Maxima Group

Maxima Group

Type	Private
Industry	Retail, general merchandise
Founded	Vilnius
Headquarters	Vilnius, Lithuania
Key people	Mindaugas Bagdonavičius (CEO)
Products	Groceries, consumer goods
Employees	26,000
Parent	VP Group
Subsidiaries	UAB "Maxima LT", "Maxima Latvija" SIA, "Maxima Eesti" OÜ, "Maxima Bulgaria" EOOD, UAB "Ermitažas"
Website	Official website

Maxima XXX store in Lithuania

"Maxima" is a retail chain operating in Lithuania, Latvia, Estonia, and Bulgaria and it is the largest Lithuanian capital company and the largest employer in the Baltic States. "Maxima Group" has 444 stores (as of 2011) in Lithuania, Latvia, Estonia and Bulgaria. Depending on the size of the "Maxima" stores, they offer 3,000 to 65,000 brands. The group employs more than 26,000 people.

History

Three "Maxima" stores were opened in Vilnius in 1992, since then it has become the Baltics most successful supermarket chain. "Maxima" opened in Latvia in 2001, it Riga. Currently, "Maxima Latvija" SIA in Latvia holds approximately 24% retail market share. "Maxima" opened in Estonia in 2001, in the city of Pärnu. In 2007, first "Maxima XX" stores were opened in the country, and in 2008 the first "Maxima XXX" store was opened in Pärnu. Currently, the Company holds almost 14% market share with 54 "Maxima" shopping centres.

Store formats

"Maxima" stores operate under several names: "Maxima X", "Maxima XX", "Maxima XXX", "hyper Maxima", "Maxima Bazė", "Ermitažas" and "T-Market". Each type of store is set up according to a defined standard, so that customers can orient themselves easily and find the necessary item. At the "Maxima" shopping centers with two and three Xs, part of the commercial space is rented to specialized stores, so that customers can have access to additional services and goods.

"Maxima X"(previously "Minima")- a store that’s close to home. People stop by every day to quickly purchase the goods they need most. Both in the city and the country, shoppers who stop by Maxima X stores will find goods arranged in the same way. In Bulgaria, stores of the same concept are operated under the "T-Market" brand.

"Maxima XX" (previously "Media")- built in the suburbs of the large cities, home to 12,000-30,000 residents. Stores of this size are for those who wish to shop quickly and need a wide product range.

"Maxima XXX" (previously "Maxima")- at these supermarkets, customers can find the widest assortment of goods. Shoppers are offered up to 50,000 different food products and manufactured goods. The store features a bakery, pastry making facilities, and kitchen facilities, so customers can purchase fresh food items prepared right at the store.

"Ermitažas" is a chain of home improvement and construction material stores in Lithuania. As of 2011, there are three Ermitažas stores: in Vilnius, Klaipėda, and Šiauliai.

Statistics

	Estonia	Latvia	Lithuania	Bulgaria	Total
Total number of stores	46 Maxima Eesti	131 Maxima Latvija	226 Maxima Lietuva	21 Maxima Bulgaria	424
Number of employees (2010)	2,939	6,868	15,093	1,101	26,001
Customers per day	105 000	277 000	604 000	36 000	1 058 000
Turnover in LVL (without VAT) (2010)	1,800 mil.	0,373 mil.	0,899 mil.	0,404 mil.	3,476 mil.
Turnover in LTL (without VAT) (2010)	887,9 mil.	1,840 mil.	4,433 mil.	199,5 mil.	1093,673 mil.

Maxima Latvija

"Maxima Latvija" is part of Maxima Grupė and it is the largest food and non-food item retail chain in the Baltic states - since 2001, "Maxima" has been in Latvia. The mission of the "Maxima" chain of stores is to offer the maximum good to local citizens, as well as to satisfy their daily needs for a wide variety of consumer products. "Maxima’s" slogan is “We’ve thought about everything.”

In 2009, "Maxima Latvija" placed in a high third place in the Top List of Latvia’s Largest Companies (based on net turnover in 2009)."Maxima Latvija" also had the highest revenue in the sector in 2009 —14.80 million lats. Also in 2009, "Maxima Latvija" was assessed as the eighth most-beloved brand in Latvia, and for two years in a row (2009 and 2010) the company earned the title of Latvia’s most beneficial brand. In 2010 "Maxima Latvija" placed sixth in the list of most beloved brands, and eighth in the list of most valuable companies. That same year, "Maxima Latvija" placed 31st in the list of top reputations, and 25th in the top list created by experts from various sectors.

Loyalty Program

The goal of the "Maxima" loyal program is to thank those customers who consistently shop at "Maxima" stores.

Quality Control

• The manufacturer makes sure the product conforms to quality criteria.
• The deliverer is responsible for ensuring that products received from the manufacturer arrive at "Maxima" warehouses in observance of all necessary quality producers.
• The quality of "Maxima" goods is confirmed by accredited institutions, and the quality of goods is constantly examined by experts at "Maxima’s" Quality Management Department.

Goods arrive on store shelves only after these product-quality examination steps have been taken.

Private labels

• Maxima Favorit – expensive higher-quality products
• Optima Linija – cheap low-quality products
• Maxima Ecologica – a brand for organic products
• Meistro Kokybė – a brand for fresh meat and fish products, as well as deli and confectionery products.
• DISNEY is Disney-labeled line of products for children.
• Saulės pienas – a brand used in milk and milk products group.
• Mano – a brand used in meat products group.
• Ocean – a brand used in fish products group.
• Collexion – a brand used for clothing and footwear for the family.
• Strada – a brand for casual apparel and footwear designed for children.

See also

List of supermarkets

External links

• Maxima Lithuania
• Maxima webpage in English