- Mr. Lee (restaurant)
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Storefront of a Mr. Lee restaurant before under its former name in Shenyang, China
Mr. Lee (Chinese: 李先生; pinyin: Lǐ Xiān Sheng) is a popular fast-food chain in mainland China, specializing in beef noodle soup and other Chinese-style fast food. The chain was formerly called California Beef Noodle King U.S.A. (Chinese: 美国加州牛肉面大王; pinyin: Měiguó Jiāzhōu niúròumiàn dà wáng).
The first franchise was opened in Beijing in 1988 by a Californian Chinese-American, Li Beiqi (Chinese: 李北祺; pinyin: Lǐ Běiqí), also known as "Mr. Lee." Li's face can be seen as part of the company logo, in a style similar to KFC's Colonel Sanders logo. Today, there are several hundred franchises are present in many major north-eastern Chinese cities. Notable locations include Shanghai, Nanjing, Tianjin, Harbin, Changchun, Qingdao and Shenyang.[1] Mr. Lee competes with foreign franchises such as KFC and McDonald's with lower prices and a greater appeal towards Chinese tastes.[2]
Popular items on the menu include the original beef noodle soup, made from a unique recipe; and California Chicken, a cold dish dressed with red and green sauce. It also offers other Chinese staples such as wontons and dumplings.
References
- ^ "California Beef Noodle King U.S.A". Archived from the original on 2007-08-28. http://web.archive.org/web/20070828054343/http://www.cb-noodleking.com/english.htm. Retrieved 2007-10-06.
- ^ Caldwell, Melissa L.; Watson, James D. (2005). The Cultural Politics of Food and Eating: A Reader. Cambridge, MA: Blackwell Pub. pp. 83. ISBN 0-631-23093-9.
External links
Categories:- Restaurants in China
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