Coyote Radio

Coyote Radio

City of license	San Bernardino, California
Broadcast area	San Bernardino, Riverside, and San Diego Counties
Slogan	Local Bands, 24/7!
Owner	California State University, San Bernardino
Website	radio.csusb.edu

About Us

Coyote Radio reaches out daily to Cal State San Bernardino students and music lovers around the world. The station offers a unique, exciting, and successful format: Local Music of the Inland Empire. Listenership tops 16,000 documentable monthly listeners. Companies like Rosa Maria’s Mexican Restaurants, San Bernardino Community Hospital and Mountain High Resorts are included amongst Coyote Radio’s partnerships.

Music Leader

In 2009 MTV ranked Coyote Radio as the best internet college station in America and the third best of all stations! (MTV; Spinning Indie) The station’s exciting mix of music includes many of Southern California’s most talented and promising musical artists, such as: Noa James, 200 West, New Division, What Hands are For, Dose of Adolescence, The Maxies, Apryle Dalmacio, Soul of the River, 100 Proof, Knock Out, Hammers and Hearts and George Jauss & the Messenjahs. At Coyote Radio, the listeners know-“The Coyote howls the loudest in the nighttime.” As a result, the most talented extreme artists in Southern California can be heard from 9PM to 3AM every night!

Who's Listening

The music of Southern California and the message of CSUSB is carried to a potential audience of 200,000+ cable television viewers via San Bernardino’s channel 3, to the entire campus audience via the CSUSB/Coyote Radio website and to millions of potential other listeners due to Coyote Radio’s listing as an official iTunes-recommended college station. As an iTunes station, CSUSB is among an elite group of universities permanently featured on the hugely popular site such as; Stanford, Penn State, Yale and Columbia University. Unlike many campus stations, Coyote Radio is heard 24-hours a day.

Opportunities for Students

Coyote Radio allows students to participate in a variety of special broadcast promotions and opportunities including:

• The production of “Lunchtime Live" : a weekly radio program, marketed by Coyote Advertising, sponsored by Mountain High resort, and hosted by CSUSB students Steven Kono and Jacob Justus. Each edition of this program is recorded and produced for television and is seen each week on KCSB TV as well as being heard live each Thursday and rebroadcast Saturdays on Coyote Radio. In addition, this program is recorded once each month for television in front of a live audience.
• Serving as official sponsor and hosts of the Inland Empire Music Awards-on stage in front of a live audience in downtown Riverside, California.
• Coyote Radio live-remote broadcasts and giveaways.
• Live, on-air reports by CSUSB student journalists from various local news events.

Partnerships and Support

Coyote Radio enjoys a fruitful partnership with the Catalina Island Conservancy and Southern California Edison. The partnership maintains Coyote Radio as the home of the Isla Earth Radio Series. The nationally broadcast radio program expanded broadcasts this year to over 300 stations nationally, and most NPR stations in America. The program boasts a weekly audience of well over five million listeners. As part of the agreement, two CSUSB students have engaged in internships that enabled them to participate in the production of the shows. At the end of every broadcast an announcement that “This program is produced on the campus of California State University, San Bernardino” is heard. In addition to that, notoriety gained by Coyote Radio in the past year brought new partnerships to the station with a variety of respected California business’ and organizations, including:

• Ingen Technologies
• San Bernardino Community Hospital
• Four D College in Colton
• Inland Empire Anesthesia Medical Group
• Mercy Air Service
• Arrowhead Ranch
• W & W Community Development
• Heider Engineering
• Mountain High Resort
• Farmer Boys Restaurants
• Larry J Vesley Architects
• General Warehouse Products Inc.
• Rosa Marias
• Pulsar Aviation
• TDE Construction and Consulting
• Harley’s Design Concepts
• IE Weekly Magazine
• Q Services Heating and Air
• Fontana Fire Equipment
• McCain Foods
• Papa John’s Pizza

Advertising on Coyote Radio

Unlike other college stations in California, Coyote Radio offers it’s own in-house advertising agency, Coyote Advertising. Staffed with media and marketing experts, the agency creates all of the creative ads heard on Coyote Radio. Coyote Advertising is a full-service ad agency with clients from all over Southern California!

Special Programming

Coyote Radio offers a daily block of intellectual evening programming from 6pm-7pm. The current lineup on Mondays and Wednesdays includes: “Rewiring Your Brain”: a thoughtful discussion about looking at things differently, with many of America’s greatest authors and thinkers. The program is hosted by Dr. Robert Rose, professor emeritus from Cal State San Bernardino. On Tuesdays and Thursdays the station presents: “An Organic Conversation”: developed by college students, this nationally acclaimed program includes discussion on: food, ecology, stories from the land, justice, fair trade, and...life.

A Broadcast Education Leader

Finally, Coyote Radio continues to prove itself as one of the west coast's most respected broadcast media learning laboratories. This past year Coyote Radio’s staff served as consultants for the radio programs at: The University of LaVerne, LaVerne, Ca., Pratt Institute of Technology, Brooklyn, New York, and California State University- Los Angeles. These facilities have expressed a strong desire to mirror Coyote Radio’s success in offering students communication, promotions, administrative, and digital production skills...all while maintaining their standing as one of California’s most innovative entertainment outlets! Coyote Radio has now placed a multitude of students into paid broadcast and media career-level positions…at broadcast organizations such as: Anaheim Broadcasting Corporation/KOLA-KCAL FM, The America First Radio Network, KCAA Radio, CBS Radio, Clear Channel Communications, Health Dialogues: PBS: KQED, San Francisco, MTV, and Nickelodeon Entertainment.

References

• Mike Ross, Interim Assistant Vice President, Academic Computing & Media, CSUSB
• Lacey Kendall, Broadcast Consultant, Academic Computing & Media, CSUSB
• Dr. Heather Hundley, Assistant Dean, CSUSB Palm Desert Campus
• Dr. Fred Jandt, Dean, CSUSB Palm Desert Campus
• Tom Richards, Broadcast Engineer, Academic Computing & Media, CSUSB
• Penny Drake-Green, Lecturer, Communication Studies, CSUSB

External links

• [http://[1] Official website]
• Official Website of CSUSB