- Darey
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Darey a.k.a. Dare Art Alade 
Background information Birth name Dare Art Alade Origin Lagos, Nigeria Genres R&B, Jazz, Blues Occupations Singer-songwriter Years active 2004–present Labels Soul Muzik Associated acts 2face Idibia, 9ice, Naeto C, GT da Guitarman Website www.dareyonline.com Dare Art Alade - popularly known as Darey - is a Nigerian multi-platinum selling and award-winning musician and singer-songwriter. He is the son of the renowned Nigerian entertainer, Art Alade.
Darey, though very successful in Nigeria, has his eyes on the international market and has plans to re-release his music in conjunction with a major international record label.
Contents
Biography
Early life
Dare (pronounced Da-Ray) Art Alade was born to legendary Nigerian Jazz pioneer Art Alade and Olapeju Alade. Dare, as a child, used to rummage through his father’s extensive Jazz collection and tag along with him to his concerts. These early experiences gave him his first taste of ‘showbiz’.
Dare honed his skills at an early age, singing with several choirs, including the National Troupe of Nigeria Choir and then the Cathedral Choir. From the age 15, he began performing extensively in clubs around Lagos, Ibadan and other cities in Nigeria. It was during one of those late night sessions he met an executive at Cool FM, a major Radio station, who appreciated his voice, and his ability to interact with his audience. The determined teenager began shuttling between Cool FM and the University of Lagos where he was studying for a degree in Music, and sang with the acapella group The Chordwebs.[1] During his time at Cool FM, he had the opportunity to acquire the basic knowledge of radio production and marketing.
Career
Darey has over almost the past decade been a disc jockey, TV presenter, entertainment consultant, voice over artist and performing/recording artist. He has also hosted a lot of notable events and awards.
2004–2006: Project Fame
Darey's big break finally came during the 2004 edition of Project Fame Academy, a well renowned Reality TV show and continent-wide talent hunt, where he had the opportunity to perform in front of over 100 million people, and emerged third in the contest.
2006-2007: From Me 2 U
After an unfruitful record deal with Sony BMG Africa, his debut album ‘From Me 2 U’ hit the Nigerian market two years later on Storm Records. The album was laced with several hit singles, including ‘Fuji’ and ‘Escalade’ which enjoyed massive airplay in the Nigerian and international media. The top selling album also included the song, ‘Original Naija’ which was used as the theme song for the first ever edition of Big Brother Nigeria. Darey’s album, ‘From Me 2 U’ won several awards including the Awards for Musical excellence in Nigeria (A.M.E.N)[2] and the 2006 Channel O Music Video Awards for best R&B Video in Africa.[3][4]
2008: MTN Project Fame West Africa
In 2008, Darey spent several months as the host of a music based reality show ‘MTN Project Fame West Africa’ from where he first hit continental fame in the South Africa edition in 2004.[5]
2009: unDAREYted
Two years after the release of his successful debut album, Darey released his highly anticipated follow up entitled ‘unDAREYted’, on the new start up label, Soul Muzik. The album sold over 150,000 copies across Nigeria in just two months. The album features appearances by Darey’s contemporaries and friends: Cobhams Asuquo (Asa’s producer), 2face Idibia, Naeto C, 9ice, Tee-Y Mix and the up and coming R&B crooner, Pheel, to mention a few. The critically acclaimed work features the smash hit ballad “Not The Girl,” which has been nominated for several awards and won video of the year at the 2009 Nigerian Entertainment Awards held in Washington DC.[6]
unDAREYted caught the attention of the African American Music business legend Dick Griffey, who is credited with discovering and influencing the music careers of artists such as Shalamar, The Whispers, Babyface, L.A. Reid and Dr Dre. Dick Griffey offered to executive-produce Darey’s third album which was to break Darey further into the U.S and international markets but unfortunately he died before the project could be completed.
2010-present: Double Dare & Darey
In 2010, Darey performed at high profile shows in many cities across the World including Nairobi, Johannesburg, Abuja, Lagos and other major African cities, including a special concert with R&B legend R Kelly in South Africa and the This Day Peace Concert Tour in the Niger Delta region of Nigeria, which had 50 Cent and Ciara as headliners. On request of the President of Nigeria, Goodluck Ebele Jonathan, he was invited to perform at the presidential villa in an exclusive dinner to commemorate the Country’s 50th independence Anniversary. At the event, which was broadcast live to over 200 million viewers across the world, he performed a medley of 50 songs with his 15-piece band, “Soul band” to a room filled with several African Presidents and past world leaders.
Darey is said to have recorded his third studio album "Double Dare", which will be released internationally with focus on the UK sometime in 2011. The lead singles from this album are The Way You Are and Don't Let Me Know, which were both released on October 20, 2010. He will also be releasing another international album self titled "Darey", which will have production and collaborations from various international producers and artists.
Charity and business
As a philanthropist and humanitarian, Darey supports several causes close to his heart including Cancer charities, Millennium Development Goals (MDGs) and several foundations in Africa. He also set up the Art Foundation, whose main goal is to keep music education alive for kids in primary and secondary schools in Africa.
Apart from his accomplishments as a recording artist, music producer, TV/Radio personality and Master of ceremonies, Darey is also an accomplished businessman and philanthropist with backbone support from Soul Muzik Productions, his event and TV production company, Soul band and a state of the art production facility, Soul Muzik Studios, where he does all his production and recording.
Discography
Albums
- From Me 2 U (2006)
- unDAREYted (2009)
- DoubleDare (2011)
Singles
- Escalade (2006)
- Fuji (2006)
- With This Woman (2008)
- Carry Dey Go (featuring 2Face Idibia) (2008)
- Not The Girl (2008)
- More (2009)
- No Stars (2009)
- Let You Know (2009)
- Style Na Style Remix ft. 9ice, Password & Jesse Jagz (2009)
- Stroke Me (2009)
- The Way You Are (2010)
- Don't Let Me Know (2010)
Awards
Won
- Best Male Video "Not The Girl" (2009 Channel O Music Video Awards) [7]
- Best R&B Video "Not The Girl" (2009 Channel O Music Video Awards) [7]
- Best R&B "Not The Girl" (2009 Nigerian Music Video Awards) [8]
- Best Use Of Costume "More" (2009 Nigerian Music Video Awards) [8]
- Video Of The Year "More" (2009 Nigerian Music Video Awards) [8]
- Best Music Video Of The Year "Not The Girl" (2009 Nigeria Entertainment Awards) [9]
- Best R&B Video "Escalade" (2006 Channel O Music Video Awards) [3][4]
- Best Picture / Musical Video "Escalade" (Awards for Musical excellence in Nigeria (A.M.E.N)) [2]
Nominated
- Best R&B (2009 MTV Music Video Awards) [10]
- Best R&B Song "Escalade" (2007 Awards for Musical excellence in Nigeria (A.M.E.N)) [2]
- Best R&B Album "From Me 2 U" (Awards for Musical excellence in Nigeria (A.M.E.N)) [2]
- Best Single Recording "Not The Girl" (2009 Hip Hop World Awards) [11]
- Best Vocal Performance - Male "Not The Girl" (2009 Hip Hop World Awards) [11]
See also
- African hip hop
- Nigerian hip hop
- R&B
- Soul music
References
External links
Categories:- Nigerian musicians
- Nigerian songwriters
- Living people
- Yoruba people
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