Mars Needs Moms

Mars Needs Moms
Theatrical release poster
Directed by	Simon Wells
Produced by	Robert Zemeckis Jack Rapke Steve Starkey Steven Boyd
Screenplay by	Simon Wells Wendy Wells
Story by	Wendy Wells
Based on	Mars Needs Moms! by Berkeley Breathed
Starring	Seth Green Tom Everett Scott Joan Cusack Elisabeth Harnois Dan Fogler Dee Bradley Baker Mindy Sterling
Music by	John Powell
Cinematography	Robert Presley
Studio	ImageMovers Digital Stoopid Monkey
Distributed by	Walt Disney Pictures
Release date(s)	March 11, 2011 (2011-03-11)
Running time	88 minutes
Country	United States
Language	English
Budget	$150 million[1]
Box office	$39,549,758[2]

Mars Needs Moms is an animated adventure science fiction film directed by Simon Wells, and based on the Berkeley Breathed book of the same title. The film is centered around a nine-year-old boy who after being grounded, realizes he was wrong to be rude to his mother, and has to rescue her after she is abducted by Martians. It was released on March 11, 2011 by Walt Disney Pictures.^[3] The film stars both Seth Green (performance capture) and newcomer Seth Dusky (voice) as the main character Milo, and was the final product of Robert Zemeckis' studio ImageMovers Digital as the film was both a critical and commercial failure. The title is a twist on the title of American International Pictures' Mars Needs Women (1966).

Plot

Milo (Seth Green, voice-over by Seth Dusky) is a nine-year-old boy who constantly rebels against his homemaking mother (Joan Cusack) and workaholic father (Tom Everett Scott), who himself is leaving for a business trip. Summer is just beginning, and while Milo wants his summer to be fun, his mother assigns him chores. When Milo's mother catches him breaking her "no broccoli, no TV" rule, she grounds him and sends him to bed early. After a heated disagreement with his mother, Milo wishes that he never had a mom. Later that night, his wish comes true when his mother is kidnapped by Martians who plan to steal her "momness" to rear their own young. The Martians, led by their villianous supervisor (Mindy Sterling) have been observing Earth mothers, passing up those who are too indulgent or unable to control their children. They select Milo's mother based on her ability to command Milo to take out the trash.

To rescue his mom, Milo stows away on a spaceship. Upon arrival on Mars, Milo is locked up in a jail cell, but manages to escape down a garbage chute where he meets a tech-savvy subterranean-dwelling earthling named Gribble (Dan Fogler). Gribble helps him devise a plan to save Milo's mom and get her back to Earth before Earth's night is up. Unfortunately, the plan goes awry at a Martian checkpoint, when Milo is exposed and the troops raid Gribble's hideout, but Milo is able to escape. While hiding from the guards, Milo meets a rebellious Martian girl named Ki (Elisabeth Harnois). Milo makes it back to Gribble's hideout and Gribble confesses to Milo on how he wound up on Mars: twenty five years ago, the Martians selected Gribble's mother as a fine example to program their nannybots. Like Milo, Gribble stowed away, but failed to rescue his mother in time and was stranded on Mars.

After Ki manages to locate Milo and Gribble in an untouched part of the Martian underground world, they come across an ancient cave painting that showed Martian families were like Earth families in the past. After evading the guards and capturing a spaceship, Milo manages to wake up his mother, and save her before the download destroys her, but in the process of escaping out onto the Martian surface, Milo trips and breaks his space helmet. As Milo begins to choke in the unbreathable Martian atmosphere, Milo's mother gives him her space helmet. Although Milo's life is saved, the life of his mother has now been put at stake. Before the eyes of the Martians, Gribble (not wanting to see another Earth boy lose his mother) manages to find the space helmet he'd attempted to save his mom with and gives it to Milo's mother, showing the Martians the one thing they'd overlooked about Earth moms: love for their children, in which Milo apologizes to his mother about the disagreement. The Supervisor attacks the Earthlings and as she is about to recapture them, Ki reveals the photo of the ancient cave painting and the Supervisor's deception to the soldiers, causing them to turn against the Supervisor.

