Maru (cat)

Maru (cat)

Maru (まる, Japanese: circle or round; born May 24, 2007[1]) is a male Scottish Fold (straight variety)[2] cat in Japan who has become popular on YouTube. As of June 2011, videos with Maru have been viewed over 100 million times.[3] Videos featuring Maru have an average of 1,000,000 views each and he is mentioned often in print and televised media discussing Internet celebrities.[4]

His owner, who does not show her face on camera or speak in the videos, posts videos under the account name 'mugumogu'. The videos are edited to include title cards in English and Japanese setting up the events of the video.

Contents

Fame

Entertainment Weekly mentioned Maru alongside Keyboard Cat and Nora in its "Notable Kitty Videos" article.[5][6] The New York Times mentioned Maru in an article about cats and dogs in the media and included pictures of the cat.[7] Maru's videos have been featured on the Fresh Step's commercial on the Fresh Step YouTube Channel.[8] Maru has also been featured on advertisements within Japan, for various products.[9] As of September 2009, Maru's channel is the 9th most subscribed in Japan.

After the March 2011 earthquakes in Japan, mugumogu reported from Maru's blog that Maru was safe and unharmed, though a carrying case was prepared in the event of an evacuation. [10]

Published media

A book and DVD (containing both English and Japanese text) entitled I am Maru was released in Japan in September of 2009.[11][12][13] A further DVD Maru Desu followed in February the year after.[14] A second book, もっと、まるです was released on August 31, 2011 (Japanese only).[15]

See also

Portal icon cats portal

References

  1. ^ http://sisinmaru.blog17.fc2.com/blog-entry-900.html
  2. ^ http://www.usatoday.com/life/books/news/story/2011-08-22/Maru-the-cats-meow-of-YouTube-stars-in-a-new-book/50099132/1
  3. ^ mugumogu (10 July 2008). "mugumogu's Channel". YouTube. http://www.youtube.com/user/mugumogu. Retrieved 23 July 2010. 
  4. ^ mugumogu (2006). "I am Maru.". http://sisinmaru.blog17.fc2.com/. Retrieved 24 December 2010. 
  5. ^ "Notable Kitty Videos". Entertainment Weekly: p. 39. 7 August 2009. 
  6. ^ Svetkey, Benjamin (30 July 2009). "Cat videos! Cat videos! Cat videos! Help us grade the cat videos!". EW.com. http://popwatch.ew.com/2009/07/30/cat-videos-webcats/. Retrieved 23 July 2010. 
  7. ^ Genzlinger, Neil (23 July 2010). "On Films and TV, Cats and Dogs Playing Cute". NYTimes.com. http://www.nytimes.com/2010/07/24/arts/television/24dogs.html?_r=1&hp. 
  8. ^ freshstep. "freshstep's Channel". YouTube. http://www.youtube.com/user/freshstep?feature=chclk. Retrieved 27 December 2010. 
  9. ^ Photo of Maru WiMAX ad
  10. ^ Maru. "Maru blog post". Maru. http://sisinmaru.blog17.fc2.com/blog-entry-835.html. Retrieved 11 March 2011. 
  11. ^ mugumogu. "I am Maru.". Amazon.co.jp. http://www.amazon.co.jp/dp/4048951289. Retrieved 23 July 2010. 
  12. ^ mugumogu. "I am Maru 2.". Tokimeki Publishing. http://tokimeki-p.com/maru/. Retrieved 23 July 2010. 
  13. ^ mugumogu (2009) (in Japanese). I am Maru (Maru Desu). Tokimeki Publishing. ISBN 978-4-04-895128-9. http://www.amazon.com/dp/B002XR5CJC. Retrieved 23 July 2010. 
  14. ^ mugumogu (2010). "I am Maru". Columbia Music Entertainment, Inc.. http://columbia.jp/marudesu/. Retrieved 23 July 2010. 
  15. ^ http://www.amazon.co.jp/o/ASIN/4048990438/

External links


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