One Touch (song)

"One Touch"
Single by Mini Viva
Released	9 May 2010
Format	Digital download
Recorded	2009–2010
Genre	Dance-pop, synthpop
Length	3:50
Label	Polydor, Geffen
Writer(s)	Brian Higgins, Miranda Cooper, Brittaney Love, Frankee Connolly, Tim Powell, Florrie, Lisa James, Carla Marie Williams
Producer	Brian Higgins, Xenomania
Mini Viva singles chronology
"I Wish" (2009) "One Touch" (2010)

"One Touch" is a song by English female pop duo Mini Viva, written and produced by Brian Higgins and his production team Xenomania. The song was released as Mini Viva's third and final ever single on 9 May 2010. Remixes from Wideboys, Christian TV and Tom Neville have also been commissioned. The single has failed to make the UK top 100.

Background

The duo premiered the song at the Jazz Café in Camden Town on 9 February 2010,^[1] then known as "Do You Want a Candy?". They later changed the title to "One Touch" because rapper Aggro was releasing a song around the same time featuring Kimberly Wyatt entitled "Candy".^[2]

Popjustice gave a one-minute preview of the studio version of the song on 2 March 2010.^[3]

The song was originally to be released on CD but was later designated as download-only.

Critical reception

Digital Spy music reporter Robert Copsey gave "One Touch" five out of five stars, stating:

After a quivering, '80s-ish intro, Britt and Frankee get straight down to the dirty, teasing: "Do you want a candy? Hey baby! / With a different taste?" without so much as a flinch or giggle from either of them. Thankfully, the cheeky lyrics are backed by a typically infectious Xenomania production boasting struttable synths, loads of "whooosh!" effects and a chorus as moreish as a bag of Haribo Tangfastics. We may have waited five months for it, but the result is a fool-proof pop stomper that should return the pair to their rightful place at the top of the charts.^[4]

Fraser McAlpine of the BBC Chart Blog, while pointing out the risqué nature of the lyrics, wrote that the song is "stuffed full of chuntering synthy goodness, whooshy noises, the occasional robo-harmony (tastefully done, for a change), all the things we have come to recognise as key ingredients in a good pop song."^[5]

Music video

The music video was filmed 17 March 2010^[2] and premiered on 30 March 2010.^[6][7] Some behind-the-scenes footage was uploaded onto the duo's official YouTube channel on 19 March 2010. The video consists of the girls in a room sitting down on a sofa as well as dancing, and the girls in another room with large candies and sweets.

Live performances

The duo performed "One Touch" at the Jazz Café in Camden Town on 9 February 2010, where the song was premiered. They also performed the single on the Channel 4 music show Koko Pop on 1 May 2010^[8] and on the BBC television programme Blue Peter on 4 May 2010.

Track listing

UK iTunes EP^[9]

1. "One Touch" (Radio Edit) – 3:47
2. "One Touch" (Wideboys Stadium Full Club Mix) – 5:14
3. "One Touch" (Christian TV Remix) – 4:48
4. "One Touch" (Tom Neville Remix) – 6:22

Other versions

• "One Touch" (Wideboys Radio Edit) – 3:42
• "One Touch" (Wideboys Instrumental) – 5:16

Charts

Chart (2010)	Peak position
UK Singles Chart[10]	124

Release history

Country	Date	Format	Label
Ireland	7 May 2010	Digital download	Polydor, Geffen
United Kingdom	9 May 2010

References

1. ^ http://www.youtube.com/watch?v=SFXcQCcCrN0
2. ^ ^{a b} Copsey, Robert (15 March 2010). "Mini Viva explain single name change". Digital Spy. http://www.digitalspy.co.uk/music/news/a208804/mini-viva-explain-single-name-change.html. Retrieved 16 May 2010. 
3. ^ "The new Mini Viva single: not exactly rubbish". Popjustice. 2 March 2010. http://www.popjustice.com/index.php?option=com_content&task=view&id=4489&Itemid=206. Retrieved 16 May 2010. 
4. ^ Copsey, Robert (10 May 2010). "Mini Viva: 'One Touch'". Digital Spy. http://www.digitalspy.co.uk/music/singlesreviews/a218089/mini-viva-one-touch.html. Retrieved 16 May 2010. 
5. ^ McAlpine, Fraser (29 April 2010). "Mini Viva – 'One Touch'". BBC Chart Blog. BBC Online. http://www.bbc.co.uk/blogs/chartblog/2010/04/mini_viva_one_touch.shtml. Retrieved 16 May 2010. 
6. ^ Silvan (30 March 2010). "Mini Viva: One Touch (video)". We Are Pop Slags. http://www.wearepopslags.com/mini-viva-one-touch-video/?utm_source=rss&utm_medium=rss&utm_campaign=mini-viva-one-touch-video. Retrieved 16 May 2010. 
7. ^ http://www.youtube.com/watch?v=lcgPQSTf36Q
8. ^ http://www.youtube.com/watch?v=G4FthgijRCg
9. ^ "One Touch – EP by Mini Viva". UK iTunes Store. http://itunes.apple.com/gb/album/one-touch-ep/id370264019. Retrieved 16 May 2010. 
10. ^ "Chart Log UK: 1994–2010". The Official Charts Company. The Zobbel Website. http://www.zobbel.de/cluk/CLUK_M.HTM. Retrieved 3 September 2011.