- Neri Karra
-
Neri Karra 
Born 1978 Nationality Turkish/Bulgarian Occupation Fashion Designer and Entrepreneur Label Neri Karra Leather Products Website http://www.nerikarra.com Dr Neri Karra (born on 24 May 1978) is a fashion entrepreneur, academic director and author. She holds a PhD from the University of Cambridge and is an entrepreneur, heading up the luxury leather accessories brand, Neri Karra.
Dr Karra is respected both commercially and academically for her international business ventures and for teaching in renowned institutes, such as London School of Economics, London College of Fashion, and Imperial College Business School.[1][2]
Contents
Career
Neri’s passion for leather and design started when she was very young and used to watch her saddle maker grandfather and seamstress grandmother working. Years later, after pursuing a Business Management degree in the United States, Neri headed back to Istambul and, alongside her father, she co-founded her own brand of luxury leather accessories.[3]
The business started small, in 1999, making leather mobile phone cases. As a start-up, Neri Karra, who was only 22 years old, had very limited resources and, instead of developing a whole range of products, she focused on producing one or two models, whose quality would create good brand awareness among consumers.[4]
In her first international venture, Neri started to export to Russia, Eastern Europe and Central Asia. Today, Neri Karra’s wide range of leather products can be found in more than 300 stores, in 14 countries.[5]
Over the last decade, she has been awarded an array of accolades and awards from organisations like DSD Foreign Trade that recognises her as one of the largest exporters in Turkey. In 2010, she was also the Finalist at Luxuria Awards for Best Young Entrepreneur[6].
Academic Life
Neri is respected academically for her research and her teaching in renowned institutes, such as London School of Economics, London College of Fashion, and Imperial College Business School[7].
Neri holds a PhD from the University of Cambridge, where she was granted with the Trust Overseas Scholarship. Her doctoral thesis was nominated for the prestigious William H Newman Award [8] and was a finalist for Best Paper in International Management at the Academy of Management[9].
In 2006, Neri was invited to be a lecturer and researcher at London College of Fashion. She also tutored International Marketing at University of Cambridge.
During 2008 and 2009, Neri managed the Designing Demand programme at Design London, an international centre for innovation created by Imperial College Business School and Royal College of Art. In the following year, Neri Karra directed the Luxury Brand Management programme at Regent’s College.
Neri Karra has published a number of papers in leading management journals. Her book "Beyond Borders: An Analysis of Factors Explaining Accelerated Internationalization Process in Born-Global Firms"[10] was published in 2008.
Affiliations
Dr Neri Karra is a member of the following professional associations:
- Academy of Management[11]
- Academy of International Business[12]
- American Marketing Association[13]
- Luxury Marketing Council of Europe[14]
See also
School of Fashion and Design London
London School of Business and Finance
Design London
London School of Economics and Political Science
References
- ^ http://www.linkedin.com/pub/neri-karra/12/314/68
- ^ http://careers.guardian.co.uk/careers-blog/routes-into-fashion
- ^ http://www.nerikarra.com/
- ^ www.nerikarrastore.com/about-us-s/70.htm
- ^ http://www.linkedin.com/pub/neri-karra/12/314/68
- ^ http://www.ebs.ac.uk/about_ebs/news__events/news/neri_karra_best_young_marketer.aspx
- ^ http://www.linkedin.com/pub/neri-karra/12/314/68
- ^ http://publications.aomonline.org/newsletter/index.php?id=238&option=com_content&task=view
- ^ http://www.aomonline.org/
- ^ http://www.amazon.co.uk/dp/3639025059
- ^ http://www.aomonline.org/
- ^ http://aib.msu.edu/
- ^ http://www.marketingpower.com/Pages/default.aspx
- ^ http://www.luxurycouncileurope.com/
External links
Categories:- British fashion designers
- English fashion designers
- Living people
- 1978 births
- Alumni of the University of Cambridge
- People from Istanbul
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