to as Mountain Avenue, North Orange Grove Boulevard is home to the exquisite Gamble House. North of Holly Street, the road bends northeast, ending at North Fair Oaks Avenue. The home of David Gamble, son of consumer product maker James Gamble of Procter & Gamble, is located on the north end of Orange Grove Blvd. The Gamble House an American Craftsman masterpiece, was built in 1908,^[6] by architects Charles and Henry Greene, as an exemplification of their Ultimate bungalow. It is open to the public as both an architectural conservancy and museum.^[7] The Gamble House is a California Historical Landmark and a National Historic Landmark on the National Register of Historic Places. In 1966 it was deeded to the city of Pasadena in a mutual agreement with the University of Southern California School of Architecture. Every year, two carefully selected fifth year USC architecture students live in the house full-time.^[8]

East Orange Grove Boulevard

Formerly referred to as Illinois Street, this section of Orange Grove Boulevard runs through the more economically diverse northern part of the city.^{[citation needed]} Though there is a small commercial district between Lincoln and Los Robles Avenues, this section of the street is overwhelmingly residential. The street ends at California State Route 19 (North Rosemead Boulevard) and Sierra Madre Villa Avenue in Hastings Ranch.

South Orange Grove Boulevard

South Orange Grove Boulevard becomes South Orange Grove Avenue at Columbia Street and its southern terminus is a cul-de-sac in western South Pasadena, passing by Orange Grove Park. Between Columbia and Colorado streets, the road is the center of an exclusive neighborhood.^[9] In 1876, unimproved land with water could be purchased for about $100 an acre. Currently, a small empty lot is likely to go for as much as $200,000.^[10] Most of the mansions in this area are gone; multiple residential courts and condominiums line the street.^[11] Valley Hunt Club, Maranatha High School, and Westridge School are located on South Orange Grove Boulevard.

"Mobilizing Mobility"

The city of South Pasadena has embarked on an ambitious project to improve both the safety and the ambience of South Orange Grove. The sidewalks along the street have been landscaped and refurbished. The addition of vintage street lights both improves the safety of pedestrians and contributes to the desired ambiance.^[12]

References

1. ^ ^{a b} Farmers Community Events - Farmers Insurance
2. ^ ^{a b} Holmes, W F (December 9, 1889). "Pasadena History. Figuring Up the Profits from Ranges. Old Orange Grove Avenue. Dry Years. Struggling of the Pioneers. The Foundation of the City of Today". Los Angeles Times. http://pqasb.pqarchiver.com/latimes/access/318046622.html?dids=318046622:318046622&FMT=ABS&FMTS=ABS:AI&type=historic&date=Dec+09,+1889&author=&pub=Los+Angeles+Times&desc=PASADENA+HISTORY.&pqatl=google. Retrieved 2010-12-24. "When a stranger comes to Pasadena now the real-estate agent shows him Orange Grove avenue, and as much of Pasadena as it thought necessary by the agent in order to make the desired sale." 
3. ^ Tournament House, Pasadena, California
4. ^ The Rose - Pasadena, CA
5. ^ Pasadena Tournament of Roses®
6. ^ About The Gamble House, by architects Greene and Greene| Pasadena, California
7. ^ "The Gamble House by Greene & Greene in Pasadena, California: official website". Gamblehouse.org. 2010-07-27. http://www.gamblehouse.org/. Retrieved 2010-08-04. 
8. ^ http://arch.usc.edu/Resources/Physical/HistoricStructures/TheGambleHouse
9. ^ http://books.google.com/books?id=YxQpAAAAYAAJ&pg=PA64&dq=%22Orange+Grove%22+pasadena&hl=en&ei=HcgTTbrSLpGcsQPE7tCQCg&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDAQ6AEwAg#v=onepage&q=%22Orange%20Grove%22%20pasadena&f=false
10. ^ City of South Pasadena: History
11. ^ Sherlock, Bob (1952-11-30). "Pasadena's Millionaire Row' Acquiring New Moderne Look". http://pqasb.pqarchiver.com/latimes/access/424837101.html?dids=424837101:424837101&FMT=ABS&FMTS=ABS:AI&type=historic&date=Nov+30%2C+1952&author=&pub=Los+Angeles+Times&desc=Pasadena%27s+Millionaire+Row%27+Acquiring+New+Moderne+Look&pqatl=google. 
12. ^ City of South Pasadena: Orange Grove Avenue