With the Supervisor in prison, Ki and Gribble return Milo and his mother to Earth, just before Milo's dad returns home. Having nowhere else to go and having exposed feelings for Ki, Gribble decides to stay on Mars and returns there. Milo then takes out the trash before his mother asks him to, but secretly disintegrates it with a Martian weapon, similar to a human pistol in size and shape. Under the new leadership of Gribble and Ki, the male and female Martians work together in raising their young, while the Supervisor is stuck with nanny duty. Gribble manages to contact Milo and let him know how he is by using the Spirit rover as a communication station.

Cast

• Seth Green as Milo (motion capture)
• Seth Dusky as Milo (voice only)^[4]
• Joan Cusack as Milo's mom
• Tom Everett Scott as Milo's dad
• Elisabeth Harnois as Ki
• Dan Fogler as Gribble
• Mindy Sterling as The Supervisor
• Kevin Cahoon as Wingnut
• Ryan, Robert and Raymond Ochoa and Gavin Bryson Thompson as Martian Hatchlings
• Liam and Edgar Wells as Robot Martians
• Dee Bradley Baker as Two-Cat

Production

After spending six weeks outfitted in a special sensor-equipped performance-capture suit while simultaneously performing Milo's lines, Seth Green's voice sounded too mature for the character and was dubbed over by that of 11-year-old actor Seth R. Dusky.^[5]

Release

Critical response

The film received mixed to negative reviews from critics. The acting was praised but the writing, story, 3D and drama were criticized. Opinions of the motion capture animation were also mixed. Some praised it for looking realistic and others criticized it for falling into the uncanny valley and looking creepy. Rotten Tomatoes reported that 35% critics gave the film a positive review, based on reviews from 106 critics, with an average rating of 5 out of 10. The critical consensus was: "The cast is solid and it's visually well-crafted, but Mars Needs Moms suffers from a lack of imagination and heart."^[6] Metacritic assigned an average critical score of 49 out of 100 based on 22 reviews.^[7]

Box office

Mars Needs Moms earned only $1,725,000 on its first day, for a weekend total of $6,825,000. ^[8][9] This was the 12th worst opening ever for a film playing in 3000+ theaters.^[10] Due to its very high budget of $150 million, the film was a major box office bomb, and at the moment is the fifth biggest box-office bomb in film history.^[11] On 14 March 2011, Brook Barnes of The New York Times commented that it was rare for a Disney-branded film to do so badly, with the reason for its poor performance being the subject (a mother kidnapped from her child), the style of animation, which fails to cross the uncanny valley threshold, and negative word of mouth on social networks, along with releasing it on the same week as Battle: Los Angeles which had more hype with the general movie goers. Barnes concluded, "Critics and audiences alike, with audiences voicing their opinions on Twitter, blogs and other social media, complained that the Zemeckis technique can result in character facial expressions that look unnatural. Another common criticism was that Mr. Zemeckis focuses so much on technological wizardry that he neglects storytelling."^[12] The poor box-office performance was a major contributor to Disney's decision to shut ImageMovers Digital, the company it formed with Zemeckis.^[13]

Home media

The film was released on Blu-ray, Blu-ray 3D, DVD, and movie download on August 9, 2011.^[14][15][16] The release is produced in three different physical packages: a 4-disc combo pack (Blu-ray, Blu-ray 3D, DVD, and "Digital Copy"); a 2-disc Blu-ray combo pack (Blu-ray and DVD); and a 1-disc DVD.^[15][16][17] The "Digital Copy" included with the 4-disc combo pack is a separate disc that allows users to download a copy of the film onto a computer through iTunes or Windows Media Player software.^[15][16] The film is also a movie download or On-Demand option. All versions of the release (except for the On-Demand option) include the "Fun With Seth" and "Martian 101" bonus features, while the Blu-ray 2D version will additionally include deleted scenes, the "Life On Mars: The Full Motion-Capture Experience" feature, and an extended opening film clip.^[15][16] The Blu-ray 3D version also has an alternate scene called "Mom-Napping," a finished 3D alternate scene of the Martian abduction of Milo's Mom.^[15][16][18]

References

1. ^ Kaufman, Amy (March 10, 2011). "Movie Projector: 'Battle: Los Angeles' will rule, 'Mars Needs Moms' will bomb". Los Angeles (Tribune Company). http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/03/movie-projector-battle-los-angeles-red-riding-hood-mars-needs-moms.html. Retrieved March 13, 2011. 
2. ^ http://www.the-numbers.com/movies/2011/MNMOM.php
3. ^ Stewart, Andrew (2010-03-09). "Disney sets date for 'Mars'". Variety. http://www.variety.com/article/VR1118016278. Retrieved 2010-03-10. 
4. ^ "Seth Green, Digitally and Sonically Erased From 'Mars Needs Moms'". Yahoo! Movies. http://blog.movies.yahoo.com/blog/851-seth-green-digitally-and-sonically-erased-from-mars-needs-moms?nc. Retrieved 2011-03-09. 
5. ^ According to the Los Angeles Times, http://www.imdb.com/title/tt1305591/trivia
6. ^ Mars Needs Moms at Rotten Tomatoes
7. ^ Mars Needs Moms at Metacritic
8. ^ http://insidemovies.ew.com/2011/03/13/box-office-report-battle-los-angeles/
9. ^ Lumenick, Lou (2011-03-14). "Box Office: 'Mars Needs Moms' a megaton bomb". New York Post. http://www.nypost.com/p/blogs/movies/box_office_mars_needs_moms_megaton_rXfg1tZS83Hojg0gEzTRfK. 
10. ^ http://boxofficemojo.com/alltime/weekends/worstopenings.htm?page=WRSTOPN30&p=.htm
11. ^ Ben Riley-Smith (2011-03-21). "‘Mars Needs Moms’: does flop mean 3D is history?". thefirstpost.co.uk. http://www.thefirstpost.co.uk/76666,news-comment,entertainment,mars-needs-moms-does-flop-mean-3d-is-history. Retrieved 2011-07-31. 
12. ^ Barnes, Brook (2010-03-14). "Many Culprits in Fall of a Family Film". The New York Times. http://www.nytimes.com/2011/03/15/business/media/15mars.html. Retrieved 2010-04-01. 
13. ^ Finke, Nikki (2010-03-12). "Disney Closing Zemeckis' Digital Studio". Deadline.com. http://www.deadline.com/2010/03/disney-closing-zemeckis-digital-studio-in-2011/. Retrieved 2010-11-21. 
14. ^ "Mars Needs Moms Blu-ray 3D Release Date and Pre-Orders". The HD Room. 6 May 2011. http://www.thehdroom.com/news/Mars-Needs-Moms-Blu-ray-3D-Release-Date-and-Pre-Orders/8936. Retrieved 6 May 2011. 
15. ^ ^{a b c d e} Gallagher, Brian (6 May 2011). "Mars Needs Moms 3D Blu-ray, Blu-ray, and DVD Arrive August 9th". MovieWeb. http://www.movieweb.com/news/mars-needs-moms-3d-blu-ray-blu-ray-and-dvd-arrive-august-9th. Retrieved 8 May 2011. 
16. ^ ^{a b c d e} "Mars Needs Moms 2D and 3D Blu-rays". Blu-ray.com. 6 May 2011. http://www.blu-ray.com/news/?id=6346. Retrieved 8 May 2011. 
17. ^ DuHamel, Brandon (7 May 2011). "Mars Needs Moms Travels to Blu-ray, 3D and DVD in August". Blu-ray Definition. http://www.blu-raydefinition.com/news/mars-needs-moms-travels-to-blu-ray-3d-and-dvd-in-august.html. Retrieved 8 May 2011. 
18. ^ "'Mars Needs Moms' Lands on Disney 3D Blu-ray/DVD on August 9; Includes 3D Exclusive Bonus Scene". Stitch Kingdom. 6 May 2011. http://www.stitchkingdom.com/disney-news/movies/mars-moms-lands-disney-3d-bluraydvd-august-9-includes-3d-exclusive-bonus-scene/. Retrieved 8 May 2011. 

See also

• ImageMovers Digital
• List of biggest box office bombs

External links

• Official website
• Mars Needs Moms at the Internet Movie Database
• Mars Needs Moms at AllRovi
• Mars Needs Moms at Rotten Tomatoes
• Mars Needs Moms at Metacritic