- Rock 2.0
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Rock 2.0 Type Radio network Country United States Availability National Owner Dial Global
(through Triton Media Group)Launch date Unknown at this time Official website Rock 2.0 website Rock 2.0, formerly Modern Rock, is a 24-hour music format produced by the Dial Global Radio Networks through its Dial Global Local service. Its playlist is composed of highly tested classic rock from the 1980s combined with alternative and active rock music released from the 1990s to this day from artists such as Red Hot Chili Peppers, Nirvana, The Hives, Pearl Jam, Incubus, etc. This satellite/internet-driven programming service predominantly targets male listeners in the 18-44 demographic range with a 20-40 year-old target.
Rock 2.0 was originally an alternative rock format under its former owner Waitt Radio Networks called "Alternative Now!" After Dial Global purchased Waitt in 2008, the service was renamed "Modern Rock," but retained its alternative/active rock hybrid format. In mid-2010, the network was relaunched into what Dial Global terms as a new generation classic rock format as "Rock 2.0," featuring rock music from the 1980s through today.
External links
Categories:- Radio formats
- American radio networks
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